Agenda
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Active Brands Media Days New York
Nov 5, 2026
| 8:15 AM |
Registration |
| 8:30 AM |
Welcome Breakfast |
| 9:15 AM |
A Brand New Media World for Active Brands |
| 10:00 AM |
Keynote Presentation |
| 10:30 AM |
Networking Coffee Break |
| 11:00 AM |
Sports + Social Media: From Virality to Sustainable Monetization |
| 11:40 AM |
Fitness Apps and the Active Consumer |
| 12:20 PM |
Sports, Fitness & Outdoor in the Retail Media Era |
| 1:00 PM |
Lunch & Networking |
| 2:00 PM |
The New Playbook for Sports Sponsorship |
| 2:40 PM |
Keynote Presentation |
| 3:00 PM |
The CTV Opportunity for Active Brands |
| 3:40 PM |
In-Gym Digital Advertising |
| 4:20 PM |
What’s Next: The Future of Sports, Fitness & Outdoor Media |
| 5:00 PM |
Closing Coffee |
Registration
Nov 5, 2026, 8.15 AM - 8.30 AM
Registration
Welcome Breakfast
Nov 5, 2026, 8.30 AM - 9.15 AM
Welcome Breakfast
A Brand New Media World for Active Brands
Nov 5, 2026, 9.15 AM - 10.00 AM
- Redefining marketing strategies for sports, fitness & outdoor brands
- How social, retail media, CTV and AI-driven discovery are reshaping reach
- Scaling across platforms without sacrificing targeting or efficiency
- Aligning brand storytelling with performance and commerce
This opening session sets the strategic frame for the day, exploring how the U.S. media ecosystem is being reshaped by social platforms, retail media, CTV and AI-driven discovery. Industry leaders will discuss how sports, fitness and outdoor brands can scale across an increasingly complex channel mix, while maintaining precision, relevance and a clear link between brand storytelling and commercial performance.
Keynote Presentation
Nov 5, 2026, 10.00 AM - 10.30 AM
Keynote Presentation
Networking Coffee Break
Nov 5, 2026, 10.30 AM - 11.00 AM
Networking Coffee Break
Sports + Social Media: From Virality to Sustainable Monetization
Nov 5, 2026, 11.00 AM - 11.40 AM
- Turning viral moments into long-term brand and revenue growth
- Creators, athletes and communities as scalable media channels
- Platform-native formats, social commerce and performance measurement
- Connecting social insights to retail media, apps and real-world activations
Social platforms sit at the heart of modern sports and fitness culture. However, virality alone is no longer enough. This session explores how brands can turn creators, communities and platform-native formats into sustainable growth engines, linking social engagement to measurable outcomes across commerce, media and offline activation.
Fitness Apps and the Active Consumer
Nov 5, 2026, 11.40 AM - 12.20 PM
- Gym apps, wearables and connected equipment
- Understanding workout moments, intent states and behavioral signals
- Fitness app monetization: subscriptions, referrals and hybrid models
- Fitness platforms as full-funnel advertising and data environments
Fitness apps have become high-frequency touchpoints in the daily lives of active consumers, evolving from simple utility tools into powerful media, data and commerce platforms. We explore how gym apps, wearables and fitness platforms capture intent-rich moments, how behavioral signals can inform targeting and personalization, and how app-led ecosystems are unlocking new monetization and full-funnel activation opportunities for brands.
Sports, Fitness & Outdoor in the Retail Media Era
Nov 5, 2026, 12.20 PM - 1.00 PM
- Reaching active consumers at high-intent moments across retail ecosystems
- The expanding role of sports and outdoor retailers as media platforms
- Using retail data to inform product strategy, pricing and assortment
- Building stronger brand–retailer partnerships beyond media buying
Retail media is rapidly becoming a central growth lever for sports, fitness and outdoor brands in the U.S. This panel explores how retailers are evolving into full-fledged media and data platforms, and how brands can use retail signals not only to drive sales, but to shape product decisions, strengthen partnerships and improve long-term performance across both digital and physical environments.
Lunch & Networking
Nov 5, 2026, 1.00 PM - 2.00 PM
Lunch & Networking
The New Playbook for Sports Sponsorship
Nov 5, 2026, 2.00 PM - 2.40 PM
- From exposure-based deals to performance-driven partnerships
- Integrating sponsorships with social, CTV, retail media and apps
- Athletes, creators and communities as scalable sponsorship assets
- Measuring impact across brand, engagement and commerce
Sports sponsorship in the U.S. is being reshaped by data, platforms and changing fan behavior. This panel explores how brands are moving beyond traditional logo placement to build digitally integrated partnerships that connect athletes, leagues, creators and communities across modern media channels. Speakers will share how today’s sponsorships are designed to drive measurable outcomes — from awareness and engagement to commerce and long-term brand growth.
Keynote Presentation
Nov 5, 2026, 2.40 PM - 3.00 PM
Keynote Presentation
The CTV Opportunity for Active Brands
Nov 5, 2026, 3.00 PM - 3.40 PM
- CTV as a discovery and shoppable channel for sports, fitness and outdoor brands
- FAST sports channels, workout content and connected viewing experiences
- New formats for D2C apps, training programs and subscriptions
- Measuring attention, frequency and performance beyond linear TV
CTV has become a central channel for reaching active audiences at scale, combining premium storytelling with growing performance and commerce capabilities. We explore how sports, fitness and outdoor brands are using CTV and FAST environments to drive discovery, promote D2C apps and training programs, and unlock new shoppable formats — while adopting more advanced measurement approaches that go beyond traditional TV metrics.
In-Gym Digital Advertising
Nov 5, 2026, 3.40 PM - 4.20 PM
- The gym as a high-frequency, context-rich media environment
- Screen networks, audio, connected equipment and app integrations
- Monetization models that protect the member experience
- Measuring impact across brand lift, engagement and downstream performance
Gyms are emerging as one of the most powerful — and underutilized — media environments for reaching active consumers. This session explores how in-gym digital advertising is evolving beyond screens to include audio, connected equipment and app-based integrations, creating highly contextual, repeat-touchpoint engagement. Panelists will discuss how operators and brands can unlock new revenue streams while preserving the member experience, and how to measure impact from brand lift through to downstream performance.
What’s Next: The Future of Sports, Fitness & Outdoor Media
Nov 5, 2026, 4.20 PM - 5.00 PM
- AI-driven training, retail recommendations and creative optimization
- Immersive tech: AR activations, spatial workouts and mixed-reality sport
- Workplace wellbeing and corporate fitness 2.0
- Where investors and startups are placing their next bets
This closing session looks ahead at the innovations reshaping how sports, fitness and outdoor brands connect with consumers. From AI-powered training and personalization to immersive media, digital workplace wellness and emerging startup models, industry leaders will explore where momentum is building, and which trends are most likely to deliver real impact over the next 2–3 years.
Closing Coffee
Nov 5, 2026, 5.00 PM - 5.30 PM
Closing Coffee