Agenda

With around 25 years at Mediaset Group, Alberto has been part of the transformation of Spain’s media ecosystem. His career spans linear TV, digital platforms, CTV, DOOH, influencer marketing, media technology, and new monetization models.

He has held key leadership roles, including Director of Addressable TV at Publiespaña, Chief Digital Officer, CEO of Netsonic or Marketing Director at Publimedia.

Today, he advises media companies on strategic planning and commercial growth, helping them navigate an increasingly complex landscape.

Stephanie Bakkum is a brand strategist and marketing leader dedicated to building authentic and impactful brands. As Global Brand Strategy Lead at Ogilvy Barcelona, she leverages her expertise to shape brands on a global scale. After a decade shaping brands in New York City agencies, her expertise spans every strategic touchpoint – from brand and engagement to CRM, social, analytics, product and service design, and sustainability. Her diverse experience enables her to connect the dots across teams and consumer experiences, to ultimately develop and deliver integrated brand experiences.

Rodrigo is the lead of Uber Advertising in Spain, responsible for the growth of Uber’s new advertising solutions.

With over 20 years of expertise in advertising and marketing, he has an extensive commercial background. Most recently he dedicated more than 14 years of his career to Spotify Advertising in Spain, including the role of Country Sales Director. In his diverse roles, including leadership positions, Rodrigo has built and led teams and built commercial partnerships across advertising divisions in Spain.

Carlos Jiménez Sánchez is Head of Digital Innovation at OMD Spain, leading cross-disciplinary teams in Madrid and Barcelona to design data-driven, omnichannel strategies across all different digital ecosystem as programmatic, CTV, social or search. With 9+ years in global media groups, he bridges advertisers, publishers and ad-tech partners to accelerate product pilots, AI-assisted optimization and practical measurement frameworks. During his career he has gained extensive experience working with clients in FMCG, e-commerce, insurance, banking, quick-service (fast food) or automotive. 

Edu Martín has over a decade of experience in digital marketing and programmatic
advertising, having built a solid career at leading companies in the industry. He is currently a
Programmatic Industry Manager at Google, where he leads the connected TV (CTV)
strategy and manages strategic relationships with key publishers.

His journey at Google also includes roles such as DV360 Sales Manager for large
advertisers, where he drove revenue growth through strong relationships with agencies and
brands, aligning technological solutions with his clients' business objectives. Furthermore,
from Miami, he led the creative transformation of strategic partners in the Latin American
market, combining commercial vision, creativity, and innovation.

Throughout his career, he has also worked for global companies like L’Oréal, Apple, and
Johnson & Johnson, developing digital strategies focused on user experience, e-commerce
growth, and media efficiency. In addition, he has combined his industry experience with
teaching as an associate professor of programmatic advertising

Carlotta Rossi Spencer serves as Global Head of Branded Entertainment Business Development for Banijay Entertainment, overseeing the company’s division BBE (Banijay Branded Entertainment).

Housed centrally within Banijay Entertainment, BBE leverages the group’s expansive global production expertise to deliver against brand briefs both at a local and global level. Working across the company’s 21-territory footprint, Carlotta is charged with overseeing the delivery and fulfilment of new partnerships and deals in this space to drive maximum value for the business worldwide.

Carlotta is also co-chair of Banijay Elle, Banijay Entertainment’s employee resource group committed to attracting, retaining, supporting and championing women at all levels.

Previously she served as Head of Format Acquisitions for the company and was responsible for acquiring unscripted formats with cross-country appeal for Banijay Entertainment’s 130+ production entities. Leading the process from industry analysis to negotiation and completion, she established strong relationships worldwide, making Banijay Entertainment a top destination and go-to for content developers, distributors, and brand managers alike. As part of the role, she also assisted the in-footprint production labels with the local roll-out of all formats acquired, as well as Temptation Island.

She has also held several roles in research and development, having begun her career in journalism and communications.

Alexander von Woikowsky is Managing Director of Goldvertise and has more than 20 years of experience in the successful capitalization of media companies.

He began his career at IP Deutschland as Sales Manager before moving to InteractiveMedia (now Ströer) in London to manage the international sales business. He then worked for many year at ProSiebenSat.1 in the role of Director Key Account Management Distribution. In 2018, he co-founded Joyn, the platform of Maxdome and 7TV, having previously been Managing Director at Maxdome.

In 2019, he took over the position of Managing Director at Burda Studios Pictures, where he drove the video strategy and contributed his in-depth knowledge of the digital sector. In addition, he supported various companies in the areas of digitization, moving image and strategy. He has worked as a consultant for Goldbach Germany i.e.

Jan Frelek is a media industry expert and the CCO at Backscreen. He’s spent over 10 years advising top players like ITI Neovision, TVN, TV Puls, Emitel, Go3, StarLight Media Ukraine, ADB, and Redge Technologies. Jan specializes in media distribution and is known for bold thinking in product and business model innovation. He’s a sharp strategist with a creative streak — and a connoisseur of beauty in all forms.

I'm a digital media executive with over 20 years of experience in content strategy, digital innovation, and media transformation. Currently, I lead the digital division at France TV Distribution, where I manage Boketto, France Télévisions’ Multi-Channel Network (MCN). This includes overseeing more than 150 social media channels across platforms such as YouTube, Facebook and SnapChat.

My career began at BFMTV in 2005 and has taken me through key roles in major French Media companies such as Canal+, Fedcom Media, and notably beIN Sports France, where I spent nine years as Head of Digital. There, I helped shape the brand’s digital identity and significantly grew its online presence and engagement.

I specialize in digital content development, social media strategy, and new monetization models like AVOD and FAST TV. Recently, I’ve been focused on reviving iconic formats like La Maison France 5 across digital platforms—blending legacy content with new media dynamics.
I’m an ESCP Business School graduate, passionate about driving digital transformation in media through strategic thinking, creativity, and a hands-on leadership style.

Since 2020 I lead the TV & Film vertical at YouTube for Spain and Portugal, managing the relationship with broadcasters and production companies.
Previously, also at Google, I spent 8 years supporting clients from various sectors developing their digital marketing and advertising strategies. I began my professional career in strategic consulting for the ICT sector, and have a degree in Business Administration and Management from the University of Deusto plus an MBA in Business Internationalization from ICEX.

Marco is a forward looking senior executive who blends extensive media industry experience
with deep market insights and has always believed in the power of storytelling to educate and
mobilize. He has helped keep media companies at the forefront of content and platform
innovation, audience engagement, and value creation. He has had the pleasure and honor of
working with two significant mentors throughout his career, the renowned environmentalist
and activist Robert Redford (through the Sundance Film Festival and Sundance TV) as well
as political reformer and environmental protectionist, US Senator Alan Cranston (both in the
US Senate and at the Gorbachev Foundation)

As Founder and Managing Partner of Screen+, Marco has significant experience with FAST
Channels, SVOD and AVOD. He has provided consulting services for the likes of Warburg
Pincus, Palamon Capital Partners, GMT Communications Partners along with numerous
platforms and content owners. Marco is currently a partner of Planet Positive Ventures
which is a venture capital think tank and investment advisory firm founded by industry
veterans to address humanity’s most pressing needs and its symbiotic existence with Nature.
He has led or advised a number of boards from CTAM Europe to the Aegean Film Festival
and has cultivated a truly international network that stretches across industries and
geographic regions.

James Cornish is SVP of International Sales & Partnerships for Vevo. With over 20 years of experience in selling digital media, he is responsible for managing and growing Vevo’s sales partnerships across its international territories. Prior to Vevo, James worked for Virgin Media and Fox Interactive Media.

Joseph Greenlees leads the programmatic team at Digitas, bringing over ten years of media industry experience to his role. He focuses on developing and implementing cutting-edge programmatic strategies. During his career, Joseph has developed a strong interest in brand safety and transparent advertising practices in emerging channels, priorities he continues to emphasize in his work at Digitas. His dedication to these areas ensures a commitment to maintaining brand integrity while achieving campaign objectives.

Strategic marketing leader with 18+ years of international experience in the FMCG industry, specialized in luxury brand growth, innovation strategy, and cross-functional leadership across Southern Europe. Recognized for building scalable business models and for developing global capability strategies adopted across markets. Passionate about human-centric leadership and talent development, with a strong commitment to lifelong learning and emotional intelligence.

coming soon

+20 years experience empowering organizations on Digital & eCommerce business, Digital Marketing, Omnichannel, CX, Traffic Acquisition, social media and Retail media. Focused on Retail industry and Retail Digital Transformation. Currently, leading full commerce, Retail Media and omnichannel business at #HAVAS Market. Challenging the status quo of digital business for our advertisers. https://www.linkedin.com/in/victoriaduco/ 

Senior Executive in Digital, Marketing & eCommerce with over 15 years of international experience
in major multinational retail organizations (grocery, fashion, toys & babies) across Europe and the
Middle East. Strong entrepreneurial spirit and ability to thrive in multicultural, fast-paced, and
performance-driven environments.
Expert in digital transformation, delivering best-in-class customer experiences, eCommerce
growth, omnichannel marketing strategies, CRM initiatives, and mobile app adoption projects.
Proven track record as a project leader for multiple re-platforming, re-framing, and tech start-up
initiatives.
Alumni of the Executive MBA program at HEC, Warsaw University of Technology, and INSEAD
Paris. From passion: ultra-marathon runner and triathlon athlete.

Emmanuelle has over 15 years of experience across media, advertising, and digital. She began her career in leading research firms (Ipsos, Kantar, Comscore), where she specialized in audience measurement and advertising effectiveness. She then moved to Mindshare, overseeing business planning, before launching the insights and measurement department at RelevanC, the data company of Casino Group.

Passionate about media and data, Emmanuelle joined Canal+ Brand Solutions—the advertising sales house of CANAL+ Group—in 2020. She now leads the development of addressable TV and new data-driven solutions in CTV, helping to shape the future of TV advertising.

Product line manager for digital media publishing platform and monetization development at United Cloud, innovation and development center in the Southeast Europe. United Cloud develops end-to-end products for telco and media businesses and is a part of a leading regional multi-play operator - United Group.
With more than 15 years of experience in Digital and Advertising, he led multiple successful projects in Broadcast, Digital publishing and AdTech industries. Djordje specializes in building digital publishing products and monetization capabilities, suitable for all business models across multiple markets and industries.
He is acting Head of AdTech Committee at IAB Serbia since 2018.

Denis Oštir is the Editor-In-Chief at VIDAA, a leading Smart TV platform that powers over 40 million devices globally. With a strong academic background in journalism from the University of Ljubljana’s Faculty of Social Sciences, Denis has spent years shaping and leading media initiatives in Slovenia and beyond. He began his career as a journalist and quickly gained recognition for his insightful storytelling and commitment to journalistic integrity. Over time, Denis advanced into editorial leadership roles, working at the leading TV and digital publisher in Slovenia Pro Plus , where he led editorial teams, developed audience engagement strategies, and helped the outlets adapt to the rapidly evolving digital landscape.

At VIDAA, Denis focuses on delivering impactful content that resonates with audiences globally, ensuring the platform remains at the forefront of media trends and technological innovation. He is known for driving creativity and fostering an environment of innovation, pushing the boundaries of traditional media formats. With his extensive experience in both broadcast and digital media, Denis continues to make significant contributions to the future of the media industry, ensuring VIDAA sets new standards in content creation and digital engagement.

Laura Gonzalez is responsible for Monetization in EMEA at Whale TV, the leading independent TV OS maker. Whale TV's FAST streaming service, Whale TV+, enables viewers to stream thousands of hours of free TV, both live and on demand.

In her current role, Gonzalez leads Whale TV's advertising sales strategy in EMEA region, managing key demand and brand partnerships. She has a solid track record in business development, with more than ten years of experience in Connected TV.

Laura holds a master’s degree in International and European Law from Kiel University.

Cornelis Kalma is Director of Products and Marketing for TV & Entertainment at KPN, the leading telecom provider in the Netherlands. Since joining KPN in 2011, he has held several product and product management roles across the consumer market, with a focus in recent years on Value Added Services such as Smart Home, Security, and Entertainment.

In his current role, Cornelis plays a key part in defining KPN’s TV strategy, including partnerships and content aggregation. He was instrumental in the development and launch of KPN’s next-generation TV platform, KPN TV+, which marked a major shift from Linux-based systems to Android TV — enabling a faster, more flexible customer experience. Most recently, he was involved in the introduction of a successful new loyalty program, rewarding customers with free access to streaming services like Netflix, Disney+ and HBO Max based on their overall engagement with KPN’s services.

Juan Baixeras Mato is a seasoned C-suite executive with over 25 years of experience in building and scaling digital businesses. He has led strategy, go-to-market execution, operations, organizational development, and cultural transformation across companies navigating rapid growth.

Over the last 14 years, Juan has driven customer-centric innovation in the AVOD and SVOD space, contributing to the success of industry leaders such as Mediaset, Audible (an Amazon company), Grupo Planeta, Zinkia, PlayGround, and Little Smart Planet. His work spans content, product, marketing, and process optimization.

Currently serving as Chief Digital Officer at Mediaset Spain, Juan oversees the company’s OTT platform, Mediaset Infinity, and leads its overall digital transformation. Previously, he was Country Manager for Spain & Italy at Audible, where he managed business operations, performance marketing, and premium content acquisition.

Juan also held senior leadership roles at Casa del Libro (Grupo Planeta) and PlayGround, with a focus on digital commerce, branded content, and international business development.

Alongside his executive career, Juan is an Associate Professor at ISDI and IE, where he teaches Subscription Business Models, Digital Content, and Digital Transformation.

In 2024–2025, he is completing the Executive Master in Artificial Intelligence by the IIA, one of Europe’s leading AI programs for senior executives.

Areas of Expertise:

• Digital content & product development (AVOD & SVOD)
• Business strategy & digital media leadership
• Acquisition & performance business models
• Senior management in publishing & entertainment
• Startup entrepreneurship in EdTech and digital content

With a strong background in digital media strategy, content distribution, and platform partnerships, Alessia Di Giacomo leads the strategic development and distribution of RTVE’s audio and video platforms (RTVE Play and RNE Audio) across digital ecosystems.
She has played a key role in RTVE’s digital transformation, leading the platform strategy for RTVE Play and overseeing the multi-platform distribution of audiovisual content in emerging ecosystems, including Smart TVs and connected cars..
Alessia has also been a driving force behind RTVE’s digital audio strategy, having conceived and led the launch of the RNE Audio app, a public service platform dedicated to podcasts, radio content, and on-demand audio. In parallel, she spearheaded RTVE’s FAST Channel strategy, defining editorial lines, negotiating with global platforms, and ensuring successful deployment in the competitive AVOD landscape.
With a deep understanding of both technical integration and audience behavior, Alessia collaborates across departments to align product, editorial, and business objectives.