Agenda
-
Age
| 08:30 |
Welcoming Coffee & Registration |
| 09:30 |
Opening Speech & Market Overview |
| 09:45 |
Setting Up a Professional YouTube Operation for Content Owners |
| 10:25 |
Coffee Break & Networking |
| 10:55 |
Preparing Content: Localization, Versioning & Repurposing |
| 11:35 |
Building a Channel Network: Automation, Scheduling & Global Reach |
| 12:10 |
Lunch & Networking |
| 13:10 |
AVOD Revenue: Benchmarking, RPM Reality & Algorithm Dynamics |
| 13:50 |
Beyond AdSense: Alternative and Complementary Revenues |
| 14:30 |
Supercharging YouTube Catalogs Through Sponsorships & Brand Partnerships |
| 15:10 |
Coffee Break & Networking |
| 15:40 |
Visibility, Discovery & International Demand Generation |
| 16:20 |
Digital-First Distribution for Studios |
| 17:00 |
Broadcasters as Publishers: How TV Channels Use YouTube for Reach & Monetisation |
| 17:40 |
Beyond YouTube: TikTok, Meta, Snap & Twitch |
| 18:20 |
Closing Speech |
Welcoming Coffee & Registration
, 8.30 AM - 9.30 AM
Opening Speech & Market Overview
, 9.30 AM - 10.30 AM
Setting Up a Professional YouTube Operation for Content Owners
, 9.45 AM - 10.25 AM
- CMS workflows, Content ID, metadata, multi-channel setups
- Rights management and territory control
- Outsourcing vs in-house operations
- Requirements for distributors, broadcasters and studios
Coffee Break & Networking
, 10.25 AM - 10.55 AM
Preparing Content: Localization, Versioning & Repurposing
, 10.55 AM - 11.35 AM
- Subtitles, dubs, compliance versions
- Chapters, compilations, long-form vs short-form
- Multilingual metadata and discoverability
- Reviving catalogue content through smart editing
Building a Channel Network: Automation, Scheduling & Global Reach
, 11.35 AM - 12.15 PM
- One global channel vs multiple vertical channels
- AI-assisted programming, scheduling and optimisation
- Managing large libraries (drama, telenovelas, docs, animation)
- Working with MCNs, certified partners and YouTube experts
Lunch & Networking
, 12.10 PM - 1.10 PM
AVOD Revenue: Benchmarking, RPM Reality & Algorithm Dynamics
, 1.10 PM - 1.50 PM
- How revenue works: RPM, watch time, geography, ad formats
- Regional comparisons (LatAm, Europe, US, India, MENA)
- What works for catalogue TV, film, doc and animation
- Avoiding costly mistakes and unrealistic expectations
Beyond AdSense: Alternative and Complementary Revenues
, 1.50 PM - 2.30 PM
- Using YouTube to drive licensing & distribution deals
- Sponsorship integrations and branded segments
- Memberships, fan funding and hybrid monetisation
- Funnel strategies: YouTube → AVOD/SVOD → B2B sales
Supercharging YouTube Catalogs Through Sponsorships & Brand Partnerships
, 2.30 PM - 3.10 PM
- How to Package a Catalog for Sponsors
- Delivering Brand Value Inside the Content, Not Through Ads
- Activating Multi-Platform Campaigns Around YouTube Videos
- Pricing, Formats & Real Revenue Expectations
Coffee Break & Networking
, 3.10 PM - 3.40 PM
Visibility, Discovery & International Demand Generation
, 3.40 PM - 4.20 PM
- YouTube as global marketing infrastructure
- Reviving catalogue titles and growing export demand
- Building a distributor or studio brand through YouTube
- Reaching markets where rights holders have no footprint
Digital-First Distribution for Studios
, 4.20 PM - 5.00 PM
- Why limiting YouTube/Instagram to deep catalogue is a missed opportunity?
- How recent or exclusive titles can be tested, promoted or monetised digitally?
- Protecting value: digital-first without undermining shrinking traditional windows
- Building a balanced multi-platform strategy that expands reach instead of “trading away” value
Broadcasters as Publishers: How TV Channels Use YouTube for Reach & Monetisation
, 5.00 PM - 5.40 PM
- Strategies from ARTE, Channel 4, BBC, RTVE and others
- Balancing linear, owned platforms and YouTube
- Building thematic channels (docs, crime, culture, archives)
- Workflow: YouTube editors, data teams, multi-language & vertical formats
- What broadcasters can (and cannot) monetise?
Beyond YouTube: TikTok, Meta, Snap & Twitch
, 5.40 PM - 6.20 PM
- TikTok for audience growth & upcoming long-form/Series
- Meta (Reels & Watch): reach, CPM and mid-form opportunities
- Snap vertical long-form and successful genres (crime, reality)
- Twitch for live catalogue activation and community engagement
- Cross-platform automation: clips, verticals, subtitles, scheduling
Closing Speech
, 6.20 PM - 6.25 PM