With a solid background in E-Commerce, Trade Marketing, and Market Intelligence, has managed projects and operations across distribution channels for various categories and brands. Successfully implemented business plans with partners (JBP) and led Retail Media campaigns focused on conversion metrics and sell out. Expertise in consumer insights and purchasing behavior studies to optimize strategies.

With over 16 years of experience in relationship building, partnerships, and business development across the technology, media, e-commerce, loyalty, and mobile sectors, I’ve navigated diverse landscapes, from the dynamic environment of small startups to major market leaders, both nationally and internationally.

Experience in managing Commercial, Operations, and Media Performance teams
Specialization in business development across various sectors (Retail, Media, Loyalty, Projects, and Platforms)
Building departments from scratch
Exponential team growth

Head of Sales and Agencies at Magalu Ads, leading the executives team that brings advertising solutions to the market within Magalu ecosystem. With over 20 years of experience in the advertising industry, he has worked at major companies in the sector, including Meta, Amazon/Twitch and Globo, and has also served on the board of IAB Brazil.

Peterson Fernandes holds a degree in Marketing from the University of São Paulo, with a specialization in Digital Marketing. With 17 years of experience in the marketing, media, and technology platform sectors, he has built a solid career working at major agencies such as Y&R and AlmapBBDO, as well as contributing to the development of media platforms like Yahoo and Uber Advertising. His expertise in digital strategies and innovation makes him a reference in the industry, connecting brands to significant results through creative and technological solutions.

Fernando Paiva is the eCommerce Director for LATAM at PepsiCo, with 15 years of experience in sales, marketing, trade marketing, and digital commerce. An administrator with a postgraduate degree in Business Economy, has a solid career in CPG’s industries, such as Bauducco & PepsiCo, managing different sales channels & customers during his career, with an omnichannel approach and growth mindset.

Com mais de 15 anos de experiência em marketing, sou responsável por impulsionar a transformação digital e estratégica da Salon Line, uma das maiores marcas de beleza do Brasil. Minha trajetória é marcada pela implementação de iniciativas centradas no cliente e pela criação de novos modelos de negócios, sempre impulsionados pela inovação tecnológica.

Sob minha liderança, a Salon Line se consolidou como líder em várias categorias, incluindo a maior marca de finalizadores, pós-shampoo infantil e creme para pentear. Com uma abordagem ousada e inovadora, não só aumentamos o valor da marca, mas também expandimos significativamente nosso market share nos últimos anos.

Minha visão de futuro envolve o uso da tecnologia para transformar a experiência do consumidor e criar novas oportunidades de crescimento sustentável. Apaixonado por desenvolver equipes de alta performance e promover uma cultura de inovação, sigo comprometido em trazer o novo para o mercado de beleza.

Head Retail Media – Casas Bahia

Com 24 anos de experiência, Andreia Abud é formada em publicidade e propaganda, com MBA executivo em Comunicação pela ESPM. Abud é a Vice-Presidente de Mídia da Lew’Lara\TBWA. Anteriormente, passou por agências como WMcCann, Wieden+Kennedy, Red Fuse, Neogama BBH, Young & Rubicam (atual VMLY&R) e nova/sb.

Com experiência em on e off, lab de dados, e estruturas complexas, a profissional já foi responsável pelo planejamento e gerenciamento de toda a mídia digital para marcas como Nestlé, Uber, Nubank, Nike, Fanta e Sprite, Nestlé, Colgate Palmolive, Bradesco, UOL, PUMA, Diageo, Perdigão Internacional, Pfizer, TIM, Caixa Econômica Federal, etc.