Agenda

Vânia Guerreiro is the Head of Brand Communications & Sustainability at iServices, the leading company for smartphone repair and refurbished electronics, in Portugal. With a strong background in communication, she has been shaping the brand’s strategy, ensuring a dynamic presence in the market. Passionate about sustainability and innovation, Vânia plays a key role in promoting circular economy initiatives and reinforcing iServices’ commitment to quality and customer trust.

Sheila Ibáñez Fontarosa is Senior Manager of Value Added & Circular Supply Chain Services at Telefónica. Throughout her career in the telecommunications industry, she has specialized in procurement and supply chain management, leading strategic transformation projects and supplier development across Europe and LATAM. In her current role, Sheila focuses on embedding circular economy principles across the supply chain by driving innovation, collaboration, and sustainable value creation. She is passionate about technology and its potential to improve everyday life.

Adrian Preda is the Vice President of Operations at Swappie, Europe’s leading destination for refurbished
iPhones. He leads Operations and Customer Service across multiple countries, driving efficiency, automation, and exceptional customer experiences. Adrian is committed to building scalable systems,
fostering high-performing teams, and ensuring sustainable growth within a strong workplace culture.

Previously, Adrian held key operational roles at THG and Amazon, where he launched advanced robotics
fulfillment centers in the UK, managed teams of up to 2,000 colleagues, and delivered multimillion-pound
savings through Lean Six Sigma and process improvement initiatives. At Amazon, he spearheaded
large-scale quality and cost improvement programs for Alexa Data Services, enhancing AI model training
and contributing to making Alexa smarter.

Beyond work, Adrian thrives on personal growth and challenges, including training for his first marathon. A passionate reader of strategy books and an avid sports enthusiast, he embraces pushing boundaries and building meaningful connections in every facet of life.

Coming Soon.

Andreas Mayer has more than 25 years of experience in the European IT sector, having worked at IBM, Lenovo and HP, among others. Prior to co-founding Trusc he served as CEO for  FlexIT one of the largest circular IT companies in Europe. Previously Andreas was a Senior Director EMEA at HP in Geneva and worked for more than 14 years in various senior leadership roles at Lenovo in Germany, France, Belgium and the Netherlands. 

Jordan Notenbaum is a seasoned leader and entrepreneur who has shaped the mobile repair and parts distribution industry for well over a decade. Beginning in 2011, he launched and scaled a chain of 20 mobile phone repair stores across the U.S. before exiting in 2018. In parallel, he co-founded Mobile Defenders, which rapidly became one of the largest mobile parts distributors in North America and the first to establish OEM supply partnerships.

Under his leadership, Mobile Defenders secured key relationships with all major OEMs, insurance providers, and leading repair chains. After multiple strategic equity transactions—including partnerships with a family office and a Fortune 500 insurance company—Jordan and his partners sold the company to MobileSentrix in 2022. He now serves as President of MobileSentrix, the industry’s dominant parts provider, with operations in the U.S., Canada, India, China, and a new U.K. office opened in 2025.

Jordan is widely recognized for forging transformative B2B deals and pioneering large-scale industry collaboration across the global repair ecosystem.

Guian began his professional career in 1992 as an Emerging Markets Trader at Société Générale, where he was responsible for opening new business lines in Central and Eastern Europe.

In 1996, he joined SPB Group, where he held various positions over 30 years until becoming the group's General Manager in 1999. In 2012, he founded Save Store and combined the company's development with his role at SPB Group until 2024. Since then, he has been focused on expanding the Save Store network, growing and diversifying the company's B2B programs in France, Spain, and Poland, and promoting the circular economy and customer-oriented approach.

Guian has been living in Spain with his family since 2010. He speaks five languages and holds two master's degrees: an MBA from HEC Paris and a Master’s in European Management from CEMS, The Global Alliance in Management Education.

With over 13 years of experience in the repair industry, I bring technical insight and operational expertise to the fast-paced world of consumer electronics. With a foundational background in finance, I combine analytical precision with industry know-how to drive sustainable growth and operational efficiency. As part of 2Service, Europe’s leading spare parts distributor, I play a key role in shaping strategic partnerships, supporting the repair ecosystem and driving 2Service’s growth throughout Eastern Europe.

The circular economy is personally close to my heart and for the past 16 years I have built various brands, concepts, production, etc. around the circular economy.

The last 5 years have passed with refurbished devices and buyback side. First I built the Telia Finland refurbished concept "Recycled" and buyback product. For the last two years, I managed the entire Telia group devices circular economy, expanding that all 6 Telia countries sell and buy devices on the b2c and b2b side.

At the beginning of the year I jumped to the other side of the fence to help more broadly, gathering all the lessons I have learned along the way. I lead RCK Finland's circular economy business and we are one of the largest and fastest growing circular economy operators in the Nordics. I am very happy about the new role because help is needed very widely in both the b2c and b2b sectors.

Kasper Nørgaard is Remarketing Manager at Egiss/Refurb.eu, where he leads commercial strategy alongside marketplace and distribution sales across Europe. With nearly two decades of experience in the IT industry – and almost 10 years focused on refurbished IT – Kasper brings deep industry insight into building scalable and sustainable remarketing solutions. He’s passionate about making refurbished electronics a first choice through transparency, accessibility, and great customer experiences.

Berit was positioning Grover´s Tech Subscriptions in the german consumer electronics industry over the last 6 years, with Grover as a pioneer in offering consumer electronics subscriptions to end consumers, Berit have built strategic partnerships with germanys biggest OEM´s and retailers to establish consumer electronics subscriptions for a wide field of people in the CE market.

She has over 10 years of experience in the consumer electronics industry. Before Grover, Berit worked for Vestel, a turkish home and professional appliances manufacturing company specialized in consumer electronics, major appliances and information technology. 

There, she managed the private label business for Germany's biggest retailer and e-tailer. After Vestel Berit was launching the CARRERA Brand with a small domestic appliances portfolio in the DACH market.

Jan is a seasoned entrepreneur who launched his first company, Pecumax, a B2B SaaS business, right after graduating from the University of Mannheim in 2003. In 2008, he sold Pecumax to CHECK24, Germany's largest price comparison platform. Following the acquisition, Jan served as CEO of CHECK24 Insurance from 2008 to 2012, leading a team of over 250 employees.

In 2012, Jan co-founded the marketplace incubator M Cube with the founders of CHECK24. M Cube was rebranded to Locadi in 2016 and successfully integrated into CHECK24. Jan then went on to found Everphone, a B2B "device-as-a-service" company that currently employs 200 people and generates over €100 million in annual recurring revenue (ARR).

As an active business angel in Berlin, Jan is passionate about supporting value-driven companies.

Seven years of experience in operations and supply chain, specialized in circular economy topics. As a Circular Solutions Manager, I focus on enhancing product sustainability and circularity through initiatives such as take-back programs, refurbishment processes, DIY repairs, spare parts harvesting, and other circular projects.

Thomas is CEO and Co-Founder of circulee GmbH, a B2B Green-IT pioneer, which provides companies
with highest quality pre-owned IT Hardware and adjacent services. He has 15+ years of experience in
building and scaling digital businesses, leading such work at McKinsey and PepsiCo among others.
Thomas holds a Master of Engineering and a Master of Public Administration. He is also a passionate
angel investor.

Godert van Heijst is Development Manager Circular IT & Innovation at Flex IT Distribution. He has been active in the field of refurbished IT since 2001, starting under the Infotheek banner and later serving as Chief Operating Officer at BE Networks.

With over two decades of experience in circular IT hardware, Godert is a strong advocate for sustainable innovation within the industry. His focus lies in extending the lifecycle of IT equipment and developing scalable, future-proof solutions that deliver both economic and environmental value.