Agenda
-
X-Party Ad Data Days
November 18th
| 8.30 am |
Registration |
| 8.30 am |
Welcome Breakfast |
| 9.15 am |
Zero-Party Data Revolution?: Opt-Out Evolution trends |
| 10.00 am |
Keynote Speaker |
| 10.30 am |
Networking Coffee Break |
| 11.00 am |
Data Collaboration and Data Clean Rooms |
| 11.40 am |
Data Fragmentation |
| 12.20 pm |
Towards Unified ID |
| 1.00 |
Lunch and Networking |
| 2.00 |
The New Business of Third-Party Consumer Data |
| 2.45 pm |
Keynote Speaker |
| 3.15 pm |
AI-Based Models |
| 4.00 pm |
Networking Coffee Break |
| 4.30 pm |
Relevance of Contextual Data |
| 5.10 pm |
Mobility & Geolocalization |
Registration
November 18th, 8.30 am - 8.30 am
Welcome Breakfast
November 18th, 8.30 am - 9.15 am
Zero-Party Data Revolution?: Opt-Out Evolution trends
November 18th, 9.15 am - 10.00 am
- The Rise of Consumer-Owned Data: What is Zero-Party Data?
- The Impact of Privacy Laws (GDPR, CCPA) on Data Collection
- Strategies for Building Trust and Encouraging Voluntary Data Sharing
- The Future of Personalization Without Third-Party Cookies
Keynote Speaker
November 18th, 10.00 am - 10.30 am
Networking Coffee Break
November 18th, 10.30 am - 11.00 am
Data Collaboration and Data Clean Rooms
November 18th, 11.00 am - 11.40 am
- Clean Rooms Work: Privacy-Safe Data Sharing
- Key Players and Technologies in Data Collaboration
- Use Cases: Retail, CPG, and Streaming Services
- Challenges and Future of Cross-Platform Identity Resolution
Data Fragmentation
November 18th, 11.40 am - 12.20 pm
- Challenges of Consumer Identity Across Multiple Devices and Platforms
- How Walled Gardens Are Reshaping Data Access
- The Role of Data Brokers in an Era of Fragmentation
- Achieving a Unified Customer View in a Decentralized Ecosystem
Towards Unified ID
November 18th, 12.20 pm - 1.00
- Evaluating Unified ID 2.0 and Other Industry Initiatives
- First-Party Data Strategies for ID Resolution
- Interoperability: Making Identity Solutions Work Across Platforms
- The Role of Consumer Consent in a Unified ID Framework
Lunch and Networking
November 18th, 1.00 - 2.00
The New Business of Third-Party Consumer Data
November 18th, 2.00 - 2.45 pm
- Are Third-Party Data Providers Still Relevant?
- Alternative Approaches: Contextual, First-Party & Cohort-Based Targeting
- The Role of Retail Media Networks in Data Monetization
- Privacy-Compliant Ways to Leverage Third-Party Insights
Keynote Speaker
November 18th, 2.45 pm - 3.15 pm
AI-Based Models
November 18th, 3.15 pm - 4.00 pm
- Machine Learning for Identity Resolution & Audience Segmentation
- AI-Powered Lookalike Modeling for Targeting
- Predictive Analytics for Consumer Behavior and Purchase Intent
- Ethical AI and Bias Mitigation in Ad Tech
Networking Coffee Break
November 18th, 4.00 pm - 4.30 pm
Relevance of Contextual Data
November 18th, 4.30 pm - 5.10 pm
- Contextual vs. Behavioral Targeting: What Works Best
- Advances in NLP and AI for Contextual Ad Placement
- Measuring Effectiveness: How Context Impacts Engagement
- Privacy-First Advertising: Can Contextual Replace Cookies?
Mobility & Geolocalization
November 18th, 5.10 pm -
- How Location Data Enhances Personalization in Advertising
- Challenges in Privacy Compliance with Mobility Data
- Real-Time Targeting vs. Historical Location-Based Insights
- Cross-Device Attribution Using Geolocation Data