Active Brands Media Days brings together Europe’s most dynamic players across sports, fitness and outdoor to decode a fast-evolving marketing landscape.

As brands shift toward digital, they face an expanding range of opportunities from social platforms and connected devices to retail media, CTV, YouTube, DOOH, sponsorship and specialised publishers.

At the same time, their needs have become increasingly pan-European, requiring scalable solutions that perform across multiple countries and audiences.

This conference focuses on what can be activated now: practical tools, data-driven strategies, new formats and cross-industry partnerships that help brands reach consumers more efficiently.

In one concentrated day, marketers, media owners, technology providers and rights holders meet to explore truly European activation paths, compare approaches and spark collaborations that deliver measurable impact.