Agenda
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Active Media Days Europe
September, 2026
| 08:30 |
Welcoming Coffee + Registration |
| 09:30 |
Opening Speech |
| 09:45 |
Activating Sports, Fitness & Outdoor Brands at a Pan-European Scale |
| 10:25 |
Presentation |
| 10:45 |
From Social to CTV to Retail Media: The Winning Media Mix for Active Brands |
| 11:25 |
Coffee Break |
| 11:55 |
Reaching Active Consumers Everywhere: Data, Devices & Digital Touchpoints |
| 12:35 |
Presentation |
| 12:50 |
Beyond Awareness: Proving Media Impact for Sports & Fitness Brands |
| 13:30 |
Lunch |
| 14:30 |
The New Sponsorship Playbook for Sports & Outdoor Brands |
| 15:10 |
Retail Media, Marketplaces & DTC: Scaling Performance Across Europe |
| 15:50 |
Coffee Break |
| 16:20 |
New Formats, New Opportunities: What Active Brands Can Activate Now |
| 17:00 |
From Silos to Ecosystems: Building Stronger Partnerships in the Active Economy |
| 17:40 |
Networking Coffee |
Welcoming Coffee + Registration
September, 2026, 8.30 AM - 9.30 AM
Opening Speech
September, 2026, 9.30 AM - 9.45 AM
Activating Sports, Fitness & Outdoor Brands at a Pan-European Scale
September, 2026, 9.45 AM - 10.25 AM
Presentation
September, 2026, 10.25 AM - 10.45 AM
From Social to CTV to Retail Media: The Winning Media Mix for Active Brands
September, 2026, 10.45 AM - 11.25 AM
Coffee Break
September, 2026, 11.25 AM - 11.55 AM
Reaching Active Consumers Everywhere: Data, Devices & Digital Touchpoints
September, 2026, 11.55 AM - 12.35 PM
Presentation
September, 2026, 12.35 PM - 12.50 PM
Beyond Awareness: Proving Media Impact for Sports & Fitness Brands
September, 2026, 12.50 PM - 1.30 PM
Lunch
September, 2026, 1.30 PM - 2.30 PM
The New Sponsorship Playbook for Sports & Outdoor Brands
September, 2026, 2.30 PM - 3.10 PM
Retail Media, Marketplaces & DTC: Scaling Performance Across Europe
September, 2026, 3.10 PM - 3.50 PM
Coffee Break
September, 2026, 3.50 PM - 4.20 PM
New Formats, New Opportunities: What Active Brands Can Activate Now
September, 2026, 4.20 PM - 5.00 PM
From Silos to Ecosystems: Building Stronger Partnerships in the Active Economy
September, 2026, 5.00 PM - 5.40 PM
Networking Coffee
September, 2026, 5.40 PM - 5.40 PM