Agenda

Paul Wright is the Head of Uber Advertising International. He is responsible for all advertising from Uber's Journey Ads to sponsored messaging in Uber Eats. 

Paul started his career at Sky as one of the first members of the commercial team in the UK. In over a decade at Sky he moved from TV sales into the commercial web. After leaving Sky, he led sales and marketing for a web-based sports business start up and went on to co-found a sports focussed ad network, which later sold to Sky. He subsequently held a variety of digital roles at Bauer and AOL and helped sell a pre-roll video ad business. 

Paul was appointed as the first Chief Digital Officer for OMD Group UK and then Omnicom Media Group UK. He left to join Apple's first ad business, iAd, and ran that across international markets. Since then, Paul has been involved in a number of Adtech businesses and was part of the Sizmek leadership team which sold to Amazon in 2019 (as GM for EMEA), staying till 2022. After a short stint at Farfetch, Paul joined Uber to launch their UK&I ad business in December 2022.

Laura is an experienced Senior E-Commerce Manager with over 8 years in the industry, currently working at OTTO, one of Germany's leading e-commerce platforms. Her focus lies in retail media and marketplace strategy, where she helps brands grow their visibility and performance in highly competitive online environments.
With a strong foundation in international business and corporate strategy, Laura has held impactful roles at both global corporations and fast-paced scale-ups. Her career spans the fashion, lifestyle, and sportswear industries, giving her a unique perspective on brand growth, consumer behavior, and omnichannel excellence.
Laura brings deep expertise in performance marketing, CRM, and digital commerce, along with hands-on experience in marketplace management and retail media solutions. Her professional journey combines strategic thinking with operational execution, always with a focus on innovation, customer experience, and measurable results.

Alessandra Bosco is a seasoned marketing professional with a stellar track record spanning over 15 years. Renowned for her result-driven approach and adeptness in crafting and implementing innovative marketing strategies, Alessandra has left an indelible mark on various industries, including Consulting, SaaS, Retail and B2B companies.

Since January 2025, Alessandra has taken on the role of E-commerce Brand Director at 11teamsports Group, overseeing different banners for the company and serving as a pivotal link between technology, brand management, and marketing.

Based Berlin, she spearheads market research, strategy development, and budgeting initiatives with precision and foresight. Alessandra excels in stakeholder relationship management, fostering strong connections both internally and externally. Her knack for performance analysis and budgeting ensures optimal resource allocation for maximum impact. With a proactive and customer-centric approach to problem-solving, she explores new opportunities with determination. Alessandra's leadership shines through in her ability to cultivate cross-functional collaborations and drive team growth. Her dedication to delivering comprehensive reporting underscores her commitment to transparency and accountability in all endeavors.

Previously serving as Associate Director at 55 the data company, in Milan, Alessandra excelled in team leadership, spearheading the recruitment and management of a dynamic team. Her strategic prowess was evident in driving business development in Italy across diverse sectors such as Luxury, Automotive, Retail, and Banking. Under her guidance, the company achieved remarkable milestones, including the creation of a team and the establishment of strategic plans and operational processes that transformed the organization's
landscape.

Before 55, Alessandra was the Head of Marketing at Hubject in Berlin, where she orchestrated impactful B2B marketing strategies, harnessing the power of Agile methodologies. Her expertise in omnichannel marketing, marketing strategy, and CRM has been instrumental in driving growth and awareness for the company.

Alessandra's proficiency extends beyond traditional marketing realms, evidenced by her adeptness in utilizing a wide array of tools and languages (Italian, English, Spanish, German, Portuguese, and French) to maximize efficiency and results.

With a rich professional journey that includes leadership roles at Here Technologies, fromAtoB, Wooga, and Rocket Internet, Alessandra Bosco continues to leave an indelible mark in the marketing landscape, blending strategic acumen with a passion for innovation and excellence.Her commitment to driving tangible results and fostering team success cements her status as a true marketing luminary, further illustrated by her recognition as a recipient of the 40under40 prize for 2024.

David Rissmann is the Head of Strategy & Chief of Staff at Flaconi, a key player in the European e-commerce landscape, where he shapes strategic direction and drives customer-focused operational excellence. A lifelong passion for retail fueled his significant contributions to digital growth and strategy development during his time at Google and Capgemini. With a strong academic foundation and a passion for fostering innovation, David brings a forward-thinking approach and diverse experiences to the stage, offering valuable insights for e-commerce professionals

Saptak is a seasoned AdTech professional with 11 years of experience specializing in digital technology and programmatic advertising. His diverse background encompasses technology, agency, and brand perspectives, gained through impactful roles at industry leaders such as Google and Adform (Tech), and Dentsu Aegis and Omnicom Media Group (Agencies). This experience spans multiple regions, including APAC, the Middle East, and currently EMEA, where he serves as the Global AdTech Lead for Volvo Cars, based in the Netherlands.

A dedicated digital marketing expert, Saptak possesses strong expertise in media, branding, consumer behavior, and product marketing. He has extensive experience in programmatic practice, advertising and marketing technology, and customer success, complemented by a solid foundation in business partnerships and sales strategy.

Nadeem Qureshi is the Head of Data at Brand Community Network GmbH (BCN), where he leads the strategy for First-Party Data monetization and data infrastructure. With extensive experience in AdTech, programmatic advertising, and privacy-first data practices, Nadeem focuses on developing innovative approaches to cookieless targeting, audience activation, and data-driven advertising. He has a deep understanding of identity resolution, data management, contextual targeting, and regulatory challenges shaping the future of digital marketing.

At BCN, his key objective is to maximize the value of first-party data in a rapidly evolving ecosystem.

Nadeem plays a key role in shaping the company’s data strategy, with a strong emphasis on privacy-conscious and data-driven advertising.

In addition to his role at BCN, Nadeem is actively shaping industry standards as the lead of the "User Identity" work stream in the Online-Vermarkterkreis (OVK).

Expert in Marketing and Sales Data Development, Analytics & Business Growth | 15+ Years of Experience

Dolores is a seasoned professional in marketing and retail data development, analytics, and business transformation, with over 15 years of experience driving data-led strategies in advertising, telecommunications, e-commerce, digital and fashion. She has held key roles across marketing, sales, data technology and controlling, shaping the way companies harness data to fuel growth and innovation, transforming complex datasets into actionable business decisions.

Her expertise lies in unlocking the value of data, building infrastructures that power strategic decision-making, and integrating advanced analytics to optimize performance and revenue. 

Passionate about innovation in applied data analytics, she has successfully helped companies integrate advanced analytics, predictive modeling and automation to turn raw data into actionable insights and revenue-generating opportunities.

At this conference, Dolores will share her insights on the future of retail data analytics, revealing how businesses can leverage customer data, predictive analytics, personalize engagement strategies and automation to stay competitive in an evolving digital landscape

Alexander von Woikowsky is Managing Director of Goldvertise and has more than 20 years of experience in the successful capitalization of media companies.

He began his career at IP Deutschland as Sales Manager before moving to InteractiveMedia (now Ströer) in London to manage the international sales business. He then worked for many year at ProSiebenSat.1 in the role of Director Key Account Management Distribution. In 2018, he co-founded Joyn, the platform of Maxdome and 7TV, having previously been Managing Director at Maxdome.

In 2019, he took over the position of Managing Director at Burda Studios Pictures, where he drove the video strategy and contributed his in-depth knowledge of the digital sector. In addition, he supported various companies in the areas of digitization, moving image and strategy. He has worked as a consultant for Goldbach Germany i.e.