Agenda
-
Commerce Media Days Europe
| 08:30 |
Welcoming Coffee + Registration |
| 9:30 |
Opening Speech |
| 09:45 |
AI-Driven Retail Media: Predicting Shopper Intent in Real-Time |
| 10:25 |
Coffee Break & Networking |
| 10:55 |
Privacy & Data-First Advertising: Navigating a Cookieless, Consent-Driven Europe |
| 11:35 |
CTV & Linear TV Convergence: Unlocking a Unified Ad Ecosystem |
| 12:10 |
Lunch & Networking |
| 13:10 |
CTV Commerce & Programmatic Advertising: From Shoppable TV to Converged Platforms |
| 13:50 |
The Metaverse & Immersive Commerce Experiences |
| 14:30 |
Unified Measurement & Attribution Across Platforms |
| 15:10 |
Coffee Break & Networking |
| 15:40 |
Retail Media Network Monetization Strategies |
| 16:20 |
The Evolution of Shopper Engagement: Personalization at Scale |
| 17:00 |
Next-Gen Partnerships: Media, Telcos, and Retail Ecosystems |
| 17:40 |
Brand Safety & Trust in a Multi-Platform World |
Welcoming Coffee + Registration
, 8.30 AM - 9.30 AM
Opening Speech
, 9.30 AM - 9.45 AM
AI-Driven Retail Media: Predicting Shopper Intent in Real-Time
, 9.45 AM - 10.25 AM
- Leveraging generative AI to optimize creative and targeting
- Predictive modeling for cross-channel conversion
- Integrating AI insights into programmatic retail media campaigns
Coffee Break & Networking
, 10.25 AM - 10.55 AM
Privacy & Data-First Advertising: Navigating a Cookieless, Consent-Driven Europe
, 10.55 AM - 11.35 AM
- Complying with GDPR, ePrivacy, and evolving EU regulations
- Contextual targeting and privacy-compliant personalization
- Balancing audience insights with regulatory compliance
CTV & Linear TV Convergence: Unlocking a Unified Ad Ecosystem
, 11.35 AM - 12.15 PM
- Integrating CTV and linear campaigns for seamless cross-platform reach
- Measuring audiences and ROI across hybrid TV environments
- Leveraging programmatic advertising and advanced targeting
Lunch & Networking
, 12.10 PM - 1.10 PM
CTV Commerce & Programmatic Advertising: From Shoppable TV to Converged Platforms
, 1.10 PM - 1.50 PM
- Embedding commerce within streaming environments
- Dynamic ad insertion and programmatic campaigns
- Measuring direct-to-consumer conversions and cross-platform ROI
The Metaverse & Immersive Commerce Experiences
, 1.50 PM - 2.30 PM
- Opportunities for AR/VR shopping and brand engagement
- Bridging physical retail and immersive digital environments
- Early use cases and strategies for consumer adoption
Unified Measurement & Attribution Across Platforms
, 2.30 PM - 3.10 PM
- Cross-channel analytics: online, in-store, CTV, and social
- AI-powered audience insights for real-time optimization
- Standardization and measurement frameworks for Europe
Coffee Break & Networking
, 3.10 PM - 3.40 PM
Retail Media Network Monetization Strategies
, 3.40 PM - 4.20 PM
- Scaling retail networks with AI and programmatic solutions
- Driving incremental revenue for retailers and brands
- Collaboration models for multi-brand campaigns
The Evolution of Shopper Engagement: Personalization at Scale
, 4.20 PM - 5.00 PM
- Hyper-personalized ads in streaming and retail media
- Omnichannel campaigns connecting online, offline, and CTV touchpoints
- Creative automation to deliver relevant experiences at scale
Next-Gen Partnerships: Media, Telcos, and Retail Ecosystems
, 5.00 PM - 5.40 PM
- Leveraging telco data to enhance targeting in retail media and CTV
- Joint ventures for ad monetization and audience insights
- Collaboration across media, retail, and tech for scalable growth
Brand Safety & Trust in a Multi-Platform World
, 5.40 PM - 6.20 PM
- Ensuring ads appear in contextually safe and appropriate environments
- Leveraging AI and programmatic solutions to minimize risk exposure
- Balancing scale, personalization, and safety in cross-platform campaigns