Agenda
-
Commerce Media Days Mexico
October 1st, 2025
| 9:10 AM |
Registration |
| 9:30 AM |
The New Rails of Commerce Media in Mexico: From Retail to Ecosystem Power |
| 10:10 AM |
Keynote Speaking |
| 10:30 AM |
Inside the Digitally Enabled Store: Commerce Media at the Point of Sale |
| 11:10 AM |
Keynote Speaking |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
Beauty, Pharmacy & Personal Care: Mexico’s Leading Commerce Media Vertical |
| 12:40 PM |
The Next Frontier of Measurement: From Exposure to Transaction |
| 1:20 PM |
The Rise of Owned Media Networks in Mexico: From Data Owners to Media Business Owners |
| 2:00 PM |
Lunch & Networking |
| 3:00 PM |
Preparing for Agentic Commerce: Data, Automation and Decisioning |
| 3:45 PM |
AI-Driven Agents in Commerce Media |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
When Retail Media Meets DOOH: The Urban Commerce Layer |
| 5:40 PM |
The Mexico Ad Buyers Roundtable: Brands, Agencies & Platforms |
| 6:20 PM |
Mexico as the Commerce Media Hub for Latin America |
| 7:00 PM |
Closing Ceremony |
Registration
October 1st, 2025, 9.10 AM - 9.30 AM
The New Rails of Commerce Media in Mexico: From Retail to Ecosystem Power
October 1st, 2025, 9.30 AM - 10.10 AM
- How retailers, marketplaces, banks and telcos are monetizing first-party data
- From retail media to commerce media: expanding beyond the store
- What global brands need to know to activate at scale in Mexico
Keynote Speaking
October 1st, 2025, 10.10 AM - 10.30 AM
Inside the Digitally Enabled Store: Commerce Media at the Point of Sale
October 1st, 2025, 10.30 AM - 11.10 AM
- In-store screens, data and shopper targeting in real environments
- Connecting offline exposure with online conversion
- What brands are actually buying inside Mexican stores
Keynote Speaking
October 1st, 2025, 11.10 AM - 11.30 AM
Coffee Break & Networking
October 1st, 2025, 11.30 AM - 12.00 PM
Beauty, Pharmacy & Personal Care: Mexico’s Leading Commerce Media Vertical
October 1st, 2025, 12.00 PM - 12.40 PM
- Why beauty and pharmacy outperform other categories in commerce media
- Content, creators and closed-loop measurement
- Scaling regional and global beauty strategies in Mexico
The Next Frontier of Measurement: From Exposure to Transaction
October 1st, 2025, 12.40 PM - 1.20 PM
- Sales lift, incrementality and omnichannel attribution
- Clean rooms and privacy-safe measurement models
- Aligning brand KPIs with retailer data realities
The Rise of Owned Media Networks in Mexico: From Data Owners to Media Business Owners
October 1st, 2025, 1.20 PM - 2.00 PM
- How retailers, banks and telcos are launching media networks
- Packaging inventory, audiences and outcomes for advertisers
- Monetization models that actually scale
Lunch & Networking
October 1st, 2025, 2.00 PM - 3.00 PM
Preparing for Agentic Commerce: Data, Automation and Decisioning
October 1st, 2025, 3.00 PM - 3.45 PM
- What agentic commerce really means for brands and retailers
- Automation, predictive decisioning and personalization
- Who must adapt first — and who risks falling behind
AI-Driven Agents in Commerce Media
October 1st, 2025, 3.45 PM - 4.30 PM
- AI agents across the shopper journey
- Media buying powered by algorithms, not briefs
- Trust, transparency and control in AI-driven ecosystems
Coffee Break & Networking
October 1st, 2025, 4.30 PM - 5.00 PM
When Retail Media Meets DOOH: The Urban Commerce Layer
October 1st, 2025, 5.00 PM - 5.40 PM
- Connecting retail data with urban DOOH networks
- Reaching high-intent audiences on the move
- Measuring impact across physical and digital touchpoints
The Mexico Ad Buyers Roundtable: Brands, Agencies & Platforms
October 1st, 2025, 5.40 PM - 6.20 PM
- How ad buyers are reallocating spend toward commerce media
- What agencies need from retailers and platforms
- Defining success in a performance-driven ecosystem
Mexico as the Commerce Media Hub for Latin America
October 1st, 2025, 6.20 PM - 7.00 PM
- Mexico as a test-and-learn market for LATAM
- Operational scale, talent and infrastructure advantages
- Exporting commerce media models across the region
Closing Ceremony
October 1st, 2025, 7.00 PM - 7.10 PM