Agenda
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Commerce Media Days Mexico
October 1, 2025
| 09:45 |
Registration |
| 09:45 |
The rise of digital transit, travel and hospitality media |
| 10:30 |
In-store retail media: the ultimate touchpoint |
| 11:15 |
Keynote Speaker |
| 11:30 |
Coffee Break & Networking |
| 12:00 |
The convergence of social commerce and retail media |
| 12:45 |
The role of programmatic in commerce media |
| 01:30 |
Lunch & Networking |
| 02:30 |
Boosting omnichannel reach with DOOH |
| 03:15 |
Cross-network collaboration: opportunities and challenges |
| 04:00 |
Coffee Break & Networking |
| 04:30 |
Trends to watch in commerce media |
| 05:15 |
The ad buyers’ perspective |
| 05:45 |
Networking Happy Hour |
Registration
October 1, 2025, 09:45 - 09:45
The rise of digital transit, travel and hospitality media
October 1, 2025, 09:45 - 10:30
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
In-store retail media: the ultimate touchpoint
October 1, 2025, 10:30 - 11:15
- Contextual advertising over enhanced digital signage
- Integration of mobile media channels
- AI-powered smart shelves and dynamic price adjustments
Keynote Speaker
October 1, 2025, 11:15 - 11:30
Coffee Break & Networking
October 1, 2025, 11:30 - 12:00
The convergence of social commerce and retail media
October 1, 2025, 12:00 - 12:45
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
October 1, 2025, 12:45 - 01:30
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
Lunch & Networking
October 1, 2025, 01:30 - 02:30
Boosting omnichannel reach with DOOH
October 1, 2025, 02:30 - 03:15
- DOOH tactics for the early stages of the customer journey
- Contextual ads: mobile data, geofencing and real-time analytics
- Retargeting DOOH viewers with retail media ads
Cross-network collaboration: opportunities and challenges
October 1, 2025, 03:15 - 04:00
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
Coffee Break & Networking
October 1, 2025, 04:00 - 04:30
Trends to watch in commerce media
October 1, 2025, 04:30 - 05:15
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
October 1, 2025, 05:15 - 05:45
- Brands shifting national ad budgets into commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Networking Happy Hour
October 1, 2025, 05:45 -