{"id":7040,"date":"2025-01-30T22:29:59","date_gmt":"2025-01-30T22:29:59","guid":{"rendered":"https:\/\/conferences.dataxis.com\/nxt-media-days-south-america\/agenda\/"},"modified":"2025-06-03T17:41:00","modified_gmt":"2025-06-03T17:41:00","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.dataxis.com\/es\/nxt-media-days-south-america\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Explore the Future at NXT Media Days South America<\/h3>\n\n<p>Discover the agenda NXT Media Days South America<br\/><br\/>NXT Media Days South America brings together industry leaders to discuss the latest trends in media and advertising. With a focus on innovation, strategy, and collaboration, our agenda covers key developments in commerce media, connected TV, and content distribution. Join us to gain valuable insights and stay ahead in this evolving landscape.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Commerce Media Days: Transforming Retail and Digital Advertising<\/strong><\/h4>\n\n<p>Commerce Media Days will explore the fast-changing world of commerce-driven advertising. Key discussions include the rise of digital transit, travel, and hospitality media, which are opening new avenues for brands. Additionally, in-store retail media is emerging as the ultimate touchpoint for engaging consumers at the point of sale.<\/p>\n\n<p>Social commerce is rapidly merging with retail media, changing how consumers interact with brands. Meanwhile, programmatic advertising continues to shape commerce media, providing greater efficiency and targeting capabilities. We\u2019ll also examine how DOOH (Digital Out-of-Home) enhances omnichannel reach and how cross-network collaboration presents both opportunities and challenges.<\/p>\n\n<p>With a rapidly evolving landscape, we\u2019ll highlight key trends in commerce media and hear directly from ad buyers about their perspectives on the future.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>CTV Ad Days: Navigating the Future of TV Advertising<\/strong><\/h4>\n\n<p>As ad-supported OTT gains momentum, we\u2019ll explore how ad tiers and FAST (Free Ad-Supported Streaming TV) are reshaping the industry. The convergence of CTV and retail media presents exciting new possibilities, while identity resolution remains a key challenge.<\/p>\n\n<p>Shoppable media is creating fresh engagement opportunities, and live sports continue to thrive in the streaming era. Additionally, while content remains king, the ad experience plays a crucial role in audience retention.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Nextv Series: The Evolution of Content and Streaming<\/strong><\/h4>\n\n<p>Nextv Series delves into the future of content distribution, uncovering new opportunities for innovation. Local production strategies are driving growth in OTT and FAST businesses, while TV and OTT apps are evolving with new strategies.<\/p>\n\n<p>Audience segmentation is becoming more refined, transforming how entertainment reaches viewers. We\u2019ll explore the intersection of social media and streaming, the latest insights into the FAST business, and the ongoing digital transformation of TV and streaming experiences.<\/p>\n\n<p>Finally, we\u2019ll examine innovation, monetization, and new frontiers in sports streaming, shaping the next phase of media evolution.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Be Part of the Conversation<\/strong><\/h3>\n\n<p>NXT Media Days South America is the ultimate gathering for media and advertising professionals. Explore cutting-edge insights, engage with key players, and discover strategies that will define the industry\u2019s future. Don\u2019t miss your chance to be part of this transformation!<\/p>\n\n<p>Agenda NXT Media Days South America<br\/>Contact us: <a href=\"https:\/\/conferences.dataxis.com\/nxt-media-days-south-america\/\">https:\/\/conferences.dataxis.com\/nxt-media-days-south-america\/<\/a><br\/>View all conferences: <a href=\"https:\/\/conferences.dataxis.com\/es\/\">https:\/\/conferences.dataxis.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the Future at NXT Media Days South America Discover the agenda NXT Media Days South America NXT Media Days South America brings together industry leaders to discuss the latest trends in media and advertising. With a focus on innovation, strategy, and collaboration, our agenda covers key developments in commerce media, connected TV, and content [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2495,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-Agenda.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7040","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agenda - conferences dataxis<\/title>\n<meta name=\"description\" content=\"Explore la agenda de NXT Media Days South America y descubra las tendencias clave en medios de comunicaci\u00f3n, publicidad, CTV y comercio con los l\u00edderes de la industria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.dataxis.com\/es\/nxt-media-days-south-america\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - 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