Agenda

Malte Probst studied business at the University of St. Gallen (HSG) in Switzerland, majoring in Media- and Communications Management. After starting his career at datango in Berlin as Communications Director, he became Head of Marketing of the University of St. Gallen, later moving on to work as a consultant for Capgemini.

In 2006, Malte joined PREMIERE (which became SKY in 2009) where he held several senior positions. In 2021 Malte joined BLUE ENTERTAINMENT, the entertainment subsidiary of SWISSCOM, as Chief Product Officer Fiction, overseeing the TV Entertainment Portfolio, Transactional Business, Original Productions and Content Partnerships. In 2024 he co-founded SWISS STUDIOS AG, a Swiss-based production hub for movies, series and documentaries which he runs as CEO. «Game over – The fall of Credit Suisse» was the first Swiss Studios project to hit the screens in early 2025.

Malte holds a doctorate degree in Marketing from the University of St. Gallen (HSG).

Johan is a TV professional with over 20 years of experience in the public service media business. As Head of TV for the Finnish national public service media company Yle, Johan is responsible for Yle's TV channels, with a strategic focus to support the growth of the digital services of Yle. Accessibility services, such as translations, programme texting and audio description, are also part of Johan's responsibilities.

Johan has been deeply involved in international co-productions as part of the Nordic collaboration model Nordvision. At the moment, Johan is Vice Chair of the EBU's TV Committee.

Christian Grece joined the European Audiovisual Observatory's Market Information Department in 2013 and is a senior analyst specialising in the European VOD market.

He produces economic reports and analyses on the European streaming market for the European Commission's DG Connect and manages the LUMIERE VOD database.

Prior to joining the Observatory, Christian spent three years working as an economist in broadcasting, competition and spectrum management at Orange in Paris while being a PhD candidate in Economics at ParisTech.

He holds a BA in Economics from the University of Strasbourg, an MBA from Grenoble Ecole de Management, an MBA from the University of Southern Illinois, and a Master degree in Industrial Economics from Paris-Dauphine University.

With 20+ years of experience in business development, partnerships and project coordination across both the private and non-profit sectors, Sarah brings a unique mix of strategy and creativity to the table. Renowned for connecting people and fostering collaboration, she excels at building strong, diverse networks and creating synergies across teams and organizations -- exactly how she built Future Media Hubs into the global network it is today. She also plays a key role in other strategic and innovative partnerships for VRT.

A media industry manager for over 20 years with experience in partner management, production and M&A.

Thomas currently manages content and streaming partnerships at Swisscom's blue Entertainment for all of blue TV's wireline and OTT platforms. Swisscom is the leading IPTV provider in Switzerland and the top ISP partner for all major streaming companies.
His journey started in film production in Los Angeles. After moving into TV and working on 4 Olympic Games with Swiss Television, Thomas took over as Managing Director at the video agency WTV Switzerland. He led the successful integration of WTV into Swisscom Broadcast and joined Swisscom TV in 2017.

A Swiss native, Thomas holds Business and Film degrees from HSG University (St. Gallen) and USC (Los Angeles) with the distinction of being one of Switzerland's few fighter jet-approved producers.

Cornelis Kalma is Director of Products and Marketing for TV & Entertainment at KPN, the leading telecom provider in the Netherlands. Since joining KPN in 2011, he has held several product and product management roles across the consumer market, with a focus in recent years on Value Added Services such as Smart Home, Security, and Entertainment.

In his current role, Cornelis plays a key part in defining KPN’s TV strategy, including partnerships and content aggregation. He was instrumental in the development and launch of KPN’s next-generation TV platform, KPN TV+, which marked a major shift from Linux-based systems to Android TV — enabling a faster, more flexible customer experience. Most recently, he was involved in the introduction of a successful new loyalty program, rewarding customers with free access to streaming services like Netflix, Disney+ and HBO Max based on their overall engagement with KPN’s services.

Ludovic Simoens has a background in economics from AUDENCIA Business School in France, where he specialized in marketing and business law. He furthered his education with a master's degree in media from LA SORBONNE University in Paris. Ludovic began his career in Germany at TV5 International and subsequently held positions at Bertelsmann, Paramount Pictures, and Sky Germany. In 2018, he joined Netflix.

Since 2022, Ludovic has served as the Senior Director of Partner Marketing for EMEA. In this role, he leads a team focused on developing and executing strategic partnerships across various sectors to drive growth for Netflix. Key partners include PayTV and telecommunications companies as well as mobile and consumer electronics brands.

In his current role as VOD Segment Director for FTV Prima, Jan Maxa runs the leading Czech commercial broadcaster's VOD platform Prima+ as well as acting as drama commissioner for both linear and VOD platforms.
His previous experience includes project management for the Television Institute, a private education facility running producer training programmes for Netflix, CME and Prima, over 12 years in Czech TV, the public broadcaster, as Content Development Director and later Digital Services Director, and various roles in content development and production management for CME and it's subsidiaries Nova and Markíza. At Czech TV, Jan also produced several international drama co-productions with ARTE, Beta Film, ORF, ZDF and others.
Before joining the TV industry, Jan had extensive international experience in audio/video post production, print media, IT and business consulting.

Inga Alika is currently leading the digital transformation strategy for Latvian Public Media (LSM), the newly unified national broadcaster formed through the merger of Latvian Television and Latvian Radio. In this role, she is spearheading the development of an audience-first, platform-centric public media ecosystem built for the digital age.

She is also the Founder and CEO of Alika Media and Tech, a strategic foresight and digital transformation agency. With over 20 years of executive leadership in the Technology, Media, and Telecom sectors, Inga advises broadcasters, streamers, and telecom operators across Europe on digital strategy, platform development, and future scenario planning.

Previously, as VP of TV and Entertainment at TET Group (a Telia Company), Inga built the pay TV business from the ground up, achieving over 50% market share in Latvia. She led the launch of the company’s proprietary streaming service, established a local content studio, and forged strategic partnerships with global platforms—transforming a traditional telco into a modern media player.

Inga is a member of the International Academy of Television Arts & Sciences (Emmy Awards) and an active speaker on digital transformation and customer centric media innovation.

Annika is a Product Owner at SVT Play, one of Sweden's most popular streaming services. Her focus is to create a great viewing experience for all users, regardless of their situation. In 2020, her team launched the first application of enhanced speech in a streaming service, Tydligare tal.

Annika has a BA in Communication studies and has previously worked as a User Experience Specialist, Digital Analyst, Educator and Translator.

Specialties: Analytics, Lean UX, subtitles, voice & language technology, slow tv, interactivity, eCommerce, positive psychology and agile leadership.

For over two decades, Sónia Rodrigues has been shaping the future of television—first at NOS, and since 2017, at Vodafone Group.
As a Senior Product Manager, she leads the Content Discovery Enablers features, driving strategy, product roadmap, and innovation across key areas: content recommendations and personalization, voice ecosystems (including TiVo, Google Assistant, and Alexa), metadata, and third-party app integration.

The Vodafone TV platform, available in eight markets, is a super content aggregator that seamlessly blends live TV, video on demand, and third-party apps. Sónia and her team are dedicated to enhancing the content discovery experience—helping users find content easily, so they can spend more time enjoying their favourite shows.

Christian Grece joined the European Audiovisual Observatory's Market Information Department in 2013 and is a senior analyst specialising in the European VOD market.

He produces economic reports and analyses on the European streaming market for the European Commission's DG Connect and manages the LUMIERE VOD database.

Prior to joining the Observatory, Christian spent three years working as an economist in broadcasting, competition and spectrum management at Orange in Paris while being a PhD candidate in Economics at ParisTech.

He holds a BA in Economics from the University of Strasbourg, an MBA from Grenoble Ecole de Management, an MBA from the University of Southern Illinois, and a Master degree in Industrial Economics from Paris-Dauphine University.

Philipp is a successful television and media entrepreneur with 20 years of experience in the media and entertainment sector. Working extensively in the Pay TV marketplace, he has worked with the key platforms in Europe. He launched a number of broadcast channels and video-on-demand services. Further he successfully participate in two IPO´s.

Pradeep Thekkedath is the Director of TV Platforms at Proximus, currently overseeing the development and strategic direction of Digital TV and streaming services. He brings with him nearly 20 years of experience in leading roles across major Telcos.

Since the launch of Digital TV at Proximus, Pradeep has played a key role in several major milestones: the rollout of OTT services in 2012, the integration of Netflix into Proximus decoders in 2014, the introduction of Addressable TV in 2017, and the launch of Belgium’s first Android TV operator device in 2020.

Today, he leads Proximus’ streaming platform strategy, navigating the complexities of a fragmented media and content landscape. His focus is on delivering seamless, user-centric experiences across Android TV and OTT devices, while aligning technology, content, and business objectives in a rapidly evolving ecosystem.

David has spent the last 20 years bringing his extensive expertise to the forefront of Technology and Entertainment. He works closely with telecom and mobile operators to define their services and bring them alive with exciting new content. His insights are particularly shaped by Netgem's innovative work in delivering FAST (Free Ad-supported Streaming TV) channels and effectively combining traditional TV with incremental revenue opportunities for operators to benefit from by adding FAST and or adding engaging features like Cloud Gaming on any device.

Krzysztof Bartkowski is the CEO at Insys Video Technologies, one of the fastest-developing video integration companies in Europe, offering comprehensive implementation of OTT projects from strategy through development, deployment to maintenance, and support. Krzysztof specializes in the design and operation of IT systems, for over a dozen years focused mainly on technologies related to the distribution and encoding of video materials. Involvement in large IT projects in various fields gave him experience and a multidirectional view of project management and the development vision of Insys Video Technologies.

Nermina is an experienced TV content expert, in the content business since 2011 and currently handling content acquisition and strategy across the CEE region as a Group Content Strategy & A1 Xplore TV Lead at Telekom Austria AG.

She is responsible for aligning the content and entertainment strategy for all CEE, including strategic global partnerships. She has extensive experience in full range of TV service technologies and both linear and xVOD content, but her favourite just might be OTT!

Chem is leading the “Home Services” Innovation Domain for Orange Innovation (TV and content, connectivity, smart home, home devices…). In his role he is defining strategy as well as driving and implementing the innovation roadmap for the domain and working with Orange countries to launch and run new products and services. Prior to that Chem was the Executive Vice President of Marketing & Sales for Viaccess Orca, driving the company’s expansion for 6 years. More generally Chem has a strong experience in the world of digital services, working for companies such as OpenTV, NDS (now Synamedia) or Qualcomm. Aside from his corporate sales and business experience, Assayag is an entrepreneur who founded, managed, and sold his own company, and has also driven a number of business startups. Chem graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe.