Agenda
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Nextv Series Latin America
October 1st
-
Commerce Media Days Latim America
October 1st
-
Own Stream Days Latin America
October 1st
| 9:00 AM |
Registration |
| 9:30 AM |
The New TV Is Already Here (But No One Fully Controls It) |
| 10:10 AM |
From Cable to the Smart Remote: The New Power Shift |
| 10:50 AM |
CTV in Mexico and Latam: Real Scale or Overhyped Promise? |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
FAST Without the Filters: Reality Check |
| 12:45 PM |
Local Content: The Audience Driver and Business Engine |
| 1.30 PM |
Keynote Speaking |
| 2:00 PM |
Lunch & Networking |
| 3:00 PM |
Experience Is the New Prime Time |
| 3:45 PM |
Advertising in the Age of Fatigue: Fewer Promises, Better Results |
| 4:30 PM |
Coffee Break & Networking - Sponsored by Dolby |
| 5:00 PM |
From Mass Reach to Measurable Impact: The Evolution of Addressable |
| 5:40 PM |
Sports, Live Events, and Fandoms: The Last Premium Territory |
| 6:20 PM |
Closing Ceremony |
| 9:10 AM |
Registration |
| 9:30 AM |
The New Rails of Commerce Media in Mexico: From Retail to Ecosystem Power |
| 10:10 AM |
Keynote Speaking - In-store Retail Media: Beyond the Lower Funnel, Towards the Full Funnel |
| 10:30 AM |
Inside the Digitally Enabled Store: Commerce Media at the Point of Sale |
| 11:10 AM |
Keynote Speaking |
| 11:30 AM |
Coffee Break & Networking - Sponsored by Topsort |
| 12:00 PM |
Beauty, Pharmacy & Personal Care: Mexico’s Leading Commerce Media Vertical |
| 12:40 PM |
The Next Frontier of Measurement: From Exposure to Transaction |
| 1:20 PM |
The Rise of Owned Media Networks in Mexico: From Data Owners to Media Business Owners |
| 2:00 PM |
Lunch & Networking - Sponsored by PRODOOH |
| 3:00 PM |
Preparing for Agentic Commerce: Data, Automation and Decisioning |
| 3:45 PM |
AI-Driven Agents in Commerce Media |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
When Retail Media Meets DOOH: The Urban Commerce Layer |
| 5:40 PM |
The Mexico Ad Buyers Roundtable: Brands, Agencies & Platforms |
| 6:20 PM |
Mexico as the Commerce Media Hub for Latin America |
| 7:00 PM |
Closing Ceremony |
| 9:20 AM |
Registration |
| 9:50 AM |
Mexico Leads: Latin America’s Digital Video Powerhouse |
| 10:40 AM |
AVOD Reality in Latin America: High Reach, Smart Monetization |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
Turning Catalogs Into Regional Cash Machines |
| 12:45 PM |
Brands Want In: Sponsorship Models That Scale in Latin America |
| 1:30 PM |
Keynote Speaking |
| 2:00 PM |
Lunch & Networking |
| 3:00 PM |
TikTok, Meta & YouTube: Latin America’s Cross-Platform Engine |
| 3:45 PM |
AI Programming for Spanish-Speaking Audiences |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
Premium Content, Digital-First: Regional Windows, Global Reach |
| 5:40 PM |
Kids, Novelas & Niche Genres: LatAm’s Evergreen Goldmines |
| 6:20 PM |
Who’s Winning: Latin America & US Hispanic Success Stories |
| 7:00 PM |
Closing Ceremony |
Registration
October 1st, 9.00 AM - 9.30 AM
The New TV Is Already Here (But No One Fully Controls It)
October 1st, 9.30 AM - 10.10 AM
- Who is really gaining control: platforms, telcos, device makers, or aggregators
- Why Mexico is critical to understanding the region’s future
- Strategic vision, not empty futurism
From Cable to the Smart Remote: The New Power Shift
October 1st, 10.10 AM - 10.50 AM
- Super apps and platforms fighting for the user relationship
- Aggregation, bundles, and unexpected alliances
- The battle to become the home’s primary gateway
CTV in Mexico and Latam: Real Scale or Overhyped Promise?
October 1st, 10.50 AM - 11.30 AM
- What works, what doesn’t, and what sales decks don’t say
- Penetration, frequency, and current limitations
- What major brands actually demand today
- Local data vs. imported models
Coffee Break & Networking
October 1st, 11.30 AM - 12.00 PM
FAST Without the Filters: Reality Check
October 1st, 12.00 PM - 12.45 PM
- FAST as a business, not an experiment
- What types of content truly scale
- Local production vs. international catalogs
- FAST as a testing ground for new advertising models
Local Content: The Audience Driver and Business Engine
October 1st, 12.45 PM - 1.30 PM
- How Mexico exports formats, talent, and audiences
- Local IPs with regional ambition
- News, entertainment, sports, and creators
- Monetization strategies
Keynote Speaking
October 1st, 1.30 PM - 2.00 PM
Lunch & Networking
October 1st, 2.00 PM - 3.00 PM
Experience Is the New Prime Time
October 1st, 3.00 PM - 3.45 PM
- UX, interfaces, and data as business differentiators
- Recommendation, personalization, and retention
- How great experiences actually get monetized
- The role of device manufacturers and operating systems
Advertising in the Age of Fatigue: Fewer Promises, Better Results
October 1st, 3.45 PM - 4.30 PM
- The real relationship between media, brands, and audiences
- Ad saturation and user fatigue
- New commercial agreements and models
- Creativity + data + context
Coffee Break & Networking - Sponsored by Dolby
October 1st, 4.30 PM - 5.00 PM
From Mass Reach to Measurable Impact: The Evolution of Addressable
October 1st, 5.00 PM - 5.40 PM
- CTV, first-party data, and the future of targeting
- How precise can segmentation really be in Mexico today?
- Measurement, attribution, and trust
- What large advertisers expect now
Sports, Live Events, and Fandoms: The Last Premium Territory
October 1st, 5.40 PM - 6.20 PM
- Sports content as the king of subscriptions and ad spend
- Sports streaming: business or marketing play?
- New formats and immersive experiences
- Sponsors, betting, interactivity, and communities
- Lessons from the 2026 World Cup
Closing Ceremony
October 1st, 6.20 PM - 6.30 PM
Registration
October 1st, 9.10 AM - 9.30 AM
The New Rails of Commerce Media in Mexico: From Retail to Ecosystem Power
October 1st, 9.30 AM - 10.10 AM
- How retailers, marketplaces, banks and telcos are monetizing first-party data
- From retail media to commerce media: expanding beyond the store
- What global brands need to know to activate at scale in Mexico
Keynote Speaking - In-store Retail Media: Beyond the Lower Funnel, Towards the Full Funnel
October 1st, 10.10 AM - 10.30 AM
Inside the Digitally Enabled Store: Commerce Media at the Point of Sale
October 1st, 10.30 AM - 11.10 AM
- In-store screens, data and shopper targeting in real environments
- Connecting offline exposure with online conversion
- What brands are actually buying inside Mexican stores
Keynote Speaking
October 1st, 11.10 AM - 11.30 AM
Coffee Break & Networking - Sponsored by Topsort
October 1st, 11.30 AM - 12.00 PM
Beauty, Pharmacy & Personal Care: Mexico’s Leading Commerce Media Vertical
October 1st, 12.00 PM - 12.40 PM
- Why beauty and pharmacy outperform other categories in commerce media
- Content, creators and closed-loop measurement
- Scaling regional and global beauty strategies in Mexico
The Next Frontier of Measurement: From Exposure to Transaction
October 1st, 12.40 PM - 1.20 PM
- Sales lift, incrementality and omnichannel attribution
- Clean rooms and privacy-safe measurement models
- Aligning brand KPIs with retailer data realities
The Rise of Owned Media Networks in Mexico: From Data Owners to Media Business Owners
October 1st, 1.20 PM - 2.00 PM
- How retailers, banks and telcos are launching media networks
- Packaging inventory, audiences and outcomes for advertisers
- Monetization models that actually scale
Lunch & Networking - Sponsored by PRODOOH
October 1st, 2.00 PM - 3.00 PM
Preparing for Agentic Commerce: Data, Automation and Decisioning
October 1st, 3.00 PM - 3.45 PM
- What agentic commerce really means for brands and retailers
- Automation, predictive decisioning and personalization
- Who must adapt first — and who risks falling behind
AI-Driven Agents in Commerce Media
October 1st, 3.45 PM - 4.30 PM
- AI agents across the shopper journey
- Media buying powered by algorithms, not briefs
- Trust, transparency and control in AI-driven ecosystems
Coffee Break & Networking
October 1st, 4.30 PM - 5.00 PM
When Retail Media Meets DOOH: The Urban Commerce Layer
October 1st, 5.00 PM - 5.40 PM
- Connecting retail data with urban DOOH networks
- Reaching high-intent audiences on the move
- Measuring impact across physical and digital touchpoints
The Mexico Ad Buyers Roundtable: Brands, Agencies & Platforms
October 1st, 5.40 PM - 6.20 PM
- How ad buyers are reallocating spend toward commerce media
- What agencies need from retailers and platforms
- Defining success in a performance-driven ecosystem
Mexico as the Commerce Media Hub for Latin America
October 1st, 6.20 PM - 7.00 PM
- Mexico as a test-and-learn market for LATAM
- Operational scale, talent and infrastructure advantages
- Exporting commerce media models across the region
Closing Ceremony
October 1st, 7.00 PM - 7.10 PM
Registration
October 1st, 9.20 AM - 9.50 AM
Mexico Leads: Latin America’s Digital Video Powerhouse
October 1st, 9.50 AM - 10.40 AM
- Mexico as the #1 YouTube market in the region
- CTV adoption and its impact on watch time and revenue
- How Mexican formats influence LATAM and US Hispanic audiences
- The growing appetite for regional content on digital platforms
AVOD Reality in Latin America: High Reach, Smart Monetization
October 1st, 10.40 AM - 11.30 AM
- RPM differences: Mexico vs. Argentina vs. Colombia
- AVOD as a scalable model for Spanish-speaking markets
- Managing volatility: seasonality, ad inventory and format choices
- Monetization strategies for large and mid-size rights holders
Coffee Break & Networking
October 1st, 11.30 AM - 12.00 PM
Turning Catalogs Into Regional Cash Machines
October 1st, 12.00 PM - 12.45 PM
- Mexico: novelas, comedy, regional TV, music content
- Argentina: scripted youth IP, animation, factual archives
- Colombia: telenovelas, reality formats, crime & documentary
- Re-versioning, compilations, chapters and evergreen packaging
Brands Want In: Sponsorship Models That Scale in Latin America
October 1st, 12.45 PM - 1.30 PM
- What local advertisers want: formats that work in Mexico
- Native integrations for Spanish-speaking audiences
- Multi-market brand activation across LATAM and US Hispanic
Keynote Speaking
October 1st, 1.30 PM - 2.00 PM
Lunch & Networking
October 1st, 2.00 PM - 3.00 PM
TikTok, Meta & YouTube: Latin America’s Cross-Platform Engine
October 1st, 3.00 PM - 3.45 PM
- Short-form driving long-form performance in the region
- Meta’s strong footprint in Mexico and Colombia
- TikTok trends fueling catalog discovery
- Automated clip generation, verticals and multi-platform publishing
AI Programming for Spanish-Speaking Audiences
October 1st, 3.45 PM - 4.25 PM
- AI-assisted scheduling and playlist automation
- Predictive selection for novelas, kids and lifestyle content
- Scaling output across multiple countries and demographics
Coffee Break & Networking
October 1st, 4.30 PM - 5.00 PM
Premium Content, Digital-First: Regional Windows, Global Reach
October 1st, 5.00 PM - 5.40 PM
- How to activate recent titles without hurting traditional windows
- Using YouTube as a launchpad for SVOD/Pay TV/FAST
- Cross-border distribution strategies
- Building sustainable multi-window ecosystems
Kids, Novelas & Niche Genres: LatAm’s Evergreen Goldmines
October 1st, 5.40 PM - 6.20 PM
- Kids IP and animation dominating across Spanish-speaking markets
- Novelas as long-term engines: Mexico, Colombia & Argentina
- Religion, regional music, lifestyle and cooking as niche powerhouses
Who’s Winning: Latin America & US Hispanic Success Stories
October 1st, 6.20 PM - 7.00 PM
- Mexican broadcasters and studios leading on digital
- Argentine and Colombian successes in catalog monetization
- US Hispanic creators & media groups scaling via Spanish-language content
- Real formats, real numbers and replicable playbooks
Closing Ceremony
October 1st, 7.00 PM - 7.10 PM