Agenda

Alexandra Asanache is a dynamic marketing strategist and sustainability leader with extensive international experience. As an EMEA Sustainability Consulting Lead at Lenovo, she has developed tailored IT decarbonization roadmaps and led high-impact sustainability workshops for Enterprise and Global Accounts. She played a pivotal role in launching the Lenovo TruScale brand globally, showcasing the sustainable advantages of the as-a-service business model.

Previously, as Marketing & ESG Director at the APAE Federation of the State of Espírito Santo in Brazil, Alexandra revitalized the brand, diversified revenue streams, and established a robust quality assurance and certification process. Her work not only elevated operational excellence and future-proofed the organization but also raised awareness and fostered inclusion for individuals with intellectual disabilities, further amplified by her service on the Legislative Committee for Human Rights.

Alexandra’s expertise in merging innovative global strategies with sustainable business practices, alongside her commitment to cultural and NGO initiatives across Europe and Brazil, positions her as a thought leader at the intersection of business growth, environmental responsibility, and social impact.

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Craig Smith is the Group Managing Director of Mazuma Mobile and ICT Reverse, both part of Lancaster Group Holdings Limited.

With more than two decades of leadership in the technology recycling and IT asset disposition (ITAD) industries, Craig has played a pivotal role in shaping the UK’s circular economy for electronic devices.

He founded ICT Reverse (originally ShP Limited) in 1999 after identifying a growing need for secure and environmentally responsible management of redundant mobile phones and IT equipment.

Over time, the company evolved into one of the UK’s leading ITAD providers, specialising in reverse logistics, secure data erasure and recycling with full audit trails and compliance to standards such as ADISA 8.0.

Building on this foundation, Craig expanded operations through Mazuma Mobile, founded in 2006, which quickly became a household name for mobile phone trade-ins. Mazuma pioneered fast, consumer-friendly services such as same-day payments, refurbishment, and resale of second-life devices. It has since developed into a multi-channel platform for buying, selling, and recycling a wide range of tech products.

In 2017, Craig became a director of Lancaster Group Holdings, the parent company overseeing both Mazuma and ICT Reverse, strengthening corporate governance and providing a framework for continued growth. Under this structure, he has overseen strategic investment, job creation in the Lancashire region and the expansion of both consumer and enterprise-focused services.

Craig’s leadership has been widely recognised. In 2024, he was named one of the UK’s Top 50 Most Ambitious Business Leaders by LDC, highlighting his achievements in driving innovation, sustainability, and growth in the technology recycling sector.

His approach balances commercial success with environmental responsibility, ensuring that millions of devices are securely processed, refurbished, or recycled in line with the highest data security and environmental standards.

Educated at Morecambe High School, Craig remains strongly connected to the local community. Based in the Lancaster and Morecambe area, he continues to champion regional economic development while building internationally recognised businesses that contribute to global sustainability goals.

Thomas is CEO and Co-Founder of circulee GmbH, a B2B Green-IT pioneer, which provides companies
with highest quality pre-owned IT Hardware and adjacent services. He has 15+ years of experience in
building and scaling digital businesses, leading such work at McKinsey and PepsiCo among others.
Thomas holds a Master of Engineering and a Master of Public Administration. He is also a passionate
angel investor.

Liviu Huluta is the Co-Founder and CEO of INKI.tech, a fast-growing pan-European B2B
Devices-as-a-Service platform redefining how companies access, protect, and manage
technology. With over 13 years of experience designing and delivering complex risk and
insurance programs for major telecom operators—including Vodafone, T-Mobile, and
Orange—covering more than 7 million insured devices across Europe, Liviu brings a unique
perspective to the intersection of tech lifecycle management, insurance, and circular economy
models.
At INKI, he leads a cross-European team operating in 25+ markets, helping businesses transform
CAPEX into OPEX through sustainable device subscriptions backed by integrated insurance and
AI-driven automation.
Liviu is a known voice for sharing insights on how innovative risk management and insurance
design can unlock scalability, trust, and sustainability in device-as-a-service ecosystems

At 50 years old, Leon Lindblad has built a career in the computer refurbishment industry. Starting in 1998, he first ventured into used computers and eventually created his own path as an entrepreneur.

In 2001, he founded a business focused on refurbishing laptops, inventing keyboard overlays known as "SticKeys." This was a novel idea at the time, predating UV printers.

With his wife and business partner, Joanna Seager, Leon established CFA Trading LTD in 2004. In its early days, CFA manufactured USB optical drives using excess internal drives and plastics sourced from China. This project aligned with the rise of netbooks and became a key part of their business.

Between 2006 and 2008, CFA expanded, supplying Dell in Europe with batteries and power supplies and performing board-level repairs for other companies. They also engaged in refurbishing scrap Dell laptops and video gaming cards.

In 2012, Leon's commitment to environmental sustainability led to the installation of a 50KW solar system and a BIOmass boiler at CFA, eliminating their reliance on fossil fuels.

CFA experienced growth and recognition, becoming a prominent Microsoft Authorized Refurbisher (MAR) in the UK and Europe. They also explored new methods, such as spray painting laptops to upgrade their appearance, and later, producing their own skins.

The company's innovative efforts were acknowledged with a MAR innovation award in 2020. Later that year, CFA was sold to Global Resale in the USA.

In 2022, Leon embarked on a new venture, founding a refurbishment company focused on 100% refurbishment training services and supplies. This company aims to assist others in refurbishing locally, providing necessary training and support.

Leon Lindblad's career reflects his entrepreneurial nature, innovative thinking, and consistent consideration for environmental impact. His work in the refurbishment industry showcases a practical approach to business and a commitment to sustainability.

A Green IT expert, Alexandre Isaac is the founder of THE REPAIR GROUP, a holding company bringing together several organizations specialized in electronic repair and circular economy innovation.

REAV enables the setup of high-end repair workshops worldwide. The company designs, installs, and operates advanced refurbishment facilities, providing expertise in processes, ERP systems, technician training, and operational scaling.

SEENSYS specializes in refurbishing IT assets for businesses. It stands out for its sustainable approach: detailed auditing, repair (including motherboard microsoldering), secure data erasure, and the resale or repurposing of equipment. SEENSYS actively helps reduce electronic waste and supports the local circular economy.

Alexandre founded THE REPAIR ACADEMY, a microsoldering school that trains qualified technicians to extend the lifespan of electronic devices.

He also serves as Deputy Secretary of RCUBE.org, the French professional federation for reuse and repair, which unites and supports industry players committed to extending product lifespans, strengthening the circular economy, and fighting waste.

Andreas Mayer has more than 25 years of experience in the European IT sector, having worked at IBM, Lenovo and HP, among others. Prior to co-founding Trusc he served as CEO for  FlexIT one of the largest circular IT companies in Europe. Previously Andreas was a Senior Director EMEA at HP in Geneva and worked for more than 14 years in various senior leadership roles at Lenovo in Germany, France, Belgium and the Netherlands.