Home
Agenda
Speakers
Sponsors
Registration
About Us
- Venue
- Why Attend
Contact Us

Agenda

NXT Media Days Mexico

October 1st
Commerce Media Days Mexico

October 1st

9:00 AM	Registration
9:30 AM	The future of content distribution: innovation and new opportunities Roger Quintin GM & Director - Dish México Dish México Nayura Rojas Herrera Especialista en Telcos e Innovación Abril Frayre Responsable de Alianzas de Contenido con Empresas de Medios y Deportes, SPLA, YouTube Content Partnerships Youtube Rodrigo Godoi Director of Sales - Media & Entertainment Uplynk Uplynk is a powerful, all-in-one video workflow solution designed to enhance viewer experiences and optimize revenue. By simplifying the complexities of streaming, Uplynk empowers the world’s top content owners to seamlessly manage everything—from ingest and content management, to cloud playout and delivery. Luis Arredondo Hernandez Head Nuevos Negocios Mercado Libre English Mercado Libre is the largest e-commerce and fintech ecosystem in Latin America, connecting millions of buyers and sellers. Through Mercado Play, it offers free streaming content, enhancing the user experience. Mercado Pago and Mercado Ads further expand its digital solutions, integrating payments, advertising, and financial services. Español Mercado Libre es el mayor ecosistema de comercio electrónico y fintech de América Latina, conectando a millones de compradores y vendedores. A través de Mercado Play, ofrece contenido en streaming gratuito, mejorando la experiencia del usuario. Mercado Pago y Mercado Ads amplían sus soluciones digitales, integrando pagos, publicidad y servicios financieros.
10:10 AM	De Ad Tiers a FAST: el auge de los OTT con soporte publicitario Lina Roncancio Ads Sales Measurement Strategy Director Latin America Netflix Gabriela Gutiérrez Velarde Directora Ad Sales & Partnerships - The Walt Disney Company México The Walt Disney Company Joanna Musi Directora General Digital TelevisaUnivision Andrea Hernandez Belumat Senior Director, Ad Sales. Warner Bros. Discovery Warner Bros. Discovery es una empresa global de medios y entretenimiento que crea y distribuye contenido en múltiples plataformas, incluyendo televisión, cine y digital. Con un portafolio de marcas icónicas, combina narrativas poderosas con alcance global para conectar audiencias en todo el mundo. Su enfoque abarca desde noticias y deportes hasta entretenimiento general y estilo de vida. Max es la plataforma de streaming de Warner Bros. Discovery. Combina el contenido de HBO, Warner Bros., Discovery, DC, Cartoon Network y otros, ofreciendo más de 37.000 horas de programación. Carmen Larios Founder Lar Media Consulting David Posada Chief Growth Officer Latin America - Brainlabs Brainlabs Agência de mídia digital data‑driven, presente em Europa, EUA, LATAM e APAC, com +900 funcionários, equipes “superteams” e plataforma própria Cortex, atende clientes como Formula 1 e Estée Lauder.
10:50 AM	Growth strategies with local production: boosting OTT and FAST businesses Diego Rivera Director Senior de Contenido A+E Networks Latin America A+E Networks Latin America is a multiplatform conglomerate and creator of premium, multi-genre content. We elevate integrated solutions and innovative communication campaigns for our commercial partners and advertisers in Latin America. Our brands –– History, History 2, Lifetime and A&E –– amplify entertainment and exciting stories connecting our partners with our diverse communities in Hispanic America, Brasil and the Caribbean. Mariamar Miranda Estrada Vice President Content Strategy and Programming Paramount English Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. With a portfolio that includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, the company reaches the largest share of the U.S. television audience and owns one of the most extensive libraries of TV and film titles. Paramount also offers innovative streaming services, digital video products, and advanced production, distribution, and advertising solutions. Español Paramount es una empresa líder en medios y entretenimiento que crea contenido y experiencias premium para audiencias en todo el mundo. Con un portafolio que incluye CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ y Pluto TV, la compañía alcanza la mayor cuota de audiencia televisiva en EE.UU. y posee una de las bibliotecas más amplias de títulos de cine y televisión. Paramount también ofrece servicios de streaming innovadores, productos de video digital y soluciones avanzadas de producción, distribución y publicidad. Jhonathan Olivares Country Manager Mexico Mediastream Jesica Stescobich Directora Global de Distribución de Contenidos y Alianzas Estratégicas TV Azteca Internacional Susan Rivera TV & OTT Content Acquisition Strategy and Distribution Advisor Eva Barrera Directora de Programación & Contenido Warner Bros. Discovery Warner Bros. Discovery es una empresa global de medios y entretenimiento que crea y distribuye contenido en múltiples plataformas, incluyendo televisión, cine y digital. Con un portafolio de marcas icónicas, combina narrativas poderosas con alcance global para conectar audiencias en todo el mundo. Su enfoque abarca desde noticias y deportes hasta entretenimiento general y estilo de vida. Max es la plataforma de streaming de Warner Bros. Discovery. Combina el contenido de HBO, Warner Bros., Discovery, DC, Cartoon Network y otros, ofreciendo más de 37.000 horas de programación.
11:30 AM	Coffee Break & Networking
12:00 PM	Initial evaluations and key insights for the FAST business Emilio Aliaga VP - TV Azteca Digital TV Azteca Néstor Islava VP Sales Mx - Canela Media Canela Media Alberto Ivan Treviño Garza Director de Distribución y Nuevas Plataformas Multimedios David Ríos Head, Latin America, US Hispanic & Brazil - DailyMotion Americas Dailymotion Francisco Rivera Head of Emerging Business & Operations, Latin America Sony Pictures Entertainment
12:45 PM	The new quality of TV and streaming experience Nancy Hernández Vargas Subdirectora de Broadcast y OTT - Dish México Dish México Ruben Centineo Director de Tecnologías Visuales TV Azteca Alfonso Guadalupe Ramírez García Subdirector de TV y Eventos Especiales Sky Mexico
1.30 PM	Redefining the Screen: Key insights into the new architecture of audiovisual consumption Juan Pablo Robert Head of YouTube Hispanoamérica Youtube
2:00 PM	Lunch & Networking
3:00 PM	El roundup de los grandes compradores de publicidad de Mexico Isabel Gutiérrez Ochoa Data & CRM Director - L'oréal Mexico L'Oréal English: L’Oréal is a global leader in beauty, committed to innovation and sustainability. With a portfolio of over 35 iconic brands, the company offers high-quality cosmetics, skincare, haircare, and fragrance products. Operating in more than 150 countries, L’Oréal combines science and creativity to shape the future of beauty. Español: L’Oréal es líder global en belleza, comprometida con la innovación y la sostenibilidad. Con un portafolio de más de 35 marcas icónicas, ofrece productos de cosmética, cuidado de la piel, cabello y fragancias. Presente en más de 150 países, L’Oréal combina ciencia y creatividad para definir el futuro de la belleza. Aldo Tabe Managing Partner Digital PODS and MOTECH Havas Village Mexico Havas Mexico Rafael Martinez Castro Ad Tech Manager TV Azteca Lucas Salomon Performics Director – Publicis Groupe Publicis Groupe Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, alongside WPP, Interpublic and Omnicom Berenice Ibarra Periodista - Insider Latam Insider Latam
3:45 PM	El contenido es el rey y la experiencia publicitaria es la reina Ricardo Perez Baez Global Marketing Communications Director - Grupo Bimbo Grupo Bimbo Andrea Rivera Head of Advertising Sales México Spotify Alejo Fiszbajn Head of Digital Media A+E Networks Latin America A+E Networks Latin America is a multiplatform conglomerate and creator of premium, multi-genre content. We elevate integrated solutions and innovative communication campaigns for our commercial partners and advertisers in Latin America. Our brands –– History, History 2, Lifetime and A&E –– amplify entertainment and exciting stories connecting our partners with our diverse communities in Hispanic America, Brasil and the Caribbean. Jimmy Martinez Chief Strategy Officer UM Mexico Omar Carrión Sr. Integrated Marketing & Omnichannel Director Latin America Kellanova Ale Castillo Directora de Relaciones Públicas y PR
4:30 PM	Coffee Break & Networking
5:00 PM	Publicidad Addressable en CTV: De la Segmentación Masiva a la Precisión Data-Driven Eduardo Peniche Ad Sales & Marketing Director - Dish México Dish México Hector Pita Bermúdez Director de Producto Addressable TV - Totalplay Totalplay Fabián Menéndez Country Manager de México Midios Midios es una agencia de medios independiente fundada en Argentina en 2006, perteneciente al Grupo Black. Ofrece servicios integrales que abarcan planificación y compra de medios on y offline, estrategia digital, análisis de datos, marketing de influencers, activaciones BTL y reporting. Con oficinas propias en Argentina, México, Paraguay y Chile, y alianzas en otros países de Latinoamérica, Midios combina pensamiento regional con ejecución local. Entre sus clientes destacados se encuentran YPF y Candy. citeturn0search3turn0search13turn0search10 Michel Evans Head of CTV Engagement and Content, Spanish Speaking LG Elena García Cano Consultora en Comunicación, RRPP y Contenidos José Martinez Head of Digital IPG Mediabrands OK
5:40 PM	Innovation, monetization, and new frontiers in sports streaming Andrea Perez Garcia-Escudero EVP Latam BoxtoBox Luis Rodrigo Gómez Production & News Executive Director Fox Sports México Rodolfo Ramírez Director General de Deportes TV Azteca Liliana Castillo Associate VP- Head of Global Media Distribution - NBA Latin America Ignacio Estanga VP de Partnerships para LATAM & Iberia Twitch Tomás Tejero Head of Prime Video Mexico - Country Manager Prime Video Mexico
6:20 PM	Closing Ceremony

9:30 AM	Registration
9:45 AM	The rise of digital transit, travel and hospitality media Daniel Gelemovich Director de Mercadotecnia y Digital Volaris Diego López Varela Travel Partners Director Despegar Jorge del Castillo Director Market Management Mexico Cities Expedia Group Plataforma global de viagens online com 10 mi visitantes/dia, 1 bi de buscas/mês e opera marcas como Expedia, Hotels.com, Vrbo, Orbitz e Travelocity. Diana Flores Pure Players Manager - Nutrition Reckitt At Reckitt, we protect, heal and nurture. We are the company behind some of the world's best known and most trusted Health and Hygiene consumer brands.
10:30 AM	In-store retail media: the ultimate touchpoint Pavel Álvarez Pedroza Head of Digital Marketing Grupo Chedraui Raúl Cornejo Díaz Director Transformación Digital E-commerce Elektra Eyely Muñoz Head de El Palacio de Hierro Media Palacio de Hierro José Delgado Director de Ventas para América Latina Broadsign Broadsign is a platform that connects media owners, agencies, and brands in the out-of-home (OOH) advertising space. It helps manage digital signage networks and sell advertising inventory, both statically and digitally, through tools like automated network management, real-time inventory, and flexible scheduling. Broadsign's platform is used in various locations, including airports, shopping malls, and transit systems. Bruno Andrade CEO Pubsa
11:10 AM	Keynote Speaking - DEEP DATA VS BIG DATA: When Data Understands and Anticipates People’s Needs – The New Predictive Marketing Jordi Oliva Managing Director Latino América Epsilon https://www.epsilon.com/latam
11:30 AM	Coffee Break & Networking
12:00 PM	The convergence of social commerce and retail media Melissa González Juárez Head de Delivery McDonald's MX Arcos Dorados Alberto Peña Head of Brand Partnerships - Retail & Ecommerce TikTok TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Rodrigo Martínez E-commerce & Digital Strategy Director Price Shoes Axel Salas García Ecommerce Commercial Manager Decathlon México Rodrigo Martin Ergoyena CEO México ELOGIA Tania López Experta en Social Commerce e Influencer Marketing
12:40 PM	The best of two worlds: CTV meets retail media Matías Carracedo Head of Startegic Partnerships Mexico Amazon Ads Silvia Ramírez Arenas Global Strategy Monetization Head Rappi Superapp de delivery (comida, mercado, farmácia, transporte), com +30 mi usuários, presente em +300 cidades de 9 países e entregas Turbo em até 10 min. Luciana Etcheverry Customer Experience Sr. Manager Mondelēz International Mondelēz International, Inc. is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world. Arturo Soffer CRM & Media Leader KFC Cristian Serrano Chief Digital & Experience Officer Advantage Digital
1:20 PM	The role of programmatic in commerce media Sergio Remolina Puentes Strategic Partnerships Manager de México Groovinads José Manuel Rangel Ad Operations and Marketing Manafer for Retail Media OXXO Guille Mendez Head of CPG - Mexico Uber Advertising Uber advertising allows businesses to reach consumers while they are using the Uber app or riding in an Uber. Uber uses user data to personalize ads. Jonatan Fasano Director de Publicidad Programática Walmart Connect Paulina Olmos Directora de Contenido, Comunidades y Alianzas Estratégicas AMVO
2;00 PM	Lunch & Networking
3:00 PM	Boosting omnichannel reach with DOOH Florencia Arroyo Directora Digital - OMD Mexico OMD Mexico As part of a global OMD network of 8,500+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world Alejandra R. Ouchterlowny Brand and Content Manager - LatAm Uber We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. We are a tech company that connects the physical and digital worlds to help make movement happen at the tap of a button. Because we believe in a world where movement should be accessible. So you can move and earn safely. Alberto Herrera Fierro Digital Sales Marketing Manager BBVA México Pablo David Villalpando Marketing & eCommerce Data Scientist
3:45 PM	Cross-network collaboration: opportunities and challenges Fernanda Roldán Condiments Holistic Media & Commerce Lead Unilever English Unilever is a global consumer goods company operating in over 190 countries, with a portfolio of more than 400 brands in beauty, personal care, home care, and food & beverages. With a commitment to sustainability and innovation, Unilever reaches billions of consumers worldwide, driving responsible growth through purpose-led brands and cutting-edge solutions. Español Unilever es una empresa global de bienes de consumo que opera en más de 190 países, con un portafolio de más de 400 marcas en belleza, cuidado personal, hogar y alimentos & bebidas. Comprometida con la sostenibilidad y la innovación, Unilever llega a miles de millones de consumidores en todo el mundo, impulsando un crecimiento responsable con marcas con propósito y soluciones innovadoras. Santiago Nájera Velasco ECommerce Digital Partners, Director The Coca-Cola Company Juan Carlos Esparza Trujillo Head of Digital Marketing Strategy MX y LATAM Coppel Ana Ramírez Head Of Marketing and Communication Waldo's Dolar Mart de Mexico Enrique Guerrero Girón Director de Desarrollo de Negocios para North LATAM Infracommerce Alejandro Colin Co-Founder The TrueBoost
4:30 PM	Coffee Break & Networking
5:00 PM	Trends to watch in commerce media Sergio Pérez Conde Cofounder y Director Prixz Paola Rodríguez Head of Performance & LATAM Retail Media Ops Publicis Groupe Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, alongside WPP, Interpublic and Omnicom Laura Barrón Performance & Retail Media Manager L'Oréal English: L’Oréal is a global leader in beauty, committed to innovation and sustainability. With a portfolio of over 35 iconic brands, the company offers high-quality cosmetics, skincare, haircare, and fragrance products. Operating in more than 150 countries, L’Oréal combines science and creativity to shape the future of beauty. Español: L’Oréal es líder global en belleza, comprometida con la innovación y la sostenibilidad. Con un portafolio de más de 35 marcas icónicas, ofrece productos de cosmética, cuidado de la piel, cabello y fragancias. Presente en más de 150 países, L’Oréal combina ciencia y creatividad para definir el futuro de la belleza. José Antonio Crespo CEO & Co-Founder Presalud Paulina Ortíz Director Latam Shalion
5:40 PM	The ad buyers’ perspective Natan Deyheralde Country Manager Mexico Bidcom Edgar Andrade Núñez Senior Associate Director Brainlabs Agência de mídia digital data‑driven, presente em Europa, EUA, LATAM e APAC, com +900 funcionários, equipes “superteams” e plataforma própria Cortex, atende clientes como Formula 1 e Estée Lauder. Alfonso Haces Global Director of CSDs Beverages Beliv Company Xiomara Alba E-commerce Manager Mexico Kellanova Ivetth Salcedo LATAM Media and Digital Manager for Henkel Consumer Brands Henkel Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex. Omar Ferreira Conector de Marcas, Ecommerce y Retail Media
6:20 PM	Closing Ceremony

Registration

October 1st, 9:00 AM - 9.30 AM

The future of content distribution: innovation and new opportunities

October 1st, 9:30 AM - 10.10 AM

Artificial intelligence and the future of personalization
Pay TV, OTT, and FAST: strategies to maximize the value of each business model
Integration of OTTs and new digital distributors

Roger Quintin

GM & Director - Dish México

Nayura Rojas Herrera

Especialista en Telcos e Innovación

Abril Frayre

Responsable de Alianzas de Contenido con Empresas de Medios y Deportes, SPLA, YouTube Content Partnerships

Rodrigo Godoi

Director of Sales - Media & Entertainment

Luis Arredondo Hernandez

Head Nuevos Negocios

De Ad Tiers a FAST: el auge de los OTT con soporte publicitario

October 1st, 10:10 AM - 10.50 AM

La competencia por los ingresos publicitarios en streaming
Oportunidades y desafíos en el alcance incremental
UX: logrando el equilibrio adecuado en la carga publicitaria
Innovación en el stack de tecnología publicitaria

Lina Roncancio

Ads Sales Measurement Strategy Director Latin America

Gabriela Gutiérrez Velarde

Directora Ad Sales & Partnerships - The Walt Disney Company México

Joanna Musi

Directora General Digital

Andrea Hernandez Belumat

Senior Director, Ad Sales.

Carmen Larios

Founder

David Posada

Chief Growth Officer Latin America - Brainlabs

Growth strategies with local production: boosting OTT and FAST businesses

October 1st, 10:50 AM - 11.30 AM

Local content as the key to successful programming
How live formats are transforming the industry
Partnerships between platforms and local producers
Premium content

Diego Rivera

Director Senior de Contenido

Mariamar Miranda Estrada

Vice President Content Strategy and Programming

Jhonathan Olivares

Country Manager Mexico

Jesica Stescobich

Directora Global de Distribución de Contenidos y Alianzas Estratégicas

Susan Rivera

TV & OTT Content Acquisition Strategy and Distribution Advisor

Eva Barrera

Directora de Programación & Contenido

Coffee Break & Networking

October 1st, 11:30 AM - 12.00 PM

Initial evaluations and key insights for the FAST business

October 1st, 12:00 PM - 12.45 PM

Monetization models on FAST platforms
Challenges and strategies for FAST channels to grow and become profitable in a
highly competitive and diverse market
Balancing free content and effective monetization through advertising without
sacrificing user experience quality
Personalization and segmentation: leveraging data to deliver more relevant and
personalized ads

Emilio Aliaga

VP - TV Azteca Digital

Néstor Islava

VP Sales Mx - Canela Media

Alberto Ivan Treviño Garza

Director de Distribución y Nuevas Plataformas

David Ríos

Head, Latin America, US Hispanic & Brazil - DailyMotion Americas

Francisco Rivera

Head of Emerging Business & Operations, Latin America

The new quality of TV and streaming experience

October 1st, 12:45 PM - 1.30 PM

The evolution of screen quality and their adoption by users: 4k, 8k, and HDR
technologies
The role of advanced analytics and artificial intelligence in enhancing user
experience quality
Intelligent CDN and cloud infrastructures to optimize streaming performance

Nancy Hernández Vargas

Subdirectora de Broadcast y OTT - Dish México

Ruben Centineo

Director de Tecnologías Visuales

Alfonso Guadalupe Ramírez García

Subdirector de TV y Eventos Especiales

Redefining the Screen: Key insights into the new architecture of audiovisual consumption

October 1st, 1.30 PM - 2.00 PM

The media landscape is shifting at an unprecedented pace. Relevance is no longer defined solely by content, but also by context, access, format, and the technology that enables it.

Juan Pablo Robert, Head of YouTube for Spanish-speaking Latin America, will share a strategic perspective on how the convergence of traditional media and digital platforms is transforming behaviors, expectations, and business models around video. A deep dive into the structural changes shaping the future of streaming, distribution, and content monetization in Latin America.

Juan Pablo Robert

Head of YouTube Hispanoamérica

Lunch & Networking

October 1st, 2:00 PM - 3.00 PM

El roundup de los grandes compradores de publicidad de Mexico

October 1st, 3:00 PM - 3.45 PM

¿Están las marcas planificando los presupuestos de CTV y lineales juntos?
KPIs para encontrar las audiencias adecuadas y monitorear el impacto
Evaluación de alcance y análisis de deduplicación
El aumento de la productividad basada en el rendimiento, creativos personalizados en CTV

Isabel Gutiérrez Ochoa

Data & CRM Director - L'oréal Mexico

Aldo Tabe

Managing Partner Digital PODS and MOTECH Havas Village Mexico

Rafael Martinez Castro

Ad Tech Manager

Lucas Salomon

Performics Director – Publicis Groupe

Berenice Ibarra

Periodista - Insider Latam

El contenido es el rey y la experiencia publicitaria es la reina

October 1st, 3:45 PM - 4.30 PM

Aumentar la atención y la eficiencia con publicidad contextual
El desafío constante de la gestión de frecuencia
Carga publicitaria: priorizando la calidad sobre la cantidad
Optimización de campañas impulsada por IA

Ricardo Perez Baez

Global Marketing Communications Director - Grupo Bimbo

Andrea Rivera

Head of Advertising Sales México

Alejo Fiszbajn

Head of Digital Media

Jimmy Martinez

Chief Strategy Officer

Omar Carrión

Sr. Integrated Marketing & Omnichannel Director Latin America

Ale Castillo

Directora de Relaciones Públicas y PR

Coffee Break & Networking

October 1st, 4:30 PM - 5.00 PM

Publicidad Addressable en CTV: De la Segmentación Masiva a la Precisión Data-Driven

October 1st, 5:00 PM - 5.40 PM

Transformación del modelo tradicional hacia un entorno 100% addressable
Targeting de Audiencias: Más Precisión con Data y AI
¿Cómo integrar el inventario de canales FAST dentro de un plan de medios addressable?
Implementación de tecnologías de clean rooms y soluciones para el cumplimiento normativo

Eduardo Peniche

Ad Sales & Marketing Director - Dish México

Hector Pita Bermúdez

Director de Producto Addressable TV - Totalplay

Fabián Menéndez

Country Manager de México

Michel Evans

Head of CTV Engagement and Content, Spanish Speaking

Elena García Cano

Consultora en Comunicación, RRPP y Contenidos

José Martinez

Head of Digital

Innovation, monetization, and new frontiers in sports streaming

October 1st, 5:40 PM - 6.20 PM

Monetization and new platforms: from FAST to SVOD, the path to the future
Live streaming and beyond: VOD, highlights, and the power of social networks
Future challenges: TV rights, piracy, and new ways of storytelling

Andrea Perez Garcia-Escudero

EVP Latam

Luis Rodrigo Gómez

Production & News Executive Director

Rodolfo Ramírez

Director General de Deportes

Liliana Castillo

Associate VP- Head of Global Media Distribution - NBA Latin America

Ignacio Estanga

VP de Partnerships para LATAM & Iberia

Tomás Tejero

Head of Prime Video Mexico - Country Manager

Closing Ceremony

October 1st, 6:20 PM - 6.30 PM

Registration

October 1st, 9:30 AM - 9.45 AM

The rise of digital transit, travel and hospitality media

October 1st, 9:45 AM - 10.30 AM

Connecting brands with engaged audiences on the move
Loyalty programs, first-party data and deep personalization
Upper & lower funnel impact measurement

Daniel Gelemovich

Director de Mercadotecnia y Digital

Diego López Varela

Travel Partners Director

Jorge del Castillo

Director Market Management Mexico Cities

Diana Flores

Pure Players Manager - Nutrition

In-store retail media: the ultimate touchpoint

October 1st, 10:30 AM - 11.10 AM

The physical store as a smart hub: from ecommerce to the omnichannel experience
Contextual advertising on digital screens, powered by AI and real-time data
Integration of mobile media channels and purchase recommendation algorithms
AI-powered Smart shelves, real-time inventory connection, and dynamic price adjustment

Pavel Álvarez Pedroza

Head of Digital Marketing

Raúl Cornejo Díaz

Director Transformación Digital E-commerce

Eyely Muñoz

Head de El Palacio de Hierro Media

José Delgado

Director de Ventas para América Latina

Bruno Andrade

CEO

Keynote Speaking - DEEP DATA VS BIG DATA: When Data Understands and Anticipates People’s Needs – The New Predictive Marketing

October 1st, 11:10 AM - 11.30 AM

A talk on how Deep Data is transforming the way brands connect with people: moving from advertising noise to meaningful conversations, where data doesn’t invade but understands, enabling us to anticipate needs and evolve from precision to prediction.

Jordi Oliva

Managing Director Latino América