Agenda

Seho Lee is the President of Advertising at Telly TV, the groundbreaking company behind the world’s first free, dual-screen TV supported entirely by advertising.

Maureen has worked in the Media business for 25+ years as a leader in Strategic Investment guiding both clients and agency teams to driving maximum value in the marketplace.  She has also focused on building relationships with the media partners to better facilitate the negotiations and client’s executions in market.

Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of IPG’s General Motors MediaWorks buying unit and was quickly promoted to a Buyer overseeing GM’s $300MM+ Sports investments.  Maureen then went to work on the sales side at Discovery Communications as a Sales Planner.  Maureen crafted sales plans and marketing ideas for such clients as Procter & Gamble, Warner Brothers, Universal Studios, Exxon Mobil and M&M Mars.

After Discovery, Maureen went to back to the agency side working at Universal McCann for four years on the Coca-Cola account.  While working on Coca-Cola Maureen ran their high-profile Olympics sponsorship which was more than $100MM in addition to managing their juices and water brands.  Maureen joined Optimedia, NY in April 2004 as a VP, Associate Director in charge of buying for T-Mobile, BMW, ServiceMaster among other brands.  In March of 2010 Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients including Pizza Hut, Bridgestone Tires and Liberty Mutual representing billings more than $400MM.

Maureen joined Initiative in February of 2016 as the Chief Partnerships Officer overseeing all investments across the portfolio of clients including Amazon/Amazon Prime Video, T-Mobile, Liberty Mutual, Merck, Gilead, and Lego to name a few.  Maureen currently serves as the Chief Investment Officer at IPG Mediabrands working closely with the agency teams to develop strategic partnerships in the marketplace that yield both efficiencies and impact for clients.

Maureen graduated from Fordham University with a BA in Communications.  As an active member of the media industry Maureen is on the 4 As National Broadcast Committee, IAB Video Board, VOX Media Council and the Sandy Hook Promise Media Advisory Board.In 2010, Maureen was named as one of Broadcasting and Cable’s Next Wave of Leaders.  Maureen was also named one of the 2013 Working Mothers of the Year as selected by She Runs It and in 2013 AdWeek highlighted Maureen as a Media All Star.  Maureen was recently honored by She Runs It for the Changing the Game awards which highlighted her advancements when it comes to more inclusive buying practices.

Evan Giamanco is Senior Vice President, Ad Product & Revenue Strategy at Warner Bros. Discovery. In this role, Giamanco is responsible for the development and execution of Warner Bros. Discovery’s advertising strategy and ad product development efforts. He leads the expansion of Shop with Max, Moments, the ad product suite and sales development. Based in New York, he reports to Ryan Gould, President of U.S. Advertising Sales, Go To Market.

Giamanco plays a key role in creating a holistic sales approach across Warner Bros. Discovery’s business, which includes its entertainment, news and family verticals, focusing on its on and off-platform monetization efforts and go-to-market strategies. 

Before taking on his current role, Giamanco served as senior vice president of sales strategy and operations, where he led sales strategy and ad product development across CNN Digital.

Giamanco was previously vice president of business operations at SimpleReach, a company that specializes in providing content creators with measurement and optimization capabilities across digital and social channels. There, he built an operations team from the ground up, while leading campaign management and marketing across the company. Prior to SimpleReach, Giamanco was vice president of Business Insider Studios & ad strategy at Business Insider, and spent over nine years of his career at People.com, where he established his digital background.

Giamanco has a Bachelor of Business Administration in marketing and e-commerce from Fordham University, as well as a Master of Business Administration in marketing and e-commerce from St. John’s University.

Nick Buzzell is one of modern-day media’s most-respected entrepreneurs and media executives. Blending entertaining storytelling with advanced technology and commerce, he founded and currently pioneers two of the world’s most valued streaming channels, Spirits Network and Golf Nation, to extraordinary heights.

Spirits Network launched in 2019 as the world’s first shoppable video platform. Known as “Netflix Meets QVC” for premium spirits enthusiasts, viewers of entertaining, commercial-free original shows featuring experts and celebrities, instantly purchase items via the on-screen ‘buy bar’, with home delivery to 48 states and the UK, while never leaving the streaming video experience.

Debuted in late 2022, Golf Nation follows a similar easy to use on-screen shopping format within premium original programming, leveraging the $84B annual golf economy. As a hub for all things golf-lifestyle entertainment programming, it is redefining how products are bought and sold to the coveted golf demographic.

Massive distribution for both networks includes Apple & Android mobile apps, Apple TV, Vizio, Android TV, Fire TV, and Roku, and content is available on tens of millions connected (smart) TVs. The biggest brands in spirits, golf, and luxury non-endemics continuously realize significant ROI from video commerce sponsorships.

Buzzell amassed remarkable investor and advisor backing, including Mark Bezos (High Post Capital), David Nichols (former President of K-Swiss), Mindy Grossman (former CEO of Home Shopping Network and Weight Watchers International) John Esposito (Chairman of Whistle Pig and former CEO of Bacardi North America), Suzy Whaley (former President of the PGA of America), Dee Robinson (Trustee of PGA Reach) and Rich Katz (Founder of Golf-Marketer Buffalo Agency and longtime executive of Billy Casper Golf).

Spirits Network and Golf Nation are powered by the proprietary NBTV Channels video commerce platform with programming produced by NBTV Studios, the production company which Buzzell founded in 2008 as a producer of award-winning films, TV shows, branded entertainment series, and commercials for Fortune 500 brands, media companies and celebrities.

Previously, Buzzell rose the ranks from MTV to “The David Letterman Show” and Executive Producer of the hit “Watch What Happens Live with Andy Cohen” on Bravo. He was part of the original team that became Hulu all while leading digital production at NBC Universal Digital Studios, before heading up Big Fuel, the first pure-play social agency that created branded video campaigns for GM, Neutrogena, McDonalds, AOL, Fox, and other goliaths.

Buzzell has been a featured speaker at SXSW, NATPE, Ad Week, Internet Week, Universities, and various film and TV festivals.

He holds a degree in communications, with honors, from Pace University. After 20 years in New York City, he recently relocated two hours north to Rhinebeck, NY with his wife Eirene, a Rhinebeck native, their two daughters, and English bulldog Bruno.

Brad Quinn is the SVP of Enterprise Partnerships at KERV.ai, spearheading collaboration across Publishers, Platforms and Retail Media Networks. Focusing on KERV’s patented metadata, he establishes and leads relationships with content providers and platforms to bring contextual targeting, brand safety and interactivity to life. He works with both US-based and Global partners.

Prior to joining KERV, Brad began his career at Publicis as a Buyer and Planner before moving to Paramount and then Warner Bros. Discovery in Sales & Business Development roles.

Adriana Waterston is Executive Vice President of Insights and Strategy for Horowitz Research, which in 2023 became a division of M/A/R/C Research. Adriana has overseen Horowitz’s multicultural practice for over 20 years, providing research and insights to inform their clients’ programming, distribution, marketing, advertising, branding, and positioning strategies to reach and resonate with America’s Hispanic/Latinx, Black, Asian, Gen Z, LGBTQIA+, and international audiences, among other diverse segments. Her work has spanned the United States as well as the Caribbean, LATAM, and Europe. She has served clients in multiple industries, including media and entertainment, telecom and technology, travel and hospitality, beauty and personal care, CPG, retail, toys, education, and not-for-profit.

Adriana is a pioneer in the multicultural space for the cable industry. Over the years, she has spoken at countless conferences both within and outside of the cable industry, including the Hispanic TV Conference, the NAMIC Conference, the Stream TV Show, the Media Insights and Engagement Conference, CTAM Think, ARF’s AUDIENCExSCIENCE, Quirk’s, the Corporate Researchers’ Conference, and more. For 17 years, Adriana ran Horowitz’s Cultural Insights Forum, the first-ever cable industry event focused on research and strategy to reach diverse audiences. She is frequently quoted in the press as an industry expert and has also received many industry accolades. Adriana is among the honorees for a 2024 Wonder Woman NYC Award for outstanding women in the media and entertainment industry. She was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine, has won two CTAM TAMIs, received the Agency Executive Award for Research & Measurement for multicultural marketing, and in 2023, Horowitz was honored with the Rafael Eli Award for Corporate Pioneer in Hispanic TV at the Hispanic TV summit, thanks to Adriana’s dedication to the industry.

Amy McDevitt is Sports Brand Partnership Lead at Amazon Ads, focused on delivering contextually relevant creative executions, features, custom ideas and turnkey opportunities for partners and their brands to leverage all the assets within Amazon's ecosystem.

Known for her creative storytelling and ability to rally people around ideas that amplify brand objectives and drive revenue, McDevitt holds over two decades of experience in sports and media marketing.

McDevitt most recently served as Senior Vice President, Marketing & Digital at Marquee Sports Network, the television home of the Chicago Cubs, where she led the marketing efforts and digital product creation for the network’s launch in February 2020.

Previously, McDevitt was Vice President of Content Partnerships at WarnerMedia, where she was tasked with positioning national media properties such as Adult Swim, truTV, and Cartoon Network in the marketplace, and developing curated, solution-based brand partnerships. 

Prior to that, McDevitt spent more than 13 years at The Walt Disney Company, ending as Senior Director at ESPN CreativeWorks, ESPN’s in-house strategic marketing and creative agency. During her tenure, she was also tapped to lead ESPN International’s Marketing Solutions and espnW sales marketing teams. Earlier, she was Director of Integrated Marketing and Promotions at ABC Television Network.

McDevitt started her career with Major League Baseball, where she was Director of Promotions & Entertainment for The Cincinnati Reds. She received a bachelor’s degree from Indiana University Bloomington, and is currently based in New York City with her husband, two children, and their golden retriever.

Doug Brodman is the Senior Director of Advertising Sales for the U.S. and Canada at Netflix, supporting Netflix’s ad-supported offering. Doug leads the team responsible for launching and driving advertising sales revenue with the world's largest media agencies, holding companies, and their clients. Brodman is a 19-year media industry veteran. Prior to Netflix, Doug led X’s (previously Twitter) North America Agency Partnerships team and has held previous positions in sales and marketing leadership roles with Google and NBCUniversal.

Matt Felder is vice president, ad sales at Fubo, the live TV streaming platform whose global mission is to aggregate the best in TV, including premium sports, news, and entertainment content, through a single app.

As VP of ad sales, Felder leads a team of sales professionals to bring brands’ campaigns to life across Fubo’s premium CTV platform. Prior to Fubo, he spent over 18 years at Scripps/Discovery/Warner Bros Discovery where he sold advertising and marketing partnerships across linear cable networks including Food Network and HGTV, as well as digital and streaming properties. 

Matt grew up in Los Angeles, CA and graduated from Emory University in Atlanta, GA. He now resides in Westchester County with his wife Sara and three kids: Lillie (14), Sophie (12) and Robbie (7).

Jean Macher is Senior Director, Global SaaS Solutions at Harmonic, where he drives the marketing efforts for the company’s SaaS portfolio. Macher brings to Harmonic a wealth of expertise in cloud video and U.S. TV ecosystems, stemming from more than 20 years of experience in solutions and product management, working closely with media companies on the latest streaming innovations. Macher holds a Master of Science in Electrical Engineering from the Institut Supérieur d'Électronique in Paris.

As Executive Director of Investment, Denise consistently strives to futureproof the investment capability for Mindshare. This includes leading a highly skilled and passionate investment community focused on delivering the best value and investment opportunities for clients, and working with the marketing industry to push forward solutions around better audience targeting and measurement. In addition to her savvy negotiating experience, her expertise includes product and content integration deals with major television properties and multi-year cinema contracts and partnerships with major sports entities.

With 30 years of experience in the industry across a broad spectrum of clients, she has been a part of numerous significant brand launches and large-scale strategies to create Good Growth for clients—growth that is enduring and sustainable for the long-term. She and her team use marketing to change the world by connecting brand purpose with business goals through the intentional use of media.

Matthew Van Houten is Senior Vice President of Product and Partnerships at DIRECTV Advertising. Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment and Media sectors at powerful brands (ViacomCBS, WarnerMedia), scaled distributors (AT&T, DIRECTV, Xandr), and respected universities (CUNY Baruch College, NYU). Matt has led the growth of multi-billion dollar domestic and international businesses across traditional and emerging media.

As a thought leader, Matt holds several patents and is a two-time EMMY® award winner for his work in advanced advertising. He has consistently built high performing product, strategy, & business development teams, has established strategic partnerships in changing media landscapes, has led investment M&A and developed new lines of business, and has enabled revenue growth across national, addressable, local and programmatic ad sales channels. 

For the past 13 years, Matt has shared his expertise and his perspective in the classroom: he serves as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment and technology course in the school’s Department of Marketing and International Business.Matt earned his bachelor’s degree in political science and graduated magna cum laude from the University of San Diego, and earned a Master of Business Administration from CUNY Baruch College. He is also a former collegiate athlete and WCLL national champion in lacrosse. He currently lives in Manhasset, New York with his wife and three sons.

A 20+ year veteran of the media industry, Marcy is a seasoned strategist who has overseen investment for numerous global brands including American Express, Coca-Cola and P&G. As UM's US Chief Investment Officer, she ensures that the agency’s investment approach delivers optimal results for clients across all channels, enabling growth, now and in the future.

Brian Schepis is Senior Vice President of Yield Management at Fox Corporation.

Jeffrey Mayer is the Chief Product Officer and Managing Director, US at DanAds, where he leads U.S. operations and drives the strategic vision of the company’s Core self-serve advertising platform. With a strong background in advertising technology, he has held key leadership roles at SoundCloud, TSM, iMedia Digital Services, Shazam, and WhitePages.com, focusing on programmatic strategy, partnerships, and innovation. Jeffrey was recognized by AdMonsters with the PowerList honor in 2018 and a Digital Media Leadership Award in 2016.

Matty Beckerman is a seasoned entrepreneur with a proven track record of creating and scaling high-value companies across various industries, including film, entertainment, technology, and healthcare. As the Founder and CEO of IRCODE, he has introduced a pioneering technology that redefines the interaction between the physical and digital worlds, showcasing his innovative spirit and strategic business acumen.

Matty’s entrepreneurial journey began at Tulane University, where he founded Now Or Never Records, Inc. from his dorm room. Under his leadership, the label secured major distribution deals and represented over 25 acts with global touring footprints, leading to a successful exit. He then founded Natural Selection, a Los Angeles-based motion picture fund, which he scaled into a multi-billion-dollar private equity group, financing numerous high-profile projects in Hollywood. In 2009, he launched Beckerman Investment Group, a family office focused on diverse investments, including early-stage tech startups and real estate, further demonstrating his ability to capitalize on lucrative opportunities across sectors.

Matty's expertise also extends internationally; he was instrumental in establishing Nebras Films, the first movie studio in Saudi Arabia. His diverse portfolio, which includes adapting a healthcare company during the COVID-19 pandemic to meet urgent public health needs, highlights his adaptability and commitment to addressing global challenges. Matty’s career is marked by a unique blend of creative entrepreneurship, strategic vision, and operational excellence, consistently driving value and innovation in every venture he undertakes.

Andrew Frost is Sr. Director of Strategy, Insights, Partnerships & Operations at Walgreens Advertising Group.

Lindsay and her team help media and performance companies build and drive outcomes-based CTV business strategies for both the buy-and-sell-side. She leads partnerships with Walmart Connect, Kroger Precision Marketing, Best Buy Ads, Instacart, Unity Gaming, and more. Her partnerships focus on driving true full-funnel insights that showcase the power of Roku. 

Prior to Roku, Lindsay was Director, Offsite - Product Strategy and Innovation at Kroger Precision Marketing (KPM). During her three years at KPM, she was responsible for KPM’s off-property retail media Business and Product strategy, inclusive of partnerships with Roku, Pinterest, Facebook, Pandora and Influencer, and overseeing the KPM Media Planning and Activation teams. Prior to her retail media strategy role, Lindsay was Sr. Director of Programmatic and Digital Media at Empower Media.

Zach Weinberg is SVP, Commerce, at Zenith where he oversees the commerce practice across multiple client teams spanning beauty, telecommunications, food nutrition, consumables, and lawncare. 

With over 18 years of experience, his unique commerce media perspective is built on practical commercial realities having owned a P&L on the brand side, familiarity with in-store support and trade negotiations, and expansive knowledge in a dynamically changing retail media landscape. 

He is actively involved in customer negotiations in support of client business objectives, focused on driving growth for clients across eRetail and marketplaces, DTC, and social and emerging shopping channels, and is highly committed to strengthening brand performance in upper funnel media capabilities across retail media networks.

Prior to joining Zenith, Zach held roles at IPG’s Kinesso and Reprise Digital, where he oversaw Commerce Solutions, Performance Solutions and Retail Media. Before this, he held roles across commerce at Gartner, RB, and more.He is based in Englewood, NJ where he enjoys spending time with his wife, son, and twin daughters. He graduated with a B.S. in Marketing from Yeshiva University and holds an M.B.A in Marketing from NYU.

Erin Firneno, SVP of Business Intelligence, joined Advertiser Perceptions in 2014 bringing 20+ years media research expertise. Erin has extensive experience conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms. A published thought leader, Erin advises leading media companies on important marketing trends and industry dynamics. Erin has deep expertise in market research and has led the research work at advertising sales organizations, including The New York Times. At Advertiser Perceptions, Erin is focused on working with clients such as Tubi, The Walt Disney Company, NBCUniversal, Hulu, Roku, Netflix and Snapchat.

Darren Olive is the president of streaming and digital sales for Allen Media Group.  In his role, Olive leads all direct sales for its O&O streaming and digital properties, including Local Now, the Weather Channel App and TheGrio.com.   

Prior to joining AMG, Olive led all sales and branded entertainment for Crackle Connex and its O&O streaming properties, including Crackle, Redbox and Chicken Soup For The Soul, as well as a portfolio of premium streaming brands.  Olive also led sales for the Redbox Digital Out of Home network, which contained a network of over 32,000 kiosks at the point of sale.

He has over 25 years of advertising experience and was formerly Vice President of National Video Sales for Sony Crackle, Sony’s PlayStation Vue, and anime service FUNimation. He was also the National VP of Digital and Video Advertising Sales for OWN: The Oprah Winfrey Network, and served in various sales leadership roles at Discovery Networks, Electronic Arts, and Universal Music Group.

While carrying the “ethos” of a Marketing Technologist, as the Managing Director, Digital Innovation at Walton Isaacson Albert Thompson has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models.  Over that past 20+ years his cross-cultural communications experience ranges from African American, Hispanic, LGBTQ, AAPI, Arab American, South Asian, Boomers, Millennials, Urban, GM to International. 

His work involves Digital Marketing for Lexus, Home Depot, Morgan Stanley, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Toyota, Colgate, HSBC, Time Warner Cable, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts. 

Beyond the agency realm, Albert serves as a Advisor to early stages companies on a series of topics related to Market Positioning, Go-to Market Strategy, Brand Identity, Consumer Psychology, and Growth Marketing.  As a member of the advisory board to enterprises such as Cache.ai, SCOUT.io, BrandMentality.ai, Sosani, Retailwire, MyBalbo, Nebula9, and Adskate he serves as a Marketing Technologist to help organizations visualize and "operationalize" the use of their offering.Albert has participated in numerous speaking engagements for the 4A’s, AdAge, the ANA, Meltwater, MediaPost, Digiday, ThinkLA, PUBMATIC, TVOT, CYNOPSIS, Admonsters, AdExchanger, Adweek, and VAB.  This type of industry prowess resulted in him being named one of ADWEEK’s 2022 Media Allstars.  Albert is also the host of The Transient Identiti podcast which chronicles the Voice of the Consumer.  Albert’s greatest accomplishment is marrying his college sweat-heart and being the father of twin girls.  He holds an MBA from Florida A&M University.

Sinclair Broadcast Group media industry veteran Brian Hunt is Corporate Vice President and Head of CTV, Programmatic and National Advertising Sales. He is responsible for the monetization of multiple premium Connected TV and over-the-top digital video services. These services include the launch of the fastest growing digital product in Sinclair’s history – AMP CTV, a data driven ad platform. 

His responsibilities also include Sinclair’s rapidly growing local broadcast digital programmatic inventory and national FAST Channel platforms for local news featuring over 25 local FAST channels. In addition, the rapidly expanded CTV streaming offerings of The Tennis Channel.

Hunt is an industry thought leader and contributor on numerous industry panels and advisory boards. Prior to Sinclair, Hunt was Corporate Vice President of TEGNA’s Premion OTT Division as its first employee.  During Hunt’s tenure at Premion, he oversaw Sales, Publisher Relationships, Contracts, Operations and Strategy.

Prior to TEGNA, Hunt held a variety of leadership positions in the industry.  He was the Senior Vice President of Viamedia , a cable ad sales representation firm where he established and renewed key partnerships including: Centurylink, Google Fiber, Verizon Fios, Time Warner and others. Hunt spent the majority of his career, 17 years, at NBCUniversal as Senior Vice President of Affiliate Sales & Marketing in the Cable Distribution Group and other key NBCU positions.

Hunt has a BS in Finance from Southern Illinois University, M.B.A. from Fontbonne College in St. Louis, MO and an Executive Management Degree from Harvard Business School. He lives in the New York City Suburbs with his wife and three children.

Erin Firneno, SVP of Business Intelligence, joined Advertiser Perceptions in 2014 bringing 20+ years media research expertise. Erin has extensive experience conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms. A published thought leader, Erin advises leading media companies on important marketing trends and industry dynamics. Erin has deep expertise in market research and has led the research work at advertising sales organizations, including The New York Times. At Advertiser Perceptions, Erin is focused on working with clients such as Tubi, The Walt Disney Company, NBCUniversal, Hulu, Roku, Netflix and Snapchat.

Ann Piper joined Spotify in July 2017. She currently holds the position of Head of Sales, North America, after leading the US Vertical team for the last four years.

Prior to joining the global audio streaming platform, Ann spent six years at AOL, where she ran the Retail/CPG team for the West. She has extensive experience in the media industry, with roles at CBS MarketWatch, Red Herring and Hearst Magazines.

Ann holds a bachelor’s degree in Business Management from Loyola Marymount University. She enjoys traveling, trying new restaurants, hiking and spending time with her family and friends.

Lizzie Collins is Senior Vice President, B2B Marketing and Ad Innovation at SiriusXM Media, the advertising division of SiriusXM and the gateway for marketers to the largest digital audio advertising ecosystem in North America. There, she oversees B2B marketing, ad product marketing, creative agency Studio Resonate, and research and analytics divisions. Hired as Pandora’s first salesperson in 2006, Lizzie is a passionate storyteller with 15+ years of experience at the forefront of audio innovation. Under Lizzie’s leadership, SiriusXM Media supports the monetization of the most dynamic, cross-platform addressable audio offering for advertisers nationally, reaching over 160 million monthly listeners across streaming, satellite and podcasting. An Advertising Hall of Achievement inductee, Lizzie lives in Los Angeles with her family.

Kevin Greenwald is Senior Vice President and Head of Advertising & Audience Products at Audacy.

As the Chief Investment and Activation Officer for dentsu’s media service line, Cara brings together the teams behind all media channels including video, radio, OOH, print, digital and programmatic, paid social, search, and retail media. She also oversees disciplines across brand assurance, economic empowerment, productivity, sports, research and insights, and business transformation and strategy. 

Cara has been with dentsu since 2010 and most recently served as Chief Investment Officer where she managed $22B in annual investments for all dentsu’s media clients in the US market, overseeing all US investment activities including publisher direct media, biddable media, research, economic empowerment, productivity and strategic partnerships. She was tasked with maximizing efficiencies for her clients by leveraging the collective buying power of dentsu and delivering innovative solutions that address the changes in the media landscape. 

Her media career spans 25+ years, with five years of DTC experience between two of the biggest Pharmaceutical Companies (Pfizer and Glaxo SmithKline). Cara also has a strong background in packaged goods and retail, working on the SC Johnson and Sears business for over nine years, as well as a handful of travel accounts. Her past agency experience includes MediaEdge, TN, Initiative, and MPG. 

Cara was named as Cynopsis’ Top Women in Media in 2020 as an Industry Leader. She was also honored as a She Runs It Working Mother of the Year in 2020. Cara’s expertise is constantly tapped by industry reporters and has been featured in Adweek, Digiday, and MediaPost, to name a few. Cara will also serve as a charter member on the newly formed OAAA Agency Council.  

Cara serves on the Executive Board for The Valerie Fund and currently runs sales and promotion for Careoke for the Kids, an industry event in its 19th year. She was honored at The Valerie Fund Thanksgiving Gala in 2019 for her tremendous contributions to the cause. In November 2019, Cara was also an honoree at Coaches vs Cancer in 2011, a She Runs it Mother of the Year, Partnership with Children Gala honoree in June 2022, Campaign US Inspiring Women and Women in Media and Marketing honoree in 2023, and Young Audiences of New York honoree in March 2024.  Cara was recognized at her previous agency with a 5th dot award. She is an 18-year breast cancer survivor and has started a non-profit, Media Ladies Conquering Cancer.  She enjoys the beach, crafting, playing games, reading, sewing, traveling and most importantly being with her family.

Terri Gunnell is a media technology executive with more than 25 years of experience driving revenue growth through innovative solutions and strategic leadership across the media and advertising landscape. Throughout her career spanning Turner Broadcasting, WarnerMedia and Audacy, she has successfully led complex digital business transformation initiatives by developing scalable, innovative ad technology and unified data platforms while building and mentoring high-performing teams. She has extensive experience streamlining revenue operations workflows and developing strategic vendor partnerships to facilitate programmatic advertising, identity solutions and cross-platform data integration in support of AI initiatives.

Terri is a recognized industry leader, receiving the Broadcasting & Cable Technology Leadership Award and leading a Technical Emmy Award-winning team for data-driven systems innovation.

Khara Bozler Hutchinson is a seasoned digital marketing and media executive with over 15 years of experience driving innovation and growth across programmatic, retail media and eCommerce platforms. Currently the Head of Digital Activation at Bayer Consumer Health, she leads a portfolio-wide transformation in digital media strategy, ad tech, and personalized activation. Her expertise spans full-funnel media planning, advanced analytics integration and in-house team development.

Katie brings over 20 years of experience in media and marketing to her role at DICK’S Sporting Goods, where she heads the internal media team supporting all brands under the DICK’S Sporting Goods umbrella, including corporate, Golf Galaxy, and Vertical Brands. In this position, Katie is accountable for developing, executing, optimizing and measuring media strategies to drive profitability across all media channels. This includes key responsibilities such as investment strategies, building key partnerships with publishers and platforms, and utilizing data and tech to maximize ROI on media spend.

Before joining DICK’S Sporting Goods, Katie spent 18 years at PepsiCo, leading the internal media team for the North American Beverage Marketing Department. As Head of Media, she managed the omnichannel media strategy for various PepsiCo portfolios, including CSDs, Water+, Lipton, Energy, Starbucks, and Innovation. Her responsibilities encompassed strategy development, publisher/platform partnerships, plan execution, investment, and measurement.

Known for challenging the status quo, Katie has driven content and technology innovation, developing creative and immersive media marketing programs grounded in data and ROI. She was instrumental in securing multi-million-dollar investments, including annual Upfront deals and NA Digital partnerships.

Earlier in her career, Katie worked with Initiative, MPG, MediaEdge and MediaVest, gaining valuable experience in planning, buying, insights and branded entertainment for major clients like Intel, MCI WorldCom, Accenture, Xerox, Procter & Gamble and Hardee’s.

Katie’s career is marked by her commitment to excellence and innovation in media strategy, leveraging her extensive experience to drive impactful results for leading brands.

Ed Muller is the Head of Global Media at Duracell.

Chris Padilla leads subscriber acquisition and growth for the leading streaming TV service Philo.

Jeanniey Walden has decades of experience building and transforming brands, creating customer connections and driving significant business growth using a proprietary approach she calls “AIR(™).” AIR stands for Authenticity, Inspiration and Relatability. On her TV show she engages celebrities, C- Suite and entrepreneurial guests utilizing this approach and discusses key topics that enable viewers to be inspired and find the mentorship and solutions they need to succeed.

Jeanniey Walden’s leadership and industry contributions can be seen throughout her career. Most recently, she led the brand transformation in the retail pharmacy industry that supported the Rite Aid emergence from bankruptcy. Early on, she pioneered the creation of the first wearable tech jewelry line for teens at Ringblingz, launched the first digital publishing newstands for the Apple, Google, and Samsung platforms at Zinio, established the first industry trade organization for email marketing called the Email Experience Council (EEC) which is now currently run by the Association of National Advertisers (ANA), and created the first email marketing division of an ad agency at Grey Direct.

Throughout her career, Walden has received numerous accolades, including being named “Women Leader of the Year” by the Internet Marketing Association and being featured at the World Economic Forum in Davos in 2018. Jeanniey was also recognized as one of the Top 100 Women in Brand Marketing in 2024 by Brand Innovators. She was also chosen to receive the Empowered Woman of the Year Award for 2023 by the International Association of Top Professionals (IAOTP).Jeanniey was also recognized as one of the Top 100 Women in Brand Marketing in 2024 by Brand Innovators. She was also chosen to receive the Empowered Woman of the Year Award for 2023 by the International Association of Top Professionals (IAOTP).