Agenda
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Nextv Series South America
June 5, 2025
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CTV Ad Days South America
June 5, 2025
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Commerce Media Days South America
June 5, 2025
| 8.00 AM |
Registration & Welcome Coffee |
| 8.50 AM |
Trends, Opportunities, and Challenges of the Streaming and Advertising Ecosystem |
| 9.00 AM |
The future of content distribution: innovation and new opportunities |
| 10.20 AM |
Live streaming channels, the new FTA? |
| 11:00 AM |
Coffee Break & Networking |
| 11:30 PM |
The new era of entertainment: trends and audience segmentation in the world of streaming and TV |
| 12:10 PM |
The most successful strategies of new TV and OTT apps |
| 12:55 PM |
Initial evaluations and key insights for the FAST business |
| 1:30 PM |
Lunch & Networking |
| 2:30 PM |
Growth strategies with local content: boosting OTT and FAST businesses |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
The new quality of TV and streaming experience |
| 6.20 PM |
Innovation, monetization, and new frontiers in sports streaming |
| 5:45 PM |
Conference Closing |
| 8:15 AM |
Registration & Welcome Coffee |
| 9.40 AM |
From ad tiers to FAST: the rise of ad-supported OTT |
| 11:00 AM |
Coffee Break & Networking |
| 1:30 PM |
Lunch & Networking |
| 3:10 PM |
Content is King, Ad Experience is Queen |
| 3:50 PM |
The big southamerican ad buyers roundup |
| 4.30 PM |
Coffee Break & Networking |
| 5.40 PM |
From Hyper-Targeting to Real Impact |
| 6.20 PM |
Conference Closing |
| 9:30 AM |
Registration & Welcome Coffee |
| 10:00 AM |
The rise of digital transit, travel and hospitality media |
| 10:45 AM |
In-store retail media: the ultimate touchpoint |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
The convergence of social commerce and retail media |
| 12:45 PM |
The role of programmatic in commerce media |
| 1:30 PM |
Lunch & Networking |
| 2:30 PM |
DOOH and Shoppable Media in the New Omnichannel Era |
| 3:10 PM |
Cross-network collaboration: opportunities and challenges |
| 3.50 PM |
The best of two worlds: CTV meets retail media |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
Trends to watch in commerce media |
| 5:40 PM |
The ad buyers’ perspective |
| 6:20 PM |
Conference Closing |
Registration & Welcome Coffee
June 5, 2025, 8.00 AM - 8.50 AM
Trends, Opportunities, and Challenges of the Streaming and Advertising Ecosystem
June 5, 2025, 8.50 AM - 9.00 AM
The future of content distribution: innovation and new opportunities
June 5, 2025, 9.00 AM - 10.20 AM
- Artificial intelligence and the future of personalization
- Pay TV, OTT, and FAST: strategies to maximize the value of each business model
- Integration of OTTs and new digital distributors
Jefe Plataforma Streaming e Insercion Publicitaria - Gerencia de Contenidos y Publicidad - Claro VTR
Senior Advisor in digital transformation, marketing and growth initiatives | Member of WCD Argentina
Live streaming channels, the new FTA?
June 5, 2025, 10.20 AM - 11:00 AM
- Streaming Channel Revenue Models
- Advantages of Alternative Video Platforms
- The Role of Influencers and Audience Strategies
- The Value of Live and Image
Coffee Break & Networking
June 5, 2025, 11:00 AM - 11:30 PM
The new era of entertainment: trends and audience segmentation in the world of streaming and TV
June 5, 2025, 11:30 PM - 12:10 PM
- The new consumption habits brought by Generation Z: what do new TV and
streaming audiences want? - TV, smartphones, and social networks: where is entertainment being sought?
- How new audience segmentation works and what they expect
The most successful strategies of new TV and OTT apps
June 5, 2025, 12:10 PM - 12:55 PM
- The race to adapt to tvOS and mobile device
- New pay TV models on Android
- Performance, personalization, loyalty, and reliability
Initial evaluations and key insights for the FAST business
June 5, 2025, 12:55 PM - 1:30 PM
- Monetization models on FAST platforms
- Challenges and strategies for FAST channels to grow and become profitable in a
highly competitive and diverse market - Balancing free content and effective monetization through advertising without
sacrificing user experience quality
Personalization and segmentation: leveraging data to deliver more relevant and
personalized ads
Lunch & Networking
June 5, 2025, 1:30 PM - 2:30 PM
Growth strategies with local content: boosting OTT and FAST businesses
June 5, 2025, 2:30 PM - 4:30 PM
- Local content as the key to successful content
- How live formats are transforming the industry
- Partnerships between local platforms and production companies
- Premium content
Senior Content & Programming Director for History and History 2 - A+E Networks Latin America
Coffee Break & Networking
June 5, 2025, 4:30 PM - 5:00 PM
The new quality of TV and streaming experience
June 5, 2025, 5:00 PM - 6.20 PM
- The evolution of screen quality and their adoption by users: 4k, 8k, and HDR
technologies - The role of advanced analytics and artificial intelligence in enhancing user
experience quality - Intelligent CDN and cloud infrastructures to optimize streaming performance
Innovation, monetization, and new frontiers in sports streaming
June 5, 2025, 6.20 PM - 5:45 PM
- Monetization and new platforms: from FAST to SVOD, the path to the future
- Live streaming and beyond: VOD, highlights, and the power of social networks
- Future challenges: TV rights, piracy, and new ways of storytelling
Responsable de Alianzas de Contenido con Empresas de Medios y Deportes, SPLA, YouTube Content Partnerships
Conference Closing
June 5, 2025, 5:45 PM -
Registration & Welcome Coffee
June 5, 2025, 8:15 AM - 9.40 AM
From ad tiers to FAST: the rise of ad-supported OTT
June 5, 2025, 9.40 AM - 11:00 AM
- The competition for ad dollars in streaming
- Incremental reach opportunities and challenges
- UX: getting the ad load balance right
- Ad tech stack innovation
Director, Disney Advertising Sales & Partnerships para el Cono Sur - The Walt Disney Company
Coffee Break & Networking
June 5, 2025, 11:00 AM - 1:30 PM
Lunch & Networking
June 5, 2025, 1:30 PM - 3:10 PM
Content is King, Ad Experience is Queen
June 5, 2025, 3:10 PM - 3:50 PM
- Boosting attention and efficiency with contextual advertising
- The enduring challenge of frequency management
- Ad load: prioritizing quality over quantity
- AI-driven campaign optimization
The big southamerican ad buyers roundup
June 5, 2025, 3:50 PM - 4.30 PM
- Are brands planning CTV and linear budgets together?
- KPIs to find the right audiences and monitor impact
- Reach evaluation and deduplication analysis
- The rise in performance-based, custom creatives in CTV
Coffee Break & Networking
June 5, 2025, 4.30 PM - 5.40 PM
From Hyper-Targeting to Real Impact
June 5, 2025, 5.40 PM - 6.20 PM
- The challenge of capturing attention in a world overloaded with stimuli
- The evolution of measurement: from viewability to true business impact
- Understanding context and the consumer to craft more memorable, less intrusive experiences
- Hyper-targeting and performance in cross-media strategies
Conference Closing
June 5, 2025, 6.20 PM -
Registration & Welcome Coffee
June 5, 2025, 9:30 AM - 10:00 AM
The rise of digital transit, travel and hospitality media
June 5, 2025, 10:00 AM - 10:45 AM
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
Multiproperty Sales and Marketing Director, Sheraton Buenos Aires y Park Tower Hotel
In-store retail media: the ultimate touchpoint
June 5, 2025, 10:45 AM - 11:30 AM
- Contextual advertising over enhanced digital signage
- Integration of mobile media channels
- AI-powered smart shelves and dynamic price adjustments
- Comprehensive in-store and digital strategy
Business Development Manager, Gerente de Servicios Comerciales - Carrefour Argentina
Coffee Break & Networking
June 5, 2025, 11:30 AM - 12:00 PM
The convergence of social commerce and retail media
June 5, 2025, 12:00 PM - 12:45 PM
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
June 5, 2025, 12:45 PM - 1:30 PM
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
Board member and advisor, digital business, eCommerce, retail and tech companies - Moderadora
Lunch & Networking
June 5, 2025, 1:30 PM - 2:30 PM
DOOH and Shoppable Media in the New Omnichannel Era
June 5, 2025, 2:30 PM - 3:10 PM
- Expanding omnichannel reach with DOOH and shoppable content
- DOOH tactics to trigger shoppable journeys from the street
- Contextual advertising: mobile data, geofencing, and real-time relevance
- From second screen to shopping cart: connecting DOOH with interactive experiences
Retargeting DOOH audiences through retail media and shoppable video campaigns
Cross-network collaboration: opportunities and challenges
June 5, 2025, 3:10 PM - 3.50 PM
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
The best of two worlds: CTV meets retail media
June 5, 2025, 3.50 PM - 4:30 PM
- Partnership models between retailers and OTTs
- Interactive and shoppable TV ads
- High-precision data-driven activation and conversion
- Closed-loop attribution to track customer journey
Coffee Break & Networking
June 5, 2025, 4:30 PM - 5:00 PM
Trends to watch in commerce media
June 5, 2025, 5:00 PM - 5:40 PM
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
June 5, 2025, 5:40 PM - 6:20 PM
- Brands shifting national ad budgets into commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Conference Closing
June 5, 2025, 6:20 PM -