Elizabeth Donovan is a dynamic and visionary media executive with deep expertise in sales leadership, omnichannel strategy, marketing innovation, and data-driven advertising solutions. As SVP, Global Head of Retail & Commerce Media Networks at Acxiom/IPG, she spearheads global strategy, revenue acceleration, technology innovation, and activation for a growing portfolio of media networks. Strategic consulting expert for monetization for brands across retail, hospitality, finance, and beyond.
Elizabeth is widely recognized for launching and scaling transformative media network businesses. Most notably, she architected and led the successful launch of the Marriott Media Network—the industry’s first hospitality media network, where she built a multi-functional organization from the ground up, overseeing ad revenue, operations, go-to-market execution, and technology infrastructure. Her impact reshaped how hospitality brands engage travelers through meaningful, data-enriched advertising experiences.
Prior to Marriott, Elizabeth spent nearly a decade at AccuWeather, where she drove top-line growth through strategic enterprise partnerships, advanced first-party data solutions, and multi-platform monetization across digital, mobile, OOH and emerging channels. Her ability to integrate business strategy with technology and talent development has consistently delivered results at scale.
A sought-after speaker, panelist, and thought leader, Elizabeth is passionate about unlocking potential—whether in emerging technologies or in people. She actively mentors rising talent, serves on advisory boards, and co-hosts the podcast Unlocked with Austin & Elizabeth, which explores leadership, innovation, and the evolving future of media networks.
