Alexandra Asanache is a sustainability consultant at Lenovo, leading IT decarbonization engagements across EMEA. She helps enterprises reduce the environmental footprint of their technology and builds practical roadmaps that cut energy use, water consumption, waste and emissions across data centers and device fleets. She works at the intersection of sales, procurement and ESG teams, helping organizations understand how environmental performance and cost efficiency reinforce each other and how this alignment shapes smarter IT investments.
Beyond the corporate world, Alexandra supports NGOs and cultural organizations with workshops on sustainable development, impact communication and stakeholder engagement.
Her work positions sustainability as a growth catalyst, not a constraint, and explores how technology, culture and strategy can create meaningful long-term impact.
Alexandra Asanache
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About our Host
Adrien Serres
He is the Country Manager in Germany for Recommerce Group, the European enabler of the circular economy. Entrepreneur, Manager, Digital Transformation Expert, Mobile App Pioneer (since 2009 !), Geek, Sales and marketing Automation Developer, Creative and Art Direction fan. He is also the President of La French Tech Düsseldorf he co-founded in 2023. Previously CEO of Wazapp, a leading and innovative mobile agency creating great apps for great clients for 10 years ! Sold Wazapp to Tymate in June 2019. He holds a Master in Communication from Paris University II, Major with a thesis on the Mobile App industry.
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Be our guest
Do you have a story to share about the circular economy?
Retech Voices is always looking for leaders, innovators, and changemakers in the tech and sustainability sectors to feature on our podcast. If you have a compelling professional journey, unique industry insights, or a vision for the future of circular IT, we’d love to hear from you.
