{"id":17549,"date":"2025-02-06T13:44:51","date_gmt":"2025-02-06T13:44:51","guid":{"rendered":"https:\/\/conferences.dataxis.com\/nxt-media-days-brasil\/agenda\/"},"modified":"2026-04-28T20:44:01","modified_gmt":"2026-04-28T20:44:01","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.dataxis.com\/pt-br\/nxt-media-days-brasil\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Descubra a Agenda do NXT Media Days Brasil<\/h3>\n\n\n\n<p><strong>NXT Media Days Brasil<\/strong> re\u00fane os principais l\u00edderes da ind\u00fastria para discutir as tend\u00eancias mais relevantes em m\u00eddia, publicidade e distribui\u00e7\u00e3o de conte\u00fado. Com foco em inova\u00e7\u00e3o, estrat\u00e9gia e colabora\u00e7\u00e3o, a confer\u00eancia apresenta debates essenciais sobre <strong>CTV (Connected TV)<\/strong>, <strong>streaming<\/strong> e <strong>evolu\u00e7\u00e3o digital da TV<\/strong>. Participe para obter insights valiosos e acompanhar de perto as transforma\u00e7\u00f5es do mercado.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">NXT Media Days Brasil: A Nova Era da TV, Streaming e Publicidade<\/h2>\n\n\n\n<p>O NXT Media Days Brasil unifica os temas anteriormente divididos entre CTV Ad Days e Nextv Series, abordando a transforma\u00e7\u00e3o completa do ecossistema audiovisual e publicit\u00e1rio. Entre os destaques da agenda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A ascens\u00e3o do modelo <strong>FAST (Free Ad-Supported Streaming TV)<\/strong> e os desafios da monetiza\u00e7\u00e3o com publicidade;<\/li>\n\n\n\n<li>A sinergia crescente entre <strong>CTV e retail media<\/strong>, permitindo an\u00fancios hipersegmentados;<\/li>\n\n\n\n<li>Os desafios de <strong>identifica\u00e7\u00e3o de audi\u00eancia<\/strong> em um ecossistema fragmentado;<\/li>\n\n\n\n<li>O avan\u00e7o das <strong>m\u00eddias interativas e shoppable media<\/strong>, que integram conte\u00fado e com\u00e9rcio;<\/li>\n\n\n\n<li>O papel estrat\u00e9gico do <strong>esporte ao vivo no streaming<\/strong> e seu potencial de monetiza\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>A programa\u00e7\u00e3o re\u00fane executivos, criadores de conte\u00fado e l\u00edderes de tecnologia para discutir o futuro da TV conectada e do streaming no Brasil.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Participe da Transforma\u00e7\u00e3o da M\u00eddia<\/h2>\n\n\n\n<p>O <strong>NXT Media Days Brasil<\/strong> \u00e9 o ponto de encontro para profissionais que querem entender, discutir e liderar as mudan\u00e7as no mercado de m\u00eddia e publicidade. Junte-se a executivos, anunciantes, plataformas e publishers para explorar insights estrat\u00e9gicos que v\u00e3o moldar o futuro do setor.<\/p>\n\n\n\n<p><strong>Garanta sua presen\u00e7a e acompanhe os temas que est\u00e3o redefinindo a forma como consumimos, produzimos e anunciamos conte\u00fado.<\/strong><\/p>\n\n\n\n<p>\ud83d\udcc5 <strong>Explore a agenda:<\/strong> <a href=\"https:\/\/br.linkedin.com\/showcase\/nxt-media-days-br\/\">https:\/\/br.linkedin.com\/showcase\/nxt-media-days-br\/<\/a><br>\ud83c\udf0d <strong>Conhe\u00e7a todas as confer\u00eancias:<\/strong> <a href=\"https:\/\/conferences.dataxis.com\/pt-br\/\">Dataxis Events<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra a Agenda do NXT Media Days Brasil NXT Media Days Brasil re\u00fane os principais l\u00edderes da ind\u00fastria para discutir as tend\u00eancias mais relevantes em m\u00eddia, publicidade e distribui\u00e7\u00e3o de conte\u00fado. Com foco em inova\u00e7\u00e3o, estrat\u00e9gia e colabora\u00e7\u00e3o, a confer\u00eancia apresenta debates essenciais sobre CTV (Connected TV), streaming e evolu\u00e7\u00e3o digital da TV. Participe para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":17539,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-Agenda.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17549","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agenda - conferences dataxis<\/title>\n<meta name=\"description\" content=\"Explore a Agenda NXT Media Days Brasil e descubra as principais tend\u00eancias em m\u00eddia, publicidade, CTV e com\u00e9rcio com l\u00edderes do setor!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.dataxis.com\/pt-br\/nxt-media-days-brasil\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - 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