Year: 2024

Country Manager – Brasil at Groovinads, a full funnel platform that allows clients to implement multiple personalized solutions according to their specific needs. With a post-graduation in behavioral economics and decision making, I have a deep understanding of consumer behavior and how to influence it through effective marketing strategies.

Previously, I was a Team Lead Manager at Taboola, where I managed and trained a high-performance sales team that achieved over 200% of their annual targets for two consecutive years. I was responsible for delivering workshops and trainings to agencies and clients, mapping Taboola’s products and market needs, and developing branded content via publisher partnerships. I have also won several awards and honors for my innovative and efficient ideas, such as the Criteo Global Hackathon Genius Edition (2017) and the Taboola Innovation Sprint Winner 2021.

I am passionate about delivering the best solutions for my clients, leveraging my expertise in display and video ads, programmatic and branded content, DCO, DOOH and retail media. I am also committed to fostering long-term partnerships and generating results that benefit both my company and my customers. I am always seeking to apply and learn from the latest trends and research in behavioral economics and neuroscience, as well as to live my personal values of innovation, excellence, and collaboration at work.

18-year experience in the advertising and media market, working for some of the largest Brazilian journalism and entertainment groups, such as Valor Econômico, Editora Abril and Rede Bahia (Rede Globo Affiliate), as well as technology and media multinationals (AdTechs), such as Mercado Livre – Mercado Ads, Rakuten Advertising, Kwai and now Pic Pay Ads.

Over ten years of experience in digital media commercial area, with strong knowledge in lower-end funnel projects focused on ROAS and CPA, awareness raising and branded content. Solid knowledge in retail media, working in advertising market training.

Business plan relationship, training, and preparation with the largest agency groups in the Brazilian market, and with key intermediary channels among clients and partners to generate business opportunities and boost revenue for both parties. Experience in multicultural environments, especially in Asian companies which operate in Brazil, and in the Latin American market. 

Responsible for expanding the advertising market through the relationship and education of advertising agencies on the Kwai platform – one of the largest short video networks in the world. Graduated in Advertising from FAAP, with an MBA in Business Management from FGV. Advanced level of English and Italian.

Josh Trager is Head of Sports Sales at Allen Media Group.