Alexandra Mendonça 

Digital Acceleration & Innovation Executive Director – CNN Brasil

18+ years of marketing and digital advertising experience leading growth and building scalable businesses. Proven track record of exceeding targets, with a 150% revenue increase in 5 years and managing businesses with 80-90% EBITDA percentage.

Led the launch of the Retail Media business in Brazil, establishing the business model and positioning, shaping the category’s landscape in LATAM. This initiative became the cornerstone for the entire region.

Forged strong relationships at the C-level across diverse industries, collaborating effectively with advertisers, agencies, and partners. Successfully developed revenue models (SaaS) and growth strategies for a startup as part of the C-level, focusing on key metrics like LTV and CAC.

Leveraged strong analytical skills and understanding of e-commerce & media KPIs to generate actionable insights, leading multidisciplinary talented teams driving scalable results. As a guest teacher at PUC/RS, I shared my expertise in Marketing, Branding, and Growth with MBA students.