Agenda
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CTV Ad Days Los Angeles
May 29
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Commerce Media Days Los Angeles
May 29
| 08:15 |
Welcome Breakfast |
| 09:00 |
From ad tiers to FAST: the rise of ad-supported OTT |
| 09:45 |
The best of two worlds: CTV meets retail media |
| 10:30 |
Networking Coffee Break |
| 11:00 |
Made in California: ad product and ad tech innovation |
| 11:45 |
The quest for CTV identity resolution |
| 12:30 |
Keynote Speaker |
| 01:00 |
Lunch & Networking |
| 02:00 |
What’s driving the buzz around shoppable media? |
| 02:45 |
Long live live sports! |
| 03:30 |
Networking Coffee Break |
| 04:00 |
Content is King, ad experience is Queen |
| 04:45 |
The big LA ad buyers roundup |
| 05:30 |
Networking Happy Hour |
| 08:30 |
Welcome Breakfast |
| 09:30 |
The rise of digital transit, travel and hospitality media |
| 10:15 |
Keynote Speaker |
| 10:30 |
Networking Coffee Break |
| 11:00 |
In-store retail media: the ultimate touchpoint |
| 11:40 |
Social commerce meets retail media |
| 12:20 |
The role of programmatic in commerce media |
| 01:00 |
Lunch & Networking |
| 02:00 |
Boosting omnichannel reach with DOOH |
| 02:45 |
Cross-network collaboration: opportunities and challenges |
| 03:30 |
Networking Coffee Break |
| 04:00 |
Trends to watch in commerce media |
| 04:45 |
The ad buyers’ perspective |
| 05:30 |
Networking Happy Hour |
Welcome Breakfast
May 29, 08:15 - 09:00
From ad tiers to FAST: the rise of ad-supported OTT
May 29, 09:00 - 09:45
- The competition for ad dollars in streaming
- Incremental reach opportunities and challenges
- UX: getting the ad load balance right
- Ad tech stack innovation
The best of two worlds: CTV meets retail media
May 29, 09:45 - 10:30
- Partnership models between retailers and OTTs
- Interactive and shoppable TV ads
- High-precision data-driven activation and conversion
- Closed-loop attribution to track customer journey
Networking Coffee Break
May 29, 10:30 - 11:00
Made in California: ad product and ad tech innovation
May 29, 11:00 - 11:45
- Advanced segmentation, personalization and ad formats
- In-show integrations: ad experiences beyond the break
- Trends in inhouse ad tech stack development
- Scaling culturally relevant campaigns internationally
The quest for CTV identity resolution
May 29, 11:45 - 12:30
- Cross-platform audience matching
- How do device graphs work?
- The role of identity providers
- Advances in data clean room technology
Keynote Speaker
May 29, 12:30 - 01:00
Lunch & Networking
May 29, 01:00 - 02:00
What’s driving the buzz around shoppable media?
May 29, 02:00 - 02:45
- From awareness to purchase in one interaction
- Integration of buying functionality into video content
- The art and the science behind real-time contextual relevance
- Turning second-screen viewing to your advantage
Long live live sports!
May 29, 02:45 - 03:30
- Real-time targeting and programmatic bidding in live events
- Incremental live inventory with split-screen ad formats
- Connecting creatively with live audiences
- Mobile-first strategies and opportunities
Networking Coffee Break
May 29, 03:30 - 04:00
Content is King, ad experience is Queen
May 29, 04:00 - 04:45
- Boosting attention and efficiency with contextual advertising
- The enduring challenge of frequency management
- Ad load: prioritizing quality over quantity
- AI-driven campaign optimization
The big LA ad buyers roundup
May 29, 04:45 - 05:30
- Are brands planning CTV and linear budgets together?
- KPIs to find the right audiences and monitor impact
- Reach evaluation and deduplication analysis
- The rise in performance-based, custom creatives in CTV
Networking Happy Hour
May 29, 05:30 -
Welcome Breakfast
May 29, 08:30 - 09:30
The rise of digital transit, travel and hospitality media
May 29, 09:30 - 10:15
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
Keynote Speaker
May 29, 10:15 - 10:30
Networking Coffee Break
May 29, 10:30 - 11:00
In-store retail media: the ultimate touchpoint
May 29, 11:00 - 11:40
- Contextual advertising over enhanced digital signage
- Integration of mobile media channels
- Next-generation in-store audio
- AI-powered smart shelves and dynamic price adjustments
Social commerce meets retail media
May 29, 11:40 - 12:20
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
May 29, 12:20 - 01:00
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
Lunch & Networking
May 29, 01:00 - 02:00
Boosting omnichannel reach with DOOH
May 29, 02:00 - 02:45
- DOOH tactics for the early stages of the customer journey
- Contextual ads: mobile data, geofencing and real-time analytics
- Retargeting DOOH viewers with retail media ads
Cross-network collaboration: opportunities and challenges
May 29, 02:45 - 03:30
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
Networking Coffee Break
May 29, 03:30 - 04:00
Trends to watch in commerce media
May 29, 04:00 - 04:45
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
May 29, 04:45 - 05:30
- Brands shifting ad budgets to commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Networking Happy Hour
May 29, 05:30 -