Dataxis recently unveiled the findings of its survey focused on the adoption and usage of Free Ad-Supported Streaming TV (FAST) services among US Hispanics. The study aimed to shed light on their viewing habits, preferred content to answer several key questions: how do US Hispanics preferences and device usage compare to the broader population? What specific qualities do they seek in video content? And how receptive are they to advertisements? By addressing these points, the research aimed to uncover the core factors influencing the engagement with FAST platforms of this specific population. US Hispanic Viewers' Profiles: streaming-ready, bilingual and paying for content US Hispanic households are highly equipped with connected devices, with Smart TVs being the most prevalent.

Read More

Last week, The Walt Disney Company, Fox, and Warner Bros. Discovery announced that they agreed to discontinue their joint venture, and therefore renounce to launch their Venu Sports streaming service. As a reminder, the platform was supposed to include 14 linear TV channels - including prominent sports channels (like ESPN, TNT, or FS1), local ABC / Fox broadcast stations, a catalog of on-demand sports content, and access to ESPN+. With this offer, Venu would target the “cord cutter and cord never fans currently not served by existing pay TV packages.” The initial launch – planned before the start of the ongoing NFL season - had been blocked following Fubo’s lawsuit. Earlier this month, this lawsuit was dismissed as part of an agreement between Disney and Fubo to combine their respective Hulu and FuboTV live TV assets, with Disney owning 70% of the newly formed venture.

Read More