Heike Lari

Heike Lari has worked in the fashion and beauty industry for almost 17 years, with a decade of her career dedicated to Zalando. As the Director Partner Consultancy & Sales at ZMS, Heike oversees our partner-facing teams and their campaign management. Her extensive background in buying is the foundation of her outstanding knowledge and expertise when it comes to understanding customers’ demands and brand partners’ needs. With her being directly at the curve of creative content and campaign data, Heike offers the best insight into both worlds.