Uniting Pioneers in the Media and Advertising Landscape
June 5, 2025
Buenos Aires

NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem

NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

By uniting Commerce Media Days, CTV Ad Days and Next Series under one brand, we provide a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

In 2025, we are organizing 7 NXT Media Days events:

  • NXT Media Days South America
  • NXT Media Days Mexico
  • NXT Media Days MENA
  • NXT Media Days Europe
  • NXT Media Days New York
  • NXT Media Days Brasil

Nextv Series South America seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.

Key topics

  • The future of content distribution: innovation and new opportunities
  • Growth strategies with local production: boosting OTT and FAST businesses
  • The most successful strategies of new TV and OTT apps
  • Digital transformation: social media and streaming
CTV Ad Days South America seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.

Key topics

  • From ad tiers to FAST: the rise of ad-supported OTT
  • The best of two worlds: CTV meets retail media
  • The quest for CTV identity resolution
  • What’s driving the buzz around shoppable media?

Commerce Media Days South America explores digital commerce advertising, from online retail to DOOH. Learn how top networks innovate to enhance engagement, conversions, and the customer journey.

Key topics

  • Digital transformation: social media and streaming
  • In-store retail media: the ultimate touchpoint
  • The convergence of social commerce and retail media
  • The role of programmatic in commerce media

Media Partners

Our Latest News

Claro Brazil is the new Pay TV leader in Latin America

In 2024, Claro Brazil strategically enhanced its Claro tv+ platform, by integrating new streaming services. In August, Claro included Apple TV+ in all Claro tv+ plans at no additional cost. Subsequently, in December, Claro partnered with Crunchyroll, the leading anime streaming service, offering it as an add-on for R$14.99 per month to attract the growing anime fanbase in Brazil.These strategic partnerships position Claro tv+ as a comprehensive entertainment hub in the competitive Brazilian Pay TV market. Meanwhile, among major regional operators, Sky Mexico launched Sky+, its own OTT Pay TV service, in October 2023, accelerating the company’s entry into the streaming market. Later in 2024, Televisa acquired the remaining shares of Sky Mexico and announced a restructuring of its TV businesses.

Read More

Football at the heart of Latam's OTT strategies drives up rights prices

In most Latam countries, local football is the most valuable audiovisual content. In 2024, nearly $1.2 billion was paid for broadcasting licenses. Nothing is more expensive in the industry, but is it really profitable? While the price of football rights tends to rise, the number of premium subscribers has stagnated. And while several leagues are in crisis, Brazil and, to some extent, Mexico are promoting the fragmentation of rights sales: by club and, more importantly, by type of distribution: free TV, pay TV, and streaming. With limited licenses, they are collecting more money and promoting new monetization models, including those based on advertising. This multi-window system has allowed some OTT platforms to emerge as new prominent players, using football as a new element of differentiation. Amazon Prime Video is already a major player and will be the third biggest investor in rights by 2025.

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Venue

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Buenos Aires, Argentina

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🚀 Excited to share that I’ll be attending NXT Media Days South America on June 5, 2025, in Buenos Aires!

This premier event unites Nextv Series South America, CTV Ad Days South America, and Commerce Media Days South America, bringing together industry leaders to explore the latest trends in media, CTV advertising, and commerce media. Looking forward to insightful discussions, networking, and shaping the future of the industry!

📍 Buenos Aires
➡️ https://conferences.dataxis.com/nxt-media-days-south-america/
#NXTMediaDays #OTT #CTVAdvertising #CommerceMedia #AdTech

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