NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.
By uniting Commerce Media Days, CTV Ad Days and Next Series under one brand, we provide a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.
In 2025, we are organizing 7 NXT Media Days events:
Mar Aued
Directora Digital General
Georgina Geirola
Digital & PayTV Ad Sales Director South Cone
Pablo Cancelliere
Digital Business Sr Director
Gustavo Castro
Consultor
Alejo Smirnoff
Director
Jaime Boetsch
CEO - Nexoplay
Eduardo Skorupski
Gerente de Ingeniería de Servicios Residencial y Empresas
Key topics
Key topics
Key topics
In 2024, Claro Brazil strategically enhanced its Claro tv+ platform, by integrating new streaming services. In August, Claro included Apple TV+ in all Claro tv+ plans at no additional cost. Subsequently, in December, Claro partnered with Crunchyroll, the leading anime streaming service, offering it as an add-on for R$14.99 per month to attract the growing anime fanbase in Brazil.These strategic partnerships position Claro tv+ as a comprehensive entertainment hub in the competitive Brazilian Pay TV market. Meanwhile, among major regional operators, Sky Mexico launched Sky+, its own OTT Pay TV service, in October 2023, accelerating the company’s entry into the streaming market. Later in 2024, Televisa acquired the remaining shares of Sky Mexico and announced a restructuring of its TV businesses.
In most Latam countries, local football is the most valuable audiovisual content. In 2024, nearly $1.2 billion was paid for broadcasting licenses. Nothing is more expensive in the industry, but is it really profitable? While the price of football rights tends to rise, the number of premium subscribers has stagnated. And while several leagues are in crisis, Brazil and, to some extent, Mexico are promoting the fragmentation of rights sales: by club and, more importantly, by type of distribution: free TV, pay TV, and streaming. With limited licenses, they are collecting more money and promoting new monetization models, including those based on advertising. This multi-window system has allowed some OTT platforms to emerge as new prominent players, using football as a new element of differentiation. Amazon Prime Video is already a major player and will be the third biggest investor in rights by 2025.
🚀 Excited to share that I’ll be attending NXT Media Days South America on June 5, 2025, in Buenos Aires!
This premier event unites Nextv Series South America, CTV Ad Days South America, and Commerce Media Days South America, bringing together industry leaders to explore the latest trends in media, CTV advertising, and commerce media. Looking forward to insightful discussions, networking, and shaping the future of the industry!
📍 Buenos Aires
➡️ https://conferences.dataxis.com/nxt-media-days-south-america/
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