Jakub Rutkowski

I am passionate about Retail Media and serve as a member of the IAB Europe Retail Media Committee. With 15 years of experience in digital marketing, I have gained comprehensive expertise across the entire digital ecosystem, including publisher, media agency, and client-side roles. My proven expertise includes developing and executing digital media strategies across various categories such as automotive, entertainment, finance, fashion, FMCG (beverages, alcohol, pet food), healthcare, luxury, and retail.

I advocate for evidence-based marketing and I am committed to a growth-oriented approach with a dedication to continuous learning because, for me, marketing 2.0 unfolds at the junction of marketing, data, and technology. For me, strategy is a promise and execution is the delivery; thus, I strive to make things happen.