Mara Greenwald

Leading Commerce Media, Greenwald is responsible for defining, recommending and implementing strategic solutions for Night Market clients. As a thoughtful leader with deep industry experience, Mara leads a multidisciplinary team driving commerce expansion, volumetric, and outcome-based planning.

Mara also leads the Commerce Analytics team to ensure planning outputs create a competitive advantage for clients and build models that are predictive versus reactive, driving results. She is passionate about driving incremental business results for clients with the rapidly growing retail media space.

Mara joins Night Market from Mindshare where she was most recently Managing Director, Commerce & Biddable Media. While there, she built new strategic approaches to retail media planning, increasing sales year-over-year at the Big 5 retailers. Prior to Mindshare, she held various roles in eCommerce, performance media, retail, DTC and shopper investment including across GroupM, Publicis and Omnicom.