Martin Blich

As the Executive Director of Sports and Live Events, Marty partners with the agency Portfolio, Client Business and Investment Leads to ensure a cohesive and collaborative best-in-class investment offer for GroupM clients. He delivers a holistic view to help navigate the evolving investment landscape. He joined GroupM in 2011 and with over 24 years of experience in the industry, he has been essential in the implementation of brand integrations as well as negotiations in the general and sports marketplace. He has helped create a better connection between clients and their consumers by enhancing existing media opportunities and bringing new ideas to fruition. Through his negotiations, Marty has allowed clients’ dollars to work harder for them. In previous roles, Marty has been a Director of Implementation overseeing brands across multiple categories. Before joining GroupM, Marty spent more than 13 years working at Mediaedge:CIA, DDB, BBDO and OMD on every type of account working with top advertisers from Packaged Goods, QSR and Financials to Technology. His understanding of the business dynamics of transactional-based clients as well as his success in bringing to life sponsorships was essential to the success of the brands.