Slawomir Stepulak

15 years of expertise in shopper insights, customer loyalty, shopper activations at store and category management. Roles on multiple sides of the process of analysing “the why behind the buy”: in a customer consultancy company – dunnhumby, the one responsible for insight into action based on Tesco Clubcard, in the global market research agency – GfK, and on the supplier side: Maspex – the biggest player in grocery sector in Poland (20+ food categories including soft drinks, pasta, spirits).