Some Key topics:
- Arabic Content Power Shift: Creators, Studios & Platforms
- Sports 2.0: AI & Immersive Tech Transforming MENA Sports
- OTT Survival: Ad-Tiers, Originals & Smarter Growth
- The Super Aggregator Race: Telcos & OTT Battle for the Screen
- Broadcast Reinvented: Satellite, Streaming & Cloud Unite
- Gen Z UX: Hyper-Personalisation & Next-Gen Digital Journeys
Commerce Media Days MENA will focus on the rapidly growing landscape of advertising within online retail environments. It will delve into how established networks are innovating to maintain their edge amidst intense competition, leading to the development of new solutions and ad products.
Some Key topics:
- The Growth of Retail Media in MENA: Ecosystem, Maturity & Strategic Opportunities
- Omnichannel Commerce Media: Connecting In-Store, Online & Offsite Media
- AI & Technology Innovation: Building the Future Commerce Media Stack
- Personalisation & Customer Experience: Winning Shoppers Across Economic & Cultural Contexts
- Creative Excellence & Shoppable Experiences: Driving Performance Through Format Innovation
- Cross-Border Commerce & Regional Expansion Strategies
Own Stream Days MENA brings together the leaders shaping the future of digital-first distribution, YouTube operations, and direct audience monetization. This event explores how creators, media companies, platforms, and technology providers are redefining content workflows and revenue strategies in an environment driven by data, automation, and evolving viewer behaviors.
Some Key topics:
- Why Direct Digital Distribution Matters Now
- Setting Up a Professional YouTube Operation for Content Owners
- Preparing Content: Localization, Versioning & Repurposing
- Supercharging YouTube Catalogs Through Sponsorships & Brand Partnerships
- Visibility, Discovery & International Demand Generation
- Beyond YouTube: TikTok, Meta, Snap & Twitch
CTV Ad Days MENA seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.
Some Key topics:
- Connected TV in MENA: Unlocking the Living Room Revolution
- The Future of FAST in MENA: Sustainable Growth or Passing Hype?
- One Audience, Many Screens: The Quest for Unified Measurement
- AI & Dynamic Creative: Real-Time Personalization for MENA Brands
- Safe & Sound: Brand Trust in the Connected Living Room
- Precision Advertising on CTV: Data, Creativity & ROI
Key topics
Arabic Content Power Shift: Creators, Studios & Platforms
Connected TV in MENA: Unlocking the Living Room Revolution
Precision Advertising on CTV: Data, Creativity & ROI
Setting Up a Professional YouTube Operation for Content Owners
Broadcasters as Publishers: How TV Channels Use YouTube for Reach & Monetisation
AI & Technology Innovation: Building the Future Commerce Media Stack
Arabic Content Power Shift: Creators, Studios & Platforms
Connected TV in MENA: Unlocking the Living Room Revolution
Precision Advertising on CTV: Data, Creativity & ROI
Setting Up a Professional YouTube Operation for Content Owners
Broadcasters as Publishers: How TV Channels Use YouTube for Reach & Monetisation
AI & Technology Innovation: Building the Future Commerce Media Stack
Sponsors 2025
gold
silver
Media Partners 2025
Why attend our event?
Our Latest News
Samsung TV+ launch in the UAE: the sign of a CTV outbreak in MENA?
This summer Samsung announced the launch of its free ad-supported TV FAST service Samsung TV+ in the UAE. With this service, a new option is proposed to households of the Gulf region to access video entertainment for free. While the availability of free video services has been on the rise, questions have persisted about their ability to generate advertising revenue and effectively monetize content that often comes with licensing costs. Samsung TV+ should increase the capabilities, enabling more precise customer targeting and potentially adding value to the digital video market.
Super Apps and 5G to boost video streaming in Arabic markets?
In February 2024, Yango announced the launch of Yango Play, an extensive entertainment super app now available in Saudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait and Egypt. A few months prior, in November 2023, Orange introduced its Max It Super App, which brings together My Orange, Orange Money and, soon, an entertainment and content service. The multiplication of streaming platforms available on the market drives audience fragmentation, making it increasingly difficult to retain subscribers.
Social Spotlight
Generate Your LinkedIn Badge
Follow the Steps!
- Upload your favorite image (format square 1:1 )
- Insert your name, job title, and company name
- Download the image
Copy LinkedIn Text
🚀 Excited to share that I’ll be attending NXT Media Days MENA on November, 2026, at the Media Rotana Hotel in Dubai.
This premier event unites brings together industry leaders to explore the latest trends in media, TV&OTT and CTV advertising. Looking forward to insightful discussions, networking, and shaping the future of the industry!
📍 Dubai
➡️ NXT Media Days MENA
#NXTMediaDays #OTT #CTVAdvertising #AdTech
