Nxt Media Days MENA
18, Nov, 2025
08:30 |
Registration
Registration
|
9:30 |
Welcoming Speech
Welcoming Speech
|
09:35 |
Market Overview by Dataxis |
09:45 |
Local & Arabic Content: Rising Demand Across MENA
CTV in MENA: Ecosystem, Evolution & Edge
|
10:25 |
Keynote Address
Keynote Address
|
10:45 |
Coffee Break
Coffee Break
|
11:15 |
Redefining User Experience: Crafting the Optimal Personalization Strategy
Maximizing Ad Impact on Connected TVs
|
11:55 |
OTT Competition in MENA: Is There Still Room to Grow?
Brand Safety & Verification in CTV Advertising
|
12:35 |
Lunch
Lunch
|
13:35 |
Broadcasters in Transition: Embracing the Streaming Era
Measurement & ROI in a Fragmented Ecosystem
|
14:15 |
Innovation in Sports Strategy Across MENA
FAST Channels & Local Content Growth in MENA
|
14:55 |
Coffee Break
Coffee Break
|
15:25 |
Strategic Insights: Pay TV, Telco & OTT in MENA
The Future of Engaging Advertising:Personalization Meets Creativity
|
16:05 |
Telecom Operators, OTT & the Rise of Digital Service Aggregation
The Data-Driven Brand: Smart Advertising in MENA
|
16:45 |
Networking Coffee
Networking Coffee
|
Registration
18, Nov, 2025, 08:30 - 9:30
Registration
18, Nov, 2025, 08:30 - 8.30 AM
Welcoming Speech
18, Nov, 2025, 9:30 - 09:35
Welcoming Speech
18, Nov, 2025, 9:30 - 9.35 AM
18, Nov, 2025, 09:35 - 09:45
Market Overview by Dataxis
18, Nov, 2025, 09:35 - 9.45 AM
CTV in MENA: Ecosystem, Evolution & Edge
18, Nov, 2025, 09:45 - 10:25
• Emerging CTV viewing habits and audience trends in MENA
• Commerce-driven content models: linking content to conversion
• Geo-level measurement and audience intelligence
• Infrastructure and platform readiness for scale
• What MENA can leapfrog, learn, or lead from global peers
Local & Arabic Content: Rising Demand Across MENA
18, Nov, 2025, 09:45 - 10.25 AM
Keynote Address
18, Nov, 2025, 10:25 - 10:45
Keynote Address
18, Nov, 2025, 10:25 - 10.45 AM
Coffee Break
18, Nov, 2025, 10:45 - 11:15
Coffee Break
18, Nov, 2025, 10:45 - 11.15 AM
Maximizing Ad Impact on Connected TVs
18, Nov, 2025, 11:15 - 11:55
• Leveraging data for precision-targeted advertising
• Integrating CTV into omnichannel and cross-device campaigns
• Creative strategies tailored to the living room screen
• Performance marketing meets premium inventory
Redefining User Experience: Crafting the Optimal Personalization Strategy
18, Nov, 2025, 11:15 - 11.55 AM
Brand Safety & Verification in CTV Advertising
18, Nov, 2025, 11:55 - 12:35
• Ensuring brand safety in the fast-growing Middle East CTV market
• Ad fraud in CTV: How real is the threat?
• Elevating transparency and trust with third-party verification
OTT Competition in MENA: Is There Still Room to Grow?
18, Nov, 2025, 11:55 - 12.35 PM
Lunch
18, Nov, 2025, 12:35 - 13:35
Lunch
18, Nov, 2025, 12:35 - 1.35 PM
Measurement & ROI in a Fragmented Ecosystem
18, Nov, 2025, 13:35 - 14:15
• Measuring ad performance and ROI on CTV platforms
• Unified cross-platform campaign metrics (linear + digital + CTV)
• Real-time optimization: dashboards and data pipelines
• Evolving from CPM to outcome-based metrics
Broadcasters in Transition: Embracing the Streaming Era
18, Nov, 2025, 13:35 - 2.15 PM
FAST Channels & Local Content Growth in MENA
18, Nov, 2025, 14:15 - 14:55
• The rise of Free Ad-Supported Streaming TV in the region
• Local content investment: is it the next big differentiator?
• FAST vs. AVOD vs. SVOD: finding the right monetization mix
Innovation in Sports Strategy Across MENA
18, Nov, 2025, 14:15 - 2.55 PM
Coffee Break
18, Nov, 2025, 14:55 - 15:25
Coffee Break
18, Nov, 2025, 14:55 - 3.25 PM
The Future of Engaging Advertising:Personalization Meets Creativity
18, Nov, 2025, 15:25 - 16:05
• Dynamic creative optimization and real-time storytelling
• Culturally relevant campaigns for diverse MENA audiences
• Interactive and shoppable ad formats on CTV
Strategic Insights: Pay TV, Telco & OTT in MENA
18, Nov, 2025, 15:25 - 4.05 PM
Moderated by- Raghida Abou Fadel
The Data-Driven Brand: Smart Advertising in MENA
18, Nov, 2025, 16:05 - 16:45
• Unlocking the power of first-party
• Smart segmentation and predictive targeting
• Managing consent and data privacy in a cookieless world
• Real-world brand case studies from the region
Telecom Operators, OTT & the Rise of Digital Service Aggregation
18, Nov, 2025, 16:05 - 4.45 PM
Networking Coffee
18, Nov, 2025, 16:45 -
Networking Coffee
18, Nov, 2025, 16:45 - 4.45 PM