Agenda
-
Nxt Media Days MENA
November 2026
| 08:30 | |
| 9:30 |
Welcoming Speech
Welcoming Speech
|
| 09:35 | |
| 09:50 |
Arabic Content Power Shift: Creators, Studios & Platforms
Connected TV in MENA: Unlocking the Living Room Revolution
|
| 10:55 |
Sports 2.0: AI & Immersive Tech Transforming MENA Sports
The Future of FAST in MENA: Sustainable Growth or Passing Hype?
|
| 11:35 | |
| 12:05 |
OTT Survival: Ad-Tiers, Originals & Smarter Growth
One Audience, Many Screens: The Quest for Unified Measurement
|
| 12:45 |
The Super Aggregator Race: Telcos & OTT Battle for the Screen
AI & Dynamic Creative: Real-Time Personalization for MENA Brands
|
| 13:25 | |
| 14:25 |
Broadcast Reinvented: Satellite, Streaming & Cloud Unite
Safe & Sound: Brand Trust in the Connected Living Room
|
| 15:05 |
Gen Z UX: Hyper-Personalisation & Next-Gen Digital Journeys
Precision Advertising on CTV: Data, Creativity & ROI
|
| 15:45 |
Networking Coffee
Networking Coffee
|
Registration
November 2026, 8.30 AM - 8.30 AM
Registration
November 2026, 8.30 AM - 8.30 AM
Welcoming Speech
November 2026, 9.30 AM - 9.35 AM
Welcoming Speech
November 2026, 9.30 AM - 9.35 AM
Market Overview
November 2026, 9.35 AM - 9.50 AM
Market Overview
November 2026, 9.35 AM - 9.50 AM
Connected TV in MENA: Unlocking the Living Room Revolution
November 2026, 9.50 AM - 10.35 AM
- CTV Adoption and Audience Growth in MENA
- Addressable Advertising and Targeting Capabilities
- Content Discovery and Platform Partnerships
- Monetization Strategies: AVOD, FAST, and Subscription Models
Arabic Content Power Shift: Creators, Studios & Platforms
November 2026, 9.50 AM - 10.35 AM
- Creators Transforming into Content Powerhouses
- Platform Control vs Content Ownership
- Monetization Models Reshaping Arabic Content
- Scaling Arabic Stories Through Co-Productions and Global Distribution
The Future of FAST in MENA: Sustainable Growth or Passing Hype?
November 2026, 10.55 AM - 11.35 AM
- FAST Adoption and Cultural Fit in MENA
- Advanced Ad Targeting and Programmatic Monetization
- Strategic Role of FAST for Local Platforms vs Global Players
Sports 2.0: AI & Immersive Tech Transforming MENA Sports
November 2026, 10.55 AM - 11.35 AM
- AI-Driven Performance and Analytics
- Fan Engagement in the Metaverse
- Smart Stadiums and Live Event Innovation
- Monetization and Sponsorship in the Tech Era
Coffee Break
November 2026, 11.35 AM - 12.05 PM
Coffee Break
November 2026, 11.35 AM - 12.05 PM
One Audience, Many Screens: The Quest for Unified Measurement
November 2026, 12.05 PM - 12.45 PM
- Cross-Device and Cross-Platform Viewing Habits in MENA
- Integrating Linear TV, OTT, CTV, and Digital Metrics
- Data Standardization Challenges and Opportunities in the Region
- Optimizing Ad Spend and Campaign ROI Through Unified Insights
OTT Survival: Ad-Tiers, Originals & Smarter Growth
November 2026, 12.05 PM - 12.45 PM
- Subscriber Segmentation and Ad-Tier Optimization
- Local Originals vs Global Content: Finding the Sweet Spot
- Leveraging Data for Personalized Viewing and Retention
- Scaling OTT in MENA: Partnerships, Telcos, and Market Expansion
AI & Dynamic Creative: Real-Time Personalization for MENA Brands
November 2026, 12.45 PM - 1.25 PM
- AI-Powered Creative Tools Localized for MENA Audiences
- Behavioral and Contextual Personalization Across Touchpoints
- Human-AI Collaboration: Balancing Creativity and Performance
- Ethics, Privacy, and Data Governance in AI-Driven Marketing
The Super Aggregator Race: Telcos & OTT Battle for the Screen
November 2026, 12.45 PM - 1.25 PM
- Telcos vs OTT: Who Owns the Viewer Relationship?
- Bundling, Partnerships, and Converged Offerings in MENA
- Content Discovery and Curation: Winning the Attention War
- Monetization Strategies: Ads, Subscriptions, and Hybrid Models
Lunch
November 2026, 1.25 PM - 2.25 PM
Lunch
November 2026, 1.25 PM - 2.25 PM
Safe & Sound: Brand Trust in the Connected Living Room
November 2026, 2.25 PM - 3.05 PM
- Premium Inventory and Consumer Trust in MENA
- CTV Transparency, Verification, and Brand Suitability
- Cultural and Contextual Relevance for Regional Audiences
- Measurement, Accountability, and ROI Confidence
Broadcast Reinvented: Satellite, Streaming & Cloud Unite
November 2026, 2.25 PM - 3.05 PM
- Hybrid Broadcast Models: Merging Satellite and OTT
- Cloud-Powered Content Management and Distribution
- Enhancing Reach and Personalization Through Streaming
- Monetization Opportunities Across Platforms and Devices
Precision Advertising on CTV: Data, Creativity & ROI
November 2026, 3.05 PM - 3.45 PM
- Advanced Audience Segmentation and Cross-Device Targeting
- Dynamic Creative Optimization for Regional Preferences
- Programmatic Buying and Ad-Tech Innovations in MENA
Gen Z UX: Hyper-Personalisation & Next-Gen Digital Journeys
November 2026, 3.05 PM - 3.45 PM
- Understanding Gen Z Behaviors and Expectations
- Hyper-Personalisation: AI-Driven Content and Experiences
- Omnichannel Engagement: Social, Mobile, and Emerging Platforms
- Designing Frictionless, Interactive, and Immersive Digital Journeys
Networking Coffee
November 2026, 3.45 PM - 3.45 PM
Networking Coffee
November 2026, 3.45 PM - 3.45 PM