Agenda - conferences dataxis

08:30	Registration Exhibitor Room Registration Exhibitor Room
9:40	Welcoming Speech Exhibitor Room Welcoming Speech Exhibitor Room
9:45	Market Overview Room 1 - Series MENA Market Overview Room 2 - CTV AD
10:00	Arabic Content Power Shift: Creators, Studios & Platforms Room 1 - Series MENA Connected TV in MENA: Unlocking the Living Room Revolution Room 2 - CTV AD
10:40	Keynote Session Room 1 - Series MENA Keynote Session Room 2 - CTV AD
11:10	Coffee Break Exhibitor Room Coffee Break Exhibitor Room
11:40	Sports 2.0: AI & Immersive Tech Transforming MENA Sports Room 1 - Series MENA The Future of FAST in MENA: Sustainable Growth or Passing Hype? Room 2 - CTV AD
12:20	Gen Z UX: Hyper-Personalisation & Next-Gen Digital Journeys Room 1 - Series MENA One Audience, Many Screens: The Quest for Unified Measurement Room 2 - CTV AD
13:00	Lunch Exhibitor Room Lunch Exhibitor Room
14:00	Broadcasting in the MENA Era: Innovation, Strategy & Audience Retention Room 1 - Series MENA AI & Dynamic Creative: Real-Time Personalization for MENA Brands Room 2 - CTV AD
14:40	OTT Survival: Ad-Tiers, Originals & Smarter Growth Room 1 - Series MENA Safe & Sound: Brand Trust in the Connected Living Room Room 2 - CTV AD
15:20	Networking Coffee Exhibitor Room Networking Coffee Exhibitor Room

08:30	Registration Exhibitor Room Registration Exhibitor Room
9:40	Welcoming Speech Room 1 - Series MENA Welcoming Speech Room 2 - CTV AD
10:00	The Super Aggregator Race: Telcos & OTT Battle for the Screen Room 1 - Series MENA Precision Advertising on CTV: Data, Creativity & ROI Room 2 - CTV AD
10:40	Beyond the big screen the new era of mobile first storytelling and micro drama Room 1 - Series MENA Responsible Media: Trust & Growth in AI-Driven Room 2 - CTV AD
11:20	Coffee Break & Networking Exhibitor Room Coffee Break & Networking Exhibitor Room
11:50	Kids’ Content & Family Media: Safe, Localised & Engaging Experiences Room 1 - Series MENA Global Platforms, Local Culture: Advertising That Works in MENA Room 2 - CTV AD
12:30	The Impact of social media in the entertainment industry Room 1 - Series MENA Fragmentation Fatigue: Can Brands Still Build Scale in MENA? Room 2 - CTV AD
13:10	Lunch & Networking Exhibitor Room Lunch & Networking Exhibitor Room
14:10	MENA Media Partnerships & Co-Productions: Scaling Local Stories Room 1 - Series MENA Beyond Apps: How TV Operating Systems Control Advertising Room 2 - CTV AD
15:50	Networking Coffee Break Exhibitor Room Networking Coffee Break Exhibitor Room