Agenda - conferences dataxis

08:30	Registration Registration
9:40	Welcoming Speech Welcoming Speech
9:45	Market Overview Market Overview
10:00	Arabic Content Power Shift: Creators, Studios & Platforms Connected TV in MENA: Unlocking the Living Room Revolution
10:40	Keynote Session Keynote Session
11:10	Coffee Break Coffee Break
11:40	Sports 2.0: AI & Immersive Tech Transforming MENA Sports The Future of FAST in MENA: Sustainable Growth or Passing Hype?
12:20	Gen Z UX: Hyper-Personalisation & Next-Gen Digital Journeys One Audience, Many Screens: The Quest for Unified Measurement
13:00	Lunch Lunch
14:00	Broadcasting in the MENA Era: Innovation, Strategy & Audience Retention AI & Dynamic Creative: Real-Time Personalization for MENA Brands
14:40	OTT Survival: Ad-Tiers, Originals & Smarter Growth Safe & Sound: Brand Trust in the Connected Living Room
15:20	Networking Coffee Networking Coffee

08:30	Registration Registration
9:40	Welcoming Speech Welcoming Speech
10:00	The Super Aggregator Race: Telcos & OTT Battle for the Screen Precision Advertising on CTV: Data, Creativity & ROI
10:40	Beyond the big screen the new era of mobile first storytelling and micro drama Responsible Media: Trust & Growth in AI-Driven
11:20	Coffee Break & Networking Coffee Break & Networking
11:50	Kids’ Content & Family Media: Safe, Localised & Engaging Experiences Global Platforms, Local Culture: Advertising That Works in MENA
12:30	The Impact of social media in the entertainment industry Fragmentation Fatigue: Can Brands Still Build Scale in MENA?
13:10	Lunch & Networking Lunch & Networking
14:10	MENA Media Partnerships & Co-Productions: Scaling Local Stories Beyond Apps: How TV Operating Systems Control Advertising
15:50	Networking Coffee Break Networking Coffee Break