Speakers

Bartosz Bielecki, CMO of Commerce Media Tech and IAB Poland’s E-Commerce and Retail Media Deputy Head, leverages over 10 years of digital marketing expertise to maximize retailer advertising revenue through strategic data and technology applications.

After beginning his career on the brand side at Unilever, Tanguy joined the Publicis Group to launch and develop Publicis Commerce in France. He then co-created in 2019 the first committee dedicated to Retail Media within Alliance Digitale (merger of the MMA and IAB France) and has led it ever since. In 2022, Tanguy joined the retail media technology company CitrusAd to help retailers achieve their Retail Media goals before becoming Head of Retail Partnerships at the newly created Retail Media project, Unlimitail.

Martin Hoffmann is the Vice President of Retail Media at Flaconi, a role he has held since April 2021, where he leads a team of 16. With over 13 years of experience in e-commerce—including 3.5 years at Zalando and more than a decade at Flaconi—Martin has built deep expertise across pricing, category management, and retail media. He was recognized by W&V magazine as one of Germany’s top 33 talents under 33.

Charina is the Managing Director of Retail Media for the European Retail Media Business at DOUGLAS, which operates under the name DOUGLAS Marketing Solutions. Charina began her career with US-based female-forward wellness and lifestyle publishers including Oprah Winfrey and Martha Stewart, before co-founding the women’s health and fitness non-profit, Movemeant Foundation. From there, her career led her to retail and product development in the US and abroad where she has innovated everything from hard goods for leading eCommerce brands, to digital goods including retail media advertising solutions that drive bottom line revenue growth for the brands she represents.

Having recently joined Broadsign, from DENTSU in London, Mike is responsible for business development and strategic relationship management within Broadsign’s expanding Retail Media vertical across EMEA.

An OOH Specialist at heart, Mike has spent the last 15 years working in a mix of client servicing and OOH planning & buying roles for some of the world’s leading advertising agencies, as well as roles in Shopper Marketing and Retail Media Ad-Tec.

Going forward Mike’s focus is to apply that blend of Agency, Ad-Tec and Retailer expertise and bring a media buyers perspective into the growing list of considerations retailers must now factor in, when deploying a market leading In-store Retail Media Network proposition.

Michael is the Director for Commerce Media DACH & Nordics at PubMatic. He is responsible for building and executing PubMatic’s Commerce Media strategy in the region. Specifically, he is forging relationships with all relevant parties in the Commerce Media ecosystem, i.e. retailers, commerce companies, data providers, agencies and brands. Overall, the goal is to help all players involved to build a more efficient and transparent value chain that takes the Commerce Media industry to the next level.
Previously, Michael worked at Google for over 8 years, where he was responsible for growing the biggest strategic supply side partnerships in EMEA as well as rolling out Google’s Retail Media solutions for Onsite Monetization and Audience Extension.

Laura is an experienced Senior E-Commerce Manager with over 8 years in the industry, currently working at OTTO, one of Germany’s leading e-commerce platforms. Her focus lies in retail media and marketplace strategy, where she helps brands grow their visibility and performance in highly competitive online environments.
With a strong foundation in international business and corporate strategy, Laura has held impactful roles at both global corporations and fast-paced scale-ups. Her career spans the fashion, lifestyle, and sportswear industries, giving her a unique perspective on brand growth, consumer behavior, and omnichannel excellence.
Laura brings deep expertise in performance marketing, CRM, and digital commerce, along with hands-on experience in marketplace management and retail media solutions. Her professional journey combines strategic thinking with operational execution, always with a focus on innovation, customer experience, and measurable results.

As Chief Executive Officer for DACH, Christopher Samsinger manages the regional business of the British digital out-of-home (DOOH) provider Ocean Outdoor. Since 2024, he has been responsible for the strategic development of the German business and the market presence of the Northern and Western European DOOH market leader. He wants to change the advertising industry with Ocean’s digital 3D out-of-home advertising and increase the share of DOOH in the German advertising market. Christopher Samsinger’s expertise is based on more than 25 years of experience and senior positions in the advertising industry.

Anna is the Head of Havas Market Germany, the specialized unit for E-Commerce, Retail Media, and Performance Marketing within Havas Media. With more than 16 years of experience in marketing, she has extensive expertise in E-Commerce strategy consulting, digital marketing, marketplace management, and search engine optimization.

Anna recognized early on the potential of Retail Media as a powerful growth channel and developed a holistic consulting approach for her clients. She supports companies in integrating Retail Media measures holistically into their media planning and overall business structure while also assisting retailers in the design of their own media inventories. Her clients include leading brands such as Red Bull, JDE, GB Foods, Beam Suntory, AMD, Telefonica and Dr. Theiss.

Before joining Havas Market, Anna founded a successful online business for accessories and gained valuable E-commerce experience. She then served as COO at an agency specialized in Amazon, where she was responsible for building structures and processes, overseeing client consulting, marketing, and HR, and played a key role in developing the company into one of the leading Amazon agencies.

Jonas Petersen is the UK CEO of Media Press Group, a leading provider of entertainment metadata powering Europe’s biggest broadcasters and platforms. With prior experience at BCG and a background in Mechanical Engineering from Imperial College and Nanotechnology from the University of Cambridge, Jonas blends strategic insight with deep technical expertise. He was also Managing Partner at K2 AI, an execution hub advancing AI adoption through applied machine learning and research. At the intersection of technology, media, and AI, Jonas is passionate about building scalable, impactful solutions for the future of content and coordination.

Paul Wright is the Head of Uber Advertising International. He is responsible for all advertising from Uber’s Journey Ads to sponsored messaging in Uber Eats. 

Paul started his career at Sky as one of the first members of the commercial team in the UK. In over a decade at Sky he moved from TV sales into the commercial web. After leaving Sky, he led sales and marketing for a web-based sports business start up and went on to co-found a sports focussed ad network, which later sold to Sky. He subsequently held a variety of digital roles at Bauer and AOL and helped sell a pre-roll video ad business. 

Paul was appointed as the first Chief Digital Officer for OMD Group UK and then Omnicom Media Group UK. He left to join Apple’s first ad business, iAd, and ran that across international markets. Since then, Paul has been involved in a number of Adtech businesses and was part of the Sizmek leadership team which sold to Amazon in 2019 (as GM for EMEA), staying till 2022. After a short stint at Farfetch, Paul joined Uber to launch their UK&I ad business in December 2022.

Paul founded 75Media in 2020 after more than 17 years managing UK-wide out-of-home operations. Prior to this, Paul spent over a decade in brand design, both in the UK and Middle East, working with clients such as HSBC, Nike, First Direct and Ford.

As CEO of 75Media, Paul Inman sets the overall vision and direction of the business, ensuring it remains innovative, commercially strong, and people-focused. A firm believer in leadership at every level, Paul champions a culture of openness, forward thinking, and execution excellence.

Paul plays a key role in shaping the company’s future, identifying new opportunities, and driving strategic partnerships that push 75Media ahead of the competition. With a passion for technology and efficiency, he actively explores AI, automation, and other innovations to enhance business performance and deliver greater results for clients.

Paul is also focused on strengthening relationships with key strategic partners, particularly Wildstone and its broader senior leadership team, to ensure alignment with 75Media’s long-term growth ambitions. 

Jordi Urbea is Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona. He spearheaded the company’s digital transformation in Barcelona, established Ogilvy’s European Customer Engagement & Data hub, and launched innovative initiatives to support emerging companies. A digital advertising pioneer in Spain, Urbea founded his own agency in 1996. He’s a frequent speaker on marketing trends and digital transformation, invests in startups, coordinates a master’s program at Universitat Pompeu Fabra, and has authored several books.

Christian is the Senior ICM Manager at Danone DACH, where he has spent the past three years driving the development of programmatic and retail media strategies across all Danone brands in the region. His role focuses on identifying emerging market trends, building test-and-learn roadmaps, and uncovering synergies across brands to maximize media performance.
He also leads Danone’s retail media initiatives from a media perspective, with a strong emphasis on leveraging opportunities across the full marketing funnel.
Prior to joining Danone, Christian spent six years at Wavemaker Media Agency, where he specialized in crafting omnichannel media

Patrick´s last decade in media had a strong digital focus, without narrowing it down too much to one discipline. The Master of none now specializes in developing solutions and strategies for clients that want to up their game.

Marilu has 15 years of experience in consumer insights and brand consultancy, and has worked with +30 brands across FMCG, Tech & Services, and Pharma. Her expertise lies in turning data into actionable strategies for brand growth, creative development, and communication optimization—helping brands make smarter advertising decisions and drive meaningful impact in local and global markets.

Rameet Kaur is a seasoned data and analytics leader with over 13 years of experience driving data infrastructure, AI-driven solutions, and cross-functional strategy across industries including e-commerce, airlines, research, and consulting. She currently leads the global analytics team at Wayfair, where she drives data strategy and infrastructure across supply chain operations. Prior to this, she played a key role at United Airlines, leading high-impact initiatives to enhance customer experience through data-driven innovation. Rameet is passionate about using data as a strategic asset to power decision-making and business transformation.

David Rissmann is the Head of Strategy & Chief of Staff at Flaconi, a key player in the European e-commerce landscape, where he shapes strategic direction and drives customer-focused operational excellence. A lifelong passion for retail fueled his significant contributions to digital growth and strategy development during his time at Google and Capgemini. With a strong academic foundation and a passion for fostering innovation, David brings a forward-thinking approach and diverse experiences to the stage, offering valuable insights for e-commerce professionals

Christoph is the Director of Retail Media at Rohlik Group, where he shapes and drives Retail Media strategy across key CEE and DACH regions: Germany, Austria, Czechia, Hungary, and Romania. With over a decade at Amazon in pivotal roles in Amazon Ads and AWS, Christoph built strategic partnerships and aligned international cross-functional teams to achieve impactful results. His expertise lies in growing advertiser engagement through data-driven solutions and leading high-performing teams, positioning Rohlik Group as a leader in Retail Media innovation across diverse European markets.

Olaf Reichel has been advising retailers and brands on the strategic and operational development of retail media for several years. With a background in retail, media and marketing, his focus is on the development of holistic retail media concepts – from product design, organization and processes to the selection of suitable technology partners.

As Head of Partner Consultancy with over 15 years of experience in digital marketing and a strong background in data-driven strategy, Huub is passionate about unlocking growth through smart, scalable media solutions. Since joining Zalando almost 11 years ago, he has been instrumental in shaping media innovation that bridges brand ambitions with customer impact.

As Managing Director, Moritz Hoffmann oversees all Retail Media, Data & AdTech activities at the pilot Agency Group across all locations. He supports advertisers in integrating retail media measures into their media planning as well as their wider organization and advises retailers on developing their own data and media inventories. Pilot’s clients include Procter & Gamble, Dr. Oetker, PepsiCo, and OBI.

Previously, Moritz worked for the delivery service Gorillas as General Manager Germany and was responsible for all e-commerce and advertising activities as Senior Director Global Retail Media. His career also includes management roles at platforms and digital marketplaces such as Domino’s Pizza Enterprises Ltd. and Deliveroo.

As Chairman Retail Media Ecosystem at the German Federal Association of the Digital Economy (IAB Germany), Moritz is dedicated to achieving industry-wide standardization and competitiveness, and to create transparency regarding infrastructural development opportunities for retailers.

Saptak is a seasoned AdTech professional with 11 years of experience specializing in digital technology and programmatic advertising. His diverse background encompasses technology, agency, and brand perspectives, gained through impactful roles at industry leaders such as Google and Adform (Tech), and Dentsu Aegis and Omnicom Media Group (Agencies). This experience spans multiple regions, including APAC, the Middle East, and currently EMEA, where he serves as the Global AdTech Lead for Volvo Cars, based in the Netherlands.

A dedicated digital marketing expert, Saptak possesses strong expertise in media, branding, consumer behavior, and product marketing. He has extensive experience in programmatic practice, advertising and marketing technology, and customer success, complemented by a solid foundation in business partnerships and sales strategy.

Expert in Marketing and Sales Data Development, Analytics & Business Growth | 15+ Years of Experience

Dolores is a seasoned professional in marketing and retail data development, analytics, and business transformation, with over 15 years of experience driving data-led strategies in advertising, telecommunications, e-commerce, digital and fashion. She has held key roles across marketing, sales, data technology and controlling, shaping the way companies harness data to fuel growth and innovation, transforming complex datasets into actionable business decisions.

Her expertise lies in unlocking the value of data, building infrastructures that power strategic decision-making, and integrating advanced analytics to optimize performance and revenue. 

Passionate about innovation in applied data analytics, she has successfully helped companies integrate advanced analytics, predictive modeling and automation to turn raw data into actionable insights and revenue-generating opportunities.

At this conference, Dolores will share her insights on the future of retail data analytics, revealing how businesses can leverage customer data, predictive analytics, personalize engagement strategies and automation to stay competitive in an evolving digital landscape

Nadeem Qureshi is the Head of Data at Brand Community Network GmbH (BCN), where he leads the strategy for First-Party Data monetization and data infrastructure. With extensive experience in AdTech, programmatic advertising, and privacy-first data practices, Nadeem focuses on developing innovative approaches to cookieless targeting, audience activation, and data-driven advertising. He has a deep understanding of identity resolution, data management, contextual targeting, and regulatory challenges shaping the future of digital marketing.

At BCN, his key objective is to maximize the value of first-party data in a rapidly evolving ecosystem.

Nadeem plays a key role in shaping the company’s data strategy, with a strong emphasis on privacy-conscious and data-driven advertising.

In addition to his role at BCN, Nadeem is actively shaping industry standards as the lead of the “User Identity” work stream in the Online-Vermarkterkreis (OVK).

Teddy is an award-winning strategist, marketing and media professional inducted into Forbes ’30 Under 30′, INMA ’30 Under 30′, The Future100, BIMA100, awarded ‘Outstanding Transformation of the Year’ and more. She is at the forefront of leading the Programmatic division at Condé Nast – an exclusive mass media company reaching 1B+ consumers in 32 countries. She manages the go-to-market strategy for the British market, overseeing the activity for Vogue, Tatler, CN Traveller, GQ, Wired, the World of Interiors, House & Garden, Glamour, AD and Vanity Fair. Teddy also supports the Western European markets with their go-to-market Programmatic strategies, planning and implementations, while working with her ever-growing global portfolio of clients.

Alessandra Bosco is a seasoned marketing professional with a stellar track record spanning over 15 years. Renowned for her result-driven approach and adeptness in crafting and implementing innovative marketing strategies, Alessandra has left an indelible mark on various industries, including Consulting, SaaS, Retail and B2B companies.

Since January 2025, Alessandra has taken on the role of E-commerce Brand Director at 11teamsports Group, overseeing different banners for the company and serving as a pivotal link between technology, brand management, and marketing.

Based Berlin, she spearheads market research, strategy development, and budgeting initiatives with precision and foresight. Alessandra excels in stakeholder relationship management, fostering strong connections both internally and externally. Her knack for performance analysis and budgeting ensures optimal resource allocation for maximum impact. With a proactive and customer-centric approach to problem-solving, she explores new opportunities with determination. Alessandra’s leadership shines through in her ability to cultivate cross-functional collaborations and drive team growth. Her dedication to delivering comprehensive reporting underscores her commitment to transparency and accountability in all endeavors.

Previously serving as Associate Director at 55 the data company, in Milan, Alessandra excelled in team leadership, spearheading the recruitment and management of a dynamic team. Her strategic prowess was evident in driving business development in Italy across diverse sectors such as Luxury, Automotive, Retail, and Banking. Under her guidance, the company achieved remarkable milestones, including the creation of a team and the establishment of strategic plans and operational processes that transformed the organization’s
landscape.

Before 55, Alessandra was the Head of Marketing at Hubject in Berlin, where she orchestrated impactful B2B marketing strategies, harnessing the power of Agile methodologies. Her expertise in omnichannel marketing, marketing strategy, and CRM has been instrumental in driving growth and awareness for the company.

Alessandra’s proficiency extends beyond traditional marketing realms, evidenced by her adeptness in utilizing a wide array of tools and languages (Italian, English, Spanish, German, Portuguese, and French) to maximize efficiency and results.

With a rich professional journey that includes leadership roles at Here Technologies, fromAtoB, Wooga, and Rocket Internet, Alessandra Bosco continues to leave an indelible mark in the marketing landscape, blending strategic acumen with a passion for innovation and excellence.Her commitment to driving tangible results and fostering team success cements her status as a true marketing luminary, further illustrated by her recognition as a recipient of the 40under40 prize for 2024.

Adrienne Rowland is a results-driven retail media professional with experience across agency and client side. Currently at Wella Company as Senior Manager, Retail Media EMEA, she drives retail media strategies across key markets for a portfolio of 14 brands including Wella Professionals, O.P.I, and Clairol. Previously, Adrienne led global commerce strategies at Wavemaker (WPP), optimizing on-site and off-site retail media investments for CPG brands across Amazon and emerging retail media platforms. 

Alexander is a product leader with over 15 years of experience in product development, including almost a decade in advertising, affiliate marketing, and monetization. Throughout his career, he has led the development of advertising solutions for companies across both Southeast Asia and Europe, navigating various data and privacy challenges. In his current role at Wolt, he is leading the creation of Wolt’s retail media products for brands, as well as marketing instruments for merchants.

Alexander von Woikowsky is Managing Director of Goldvertise and has more than 20 years of experience in the successful capitalization of media companies.

He began his career at IP Deutschland as Sales Manager before moving to InteractiveMedia (now Ströer) in London to manage the international sales business. He then worked for many year at ProSiebenSat.1 in the role of Director Key Account Management Distribution. In 2018, he co-founded Joyn, the platform of Maxdome and 7TV, having previously been Managing Director at Maxdome.

In 2019, he took over the position of Managing Director at Burda Studios Pictures, where he drove the video strategy and contributed his in-depth knowledge of the digital sector. In addition, he supported various companies in the areas of digitization, moving image and strategy. He has worked as a consultant for Goldbach Germany i.e.

Dr. Maryam Ramezani-Bartsch is a visionary leader passionate about data, people, and technology. With leadership experience at adidas, Sky, GroupM, SAP, and Delivery Hero she excels at building and scaling high-performing teams and delivering data-driven solutions in marketing ROI, LTV, personalization, and analytics.

Her global experience across three continents shapes her agile, empathetic leadership style. An award-winning academic, author of scientific papers and patents, and a creative problem solver, Maryam is also a sports enthusiast and proud mother of two.

Jan has over 20 years of experience in the digital marketing and eCommerce field.

At The LEGO Group Jan was first responsible for digital footprint across YouTube and social media in CEE & MEA region. Recently as a member of the regional Leadership Team, he spearheaded initiatives to drive eCommerce growth across the region in 20+ markets and doubled the share of eCommerce business.

Currently Jan is helping businesses to succeed through digital opportunities and helping them to build strong teams able to execute the strategies and deliver against defined KPIs.

Marta Wojciechowska is a Luxury Brand & Beauty Expert and marketing strategist with over 15 years of experience in the premium beauty industry. She currently advises premium and luxury brands on digital growth, commerce media strategy, and omnichannel consumer experience.Previously, Marta spent over a decade at Douglas, one of Europe’s leading beauty retailers, where she was responsible for business development and marketing strategy for over 900 brands across 10 European markets. Her work spanned premium and luxury segments, with a strong focus on performance, desirability, and innovation across all touchpoints.As the founder of her own consultancy, Marta continues to support brands in elevating their market presence, activating retail media, and building emotional connections with modern consumers. She is a frequent speaker at industry events and a trusted partner to both global and independent beauty and lifestyle brands.