Agenda
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Commerce Media Days Mexico
October 1st, 2025
| 9:30 AM |
Registration |
| 10:00 AM |
The rise of digital transit, travel and hospitality media |
| 10:50 AM |
In-store retail media: the ultimate touchpoint |
| 11:30 AM |
Coffee Break & Networking |
| 12:00 PM |
The convergence of social commerce and retail media |
| 12:40 PM |
The role of programmatic in commerce media |
| 1:20 PM |
The best of two worlds: CTV meets retail media |
| 2:00 PM |
Lunch & Networking |
| 3:00 PM |
Boosting omnichannel reach with DOOH |
| 3:45 PM |
Cross-network collaboration: opportunities and challenges |
| 4:30 PM |
Coffee Break & Networking |
| 5:00 PM |
What’s driving the buzz around shoppable media? |
| 5:40 PM |
Trends to watch in commerce media |
| 6:20 PM |
The ad buyers’ perspective |
| 7:00 PM |
Closing Ceremony |
Registration
October 1st, 2025, 9:30 AM - 10:00 AM
The rise of digital transit, travel and hospitality media
October 1st, 2025, 10:00 AM - 10:50 AM
- Connecting brands with engaged audiences on the move
- Loyalty programs, first-party data and deep personalization
- Upper & lower funnel impact measurement
In-store retail media: the ultimate touchpoint
October 1st, 2025, 10:50 AM - 11:30 AM
- In-store marketing and retail media integration
- Contextual advertising over enhanced digital signage
- Integration of mobile media channels
- AI-powered smart shelves and dynamic price adjustments
Coffee Break & Networking
October 1st, 2025, 11:30 AM - 12:00 PM
The convergence of social commerce and retail media
October 1st, 2025, 12:00 PM - 12:40 PM
- Intersection of shoppable social content with RMNs
- Balancing the strength of retailer data with social app experience
- Challenges around incrementality and unified measurement
The role of programmatic in commerce media
October 1st, 2025, 12:40 PM - 1:20 PM
- Automation of RMN inventory buying
- Real-time bidding (RTB) and private marketplaces
- Programmatic-driven in-cart additions, new purchases and repeat business
The best of two worlds: CTV meets retail media
October 1st, 2025, 1:20 PM - 2:00 PM
- Partnership models between retailers and OTTs
- Interactive and shoppable TV ads
- High-precision data-driven activation and conversion
- Closed-loop attribution to track customer journey
Lunch & Networking
October 1st, 2025, 2:00 PM - 3:00 PM
Boosting omnichannel reach with DOOH
October 1st, 2025, 3:00 PM - 3:45 PM
- DOOH tactics for the early stages of the customer journey
- Contextual ads: mobile data, geofencing and real-time analytics
- Retargeting DOOH viewers with retail media ads
Cross-network collaboration: opportunities and challenges
October 1st, 2025, 3:45 PM - 4:30 PM
- The path to dynamic cross-commerce media ad campaigns
- Unlocking the potential of first-party data partnerships
- Overcoming technical and competitive barriers
Coffee Break & Networking
October 1st, 2025, 4:30 PM - 5:00 PM
What’s driving the buzz around shoppable media?
October 1st, 2025, 5:00 PM - 5:40 PM
- From awareness to purchase in one interaction
- Integration of buying functionality into video content
- The art and the science behind real-time contextual relevance
- Turning second-screen viewing to your advantage
Trends to watch in commerce media
October 1st, 2025, 5:40 PM - 6:20 PM
- Offsite reach: beyond owned platforms
- Standardization: the antidote to fragmentation?
- Innovation: new ad formats, AI integration and immersive user experiences
The ad buyers’ perspective
October 1st, 2025, 6:20 PM - 7:00 PM
- Brands shifting national ad budgets into commerce media
- Dealing with retailer fragmentation
- Best practices to improve return optimization
Closing Ceremony
October 1st, 2025, 7:00 PM -