Agenda
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Commerce Media Days MENA
Day 1 - November 2026
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Commerce Media Days MENA 2
Day 2 - November 2026
| 08:30 |
Registration & Welcoming Coffee |
| 09:25 |
Opening Speech |
| 09:50 |
The Growth of Retail Media in MENA: Ecosystem, Maturity & Strategic Opportunities |
| 10:30 |
Keynote/ Customized Session |
| 11:00 |
Coffee Break & Networking |
| 11:30 |
Omnichannel Commerce Media: Connecting In-Store, Online & Offsite Media |
| 12:10 |
AI & Technology Innovation: Building the Future Commerce Media Stack |
| 12:50 |
Lunch & Networking |
| 13:50 |
Personalisation & Customer Experience: Winning Shoppers Across Economic & Cultural Contexts |
| 14:30 |
Creative Excellence & Shoppable Experiences: Driving Performance Through Format Innovation |
| 15:10 |
Networking Coffee Break |
| 08:30 |
Registration & Welcoming Coffee |
| 09:25 |
Opening Speech |
| 09:50 |
Cross-Border Commerce & Regional Expansion Strategies |
| 10:30 |
Keynote/ Customized Session |
| 11:00 |
Coffee Break & Networking |
| 11:30 |
The Role of Agencies, Tech Partners & Fintech in Scaling Commerce Media |
| 12:10 |
From Billboards to Checkout: How OOH & Retail Media Are Converging in the Middle East |
| 12:50 |
Lunch & Networking |
| 13:50 |
Emerging Payment & Loyalty Innovations in Retail Media |
| 14:30 |
Data-Driven Commerce Media: Turning Insights into Revenue |
| 15:10 |
Networking Coffee Break |
Registration & Welcoming Coffee
Day 1 - November 2026 , 8.30 AM - 8.30 AM
Opening Speech
Day 1 - November 2026 , 9.25 AM - 9.25 AM
The Growth of Retail Media in MENA: Ecosystem, Maturity & Strategic Opportunities
Day 1 - November 2026 , 9.50 AM - 10.30 AM
Retailer-owned networks, competitive positioning between marketplaces, grocery, and multi-brand retailers, and the rise of monetisation models.
Keynote/ Customized Session
Day 1 - November 2026 , 10.30 AM - 11.00 AM
Coffee Break & Networking
Day 1 - November 2026 , 11.00 AM - 11.30 AM
Omnichannel Commerce Media: Connecting In-Store, Online & Offsite Media
Day 1 - November 2026 , 11.30 AM - 12.10 PM
Digital in-store screens, shopper insights, cross-channel targeting, and offsite scalability across web, social, and video.
AI & Technology Innovation: Building the Future Commerce Media Stack
Day 1 - November 2026 , 12.10 PM - 12.50 PM
AI-driven optimisation, automation, dynamic creative, SSP/DSP/CDP architecture, and programmatic retail media.
Lunch & Networking
Day 1 - November 2026 , 12.50 PM - 1.50 PM
Personalisation & Customer Experience: Winning Shoppers Across Economic & Cultural Contexts
Day 1 - November 2026 , 1.50 PM - 2.30 PM
Contextualisation, loyalty, advanced segmentation, and elevating consumer engagement without over-targeting.
Creative Excellence & Shoppable Experiences: Driving Performance Through Format Innovation
Day 1 - November 2026 , 2.30 PM - 3.10 PM
Shoppable video, live commerce, creative automation, and retail-specific formats that convert.
Networking Coffee Break
Day 1 - November 2026 , 3.10 PM - 4.10 PM
Registration & Welcoming Coffee
Day 2 - November 2026, 8.30 AM - 8.30 AM
Opening Speech
Day 2 - November 2026, 9.25 AM - 9.25 AM
Cross-Border Commerce & Regional Expansion Strategies
Day 2 - November 2026, 9.50 AM - 10.30 AM
How brands, agencies, and retailers operate across GCC, Levant, and North Africa, and how cross-border insights inform media investments.
Keynote/ Customized Session
Day 2 - November 2026, 10.30 AM - 11.00 AM
Coffee Break & Networking
Day 2 - November 2026, 11.00 AM - 11.30 AM
The Role of Agencies, Tech Partners & Fintech in Scaling Commerce Media
Day 2 - November 2026, 11.30 AM - 12.10 PM
Agency-led transformation, fintech partnerships, loyalty/payment data integration, and building end-to-end monetisation solutions.
From Billboards to Checkout: How OOH & Retail Media Are Converging in the Middle East
Day 2 - November 2026, 12.10 PM - 12.50 PM
Exploring how outdoor, in-store, and digital media work together to influence shoppers and drive measurable retail outcomes in MENA
Lunch & Networking
Day 2 - November 2026, 12.50 PM - 1.50 PM
Emerging Payment & Loyalty Innovations in Retail Media
Day 2 - November 2026, 1.50 PM - 2.30 PM
How digital wallets, loyalty programs, and integrated payment solutions are reshaping shopper engagement and monetisation opportunities across the region.
Data-Driven Commerce Media: Turning Insights into Revenue
Day 2 - November 2026, 2.30 PM - 3.10 PM
Exploring how first-party data, advanced analytics, and real-time measurement are used to optimise campaigns, drive conversions, and maximise ROI across retail media channels.
Networking Coffee Break
Day 2 - November 2026, 3.10 PM - 4.10 PM