Agenda
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Commerce Media Days MENA
November 2026
| 08:30 |
Registration & Welcoming Coffee |
| 09:25 |
Opening Speech |
| 09:30 |
Market Overview |
| 9:50 |
The Growth of Retail Media in MENA: Ecosystem, Maturity & Strategic Opportunities |
| 10:55 |
Omnichannel Commerce Media: Connecting In-Store, Online & Offsite Media |
| 11:35 |
Coffee Break & Networking |
| 12:05 |
From Billboards to Checkout: How OOH & Retail Media Are Converging in the Middle East |
| 12:45 |
Personalisation & Customer Experience: Winning Shoppers Across Economic & Cultural Contexts |
| 13;25 |
Lunch & Networking |
| 14:25 |
Creative Excellence & Shoppable Experiences: Driving Performance Through Format Innovation |
| 15:05 |
Who Owns the Shopper? AI, Data & Commerce Media Power in MENA |
| 15:45 |
Networking Coffee Break |
Registration & Welcoming Coffee
November 2026, 8.30 AM - 8.30 AM
Opening Speech
November 2026, 9.25 AM - 9.25 AM
Market Overview
November 2026, 9.30 AM - 9.45 AM
The Growth of Retail Media in MENA: Ecosystem, Maturity & Strategic Opportunities
November 2026, 9.50 AM - 10.30 AM
Retailer-owned networks, competitive positioning between marketplaces, grocery, and multi-brand retailers, and the rise of monetisation models.
Omnichannel Commerce Media: Connecting In-Store, Online & Offsite Media
November 2026, 10.55 AM - 11.35 AM
Digital in-store screens, shopper insights, cross-channel targeting, and offsite scalability across web, social, and video.
Coffee Break & Networking
November 2026, 11.35 AM - 12.05 PM
From Billboards to Checkout: How OOH & Retail Media Are Converging in the Middle East
November 2026, 12.05 PM - 12.45 PM
Exploring how outdoor, in-store, and digital media work together to influence shoppers and drive measurable retail outcomes in MENA
Personalisation & Customer Experience: Winning Shoppers Across Economic & Cultural Contexts
November 2026, 12.45 PM - 1.25 PM
Contextualisation, loyalty, advanced segmentation, and elevating consumer engagement without over-targeting.
Lunch & Networking
November 2026, 12.00 AM - 1.00 AM
Creative Excellence & Shoppable Experiences: Driving Performance Through Format Innovation
November 2026, 2.25 PM - 3.05 PM
Shoppable video, live commerce, creative automation, and retail-specific formats that convert.
Who Owns the Shopper? AI, Data & Commerce Media Power in MENA
November 2026, 3.05 PM - 3.45 PM
How outdoor, in-store, and digital media are being integrated to create seamless shopper journeys, driving measurable results for brands and retailers across MENA
Networking Coffee Break
November 2026, 3.45 PM - 3.45 PM