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Agenda

Commerce Media Days MENA

October 2, 2025

08:30	Registration & Welcoming Coffee
09:30	Welcoming Speech
09:45	Benefits of the retailers shoppers data for the brands Prashant Talwar Director of Shopping, Grocery & Dark Stores Deliveroo Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England. It operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, the United Arab Emirates, Kuwait, and Qatar. It formerly operated in Germany, Taiwan, Spain, the Netherlands, Australia, and Hong Kong. Its subsidiary operation, Deliveroo Editions operates dark kitchens for the preparation of delivery-only meals Saurabh Shukla Head of Adtech – Retail Media - Landmark Digital Landmark Group Landmark Group is a UAE-based multinational conglomerate known for its retail and hospitality businesses, founded by Micky Jagtiani. The group operates in various sectors including retail, hospitality, and logistics, with a presence in the Middle East, Africa, and India. They own and franchise a wide range of brands, including Centrepoint, Max Fashion, and Home Centre, among others. Darine El Sabbagh General Manager of E-commerce and Omnichannel FACES FACES is the leading beauty omni-retailer with the latest fragrance, home fragrances, skincare, bath and body, makeup, haircare, and accessories in the region. With 23 years of presence and expertise in the Middle East and the Gulf market, 70 stores across 9 countries (UAE, Kuwait, Saudi Arabia, Egypt, Lebanon, Qatar, Jordan, Morocco & Bahrain) and an online presence. Being pioneers in beauty retail in the region has allowed FACES to offer you the most luxurious brands, providing you with the most glamorous makeup products, trends, and beauty experts to answer all your beauty questions. FACES seeks to leave you with an unforgettable experience while being emotionally connected in every beautiful moment. Rahul Krishnan Regional Head of eCommerce Performance Marketing Beiersdorf Beiersdorf is a German multinational company focused on personal-care products and pressure-sensitive adhesives. Headquartered in Hamburg, Germany, it has a strong global presence with over 20,000 employees and more than 160 affiliates worldwide. Beiersdorf's portfolio includes well-known brands like NIVEA, Eucerin, La Prairie, and Hansaplast/Elastoplast. The company operates in two main segments: Consumer Business, focusing on skin and beauty care, and tesa, specializing in self-adhesive products for various industries and consumers.
10:35	Redefining customer experience through retail media: Bridging insights and engagement Faheem Ahmad Head of Growth Chalhoub Group Chalhoub Group is active in the luxury, fashion, and beauty sectors in the Middle East through three types of activities: distribution, regionally and locally in 8 countries; retail, with over 750 stores; and marketing services. Some of Chalhoub’s joint ventures, which allow a co-management with the brands, include Louis Vuitton, Dior Couture, Sephora, Fendi, Puig, Celine, Givenchy, Louboutin, and Havas. Some of the group's retail franchises include Saks Fifth Avenue, Loewe, Carolina Herrera, Swarovski, Lacoste, and Michael Kors. The distribution franchise includes L’Oréal Luxury. Kareem Al Saady Director, Retail Media and Retail Partnerships MENA talabat talabat transformed the food ordering business in the Middle East when it launched in Kuwait in 2004. With a network of over 13,000 restaurants and stores and 24,000 branches, talabat has become the region’s home of food. In addition to food ordering, talabat is also revolutionising the grocery ordering vertical in the MENA region. Talabat mart, the region’s first q-commerce store launched in Kuwait in October 2019. Without a storefront, talabat mart is delivery-only and provides hyperfast 30-minute delivery of groceries to customers. Currently talabat mart operates in both Kuwait and the United Arab Emirates. Today, talabat lives to help people create and enjoy the moments that matter. With talabat as their trusted sidekick, customers can spend less time preparing food, shopping for groceries, and doing other unimportant tasks and more time doing what matters to them. Talabat is part of Delivery Hero, the global leader in online food ordering and delivery. Chirag Galundia Head of Commerce MENA Publicis Media
11:20	Coffee Break & Networking
11:50	Keynote
12:10	Bridging OOH with Retail Media: Driving Value for Retailers, Brands and Agencies Dom Kozak Director of Programmatic JCDecaux Middle East JCDecaux is a global out-of-home advertising company, reaching +890 Million people daily, with more than 1 million advertising panels in + 80 countries. JCDecaux is the only international player in the Middle East and has presence in 6 countries: United Arab Emirates, Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Kuwait. The Middle East business segment includes transport and street furniture advertising and offers a broad range of digital, static and experiential advertising solutions in strategic and highly sought-after locations and environments. It all started 50 years ago when Jean-Claude Decaux had an idea that would change cities across the world - to provide and maintain bus shelters free-of-charge paid for by advertising. Today, JCDecaux continues Jean-Claude Decaux’s vision, delivering public amenities funded by advertising and a powerful communications’ channel for brand and client partners. Mazen Mroueh Head of Performance Product, Operations & Retail Media Publicis Media Harish Pandey Head of Revenues – Retail Media Landmark Group Landmark Group is a UAE-based multinational conglomerate known for its retail and hospitality businesses, founded by Micky Jagtiani. The group operates in various sectors including retail, hospitality, and logistics, with a presence in the Middle East, Africa, and India. They own and franchise a wide range of brands, including Centrepoint, Max Fashion, and Home Centre, among others. Alisher Ziyaev Associate Director - Retail Media Union Coop Union Coop is considered one of the retail pioneers and the largest consumer cooperative in the UAE region with its 27 branches. It also owns eight shopping centers: Al Warqa City Mall, Etihad Mall, Al Barsha Mall, Al Barsha South Mall ,Nad Al Hamar Center ,Al Nahda ,Motor City and Silicon Oasis. The cooperative also launched a chain of stores under the name ‘Coop’, which represents a new concept of shopping as it includes 4 outlets in addition to one branch of the Mini Coop chain. Moreover, Union Coop is also the first consumer cooperative in the Middle East that incorporates ‘smart shopping’ in several of its branches, in addition to Consumer Happiness services. Union Coop contributes directly to supporting price stability through the promotional campaigns it implements by spending tens of millions of dirhams annually on discounts, real value promotions, prizes and others.
12:50	Lunch & Networking
13:50	Mobile integration and omnichannel strategies for Retail Media Shriram Srinivasan Group Director Digital Alamar Alamar Foods Company is a Saudi-based leading Quick Service Restaurant (QSR) operator in the Middle East, North Africa, and Pakistan (MENAP Region). Over the last 30 years, Alamar has developed a reputation as the foremost trusted QSR operator across the MENAP region powered by the latest technological and digital infrastructure to deliver an unmatched customer experience. Syed Zeeshan Ali Regional Technology Lead - Middle East, Pakistan, Turkey, Africa and Germany Yum! Brands Yum! Brands, Inc. is an American multinational fast food corporation. It is a spin-off of PepsiCo, after they acquired KFC, Pizza Hut, and Taco Bell. PepsiCo divested the brands in 1997, and these consolidated as Yum! Alisha Malik eCommerce Lead, Middle East FrieslandCampina FrieslandCampina is a large, international dairy company with a cooperative history, owning and operating through the Zuivelcoöperatie FrieslandCampina U.A., which is owned by 14,634 dairy farmers in the Netherlands, Belgium, and Germany. The company processes milk into a wide range of dairy products and ingredients, with a global presence and a significant impact on the dairy industry. Tariq Ziyad CX & Loyalty Manager GCC Abdul Samad Al Qurashi Abdul Samad Al Qurashi is a luxury perfume house founded in 1852, known for its high-quality oud, musk, and other fragrances. The brand has a rich heritage and tradition, having been passed down through generations. They offer a wide range of perfumes, including oud blends, Bakhoor, and other unique fragrances. Sarah Soufan Business Partnership Manager TikTok TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
14:40	Retail Media panorama in MENA Ulyana Vilkina Regional Marketing Manager UAE Fix Price Fix Price Group is an international retail chain offering a wide variety of products for the whole family at low, fixed prices. Fix Price stores feature over 2,000 products across various categories: home goods, household chemicals, cosmetics and hygiene products, stationery and books, clothing and toys, as well as food, beverages, and much more. In addition to everyday items, we constantly introduce exciting new products, as well as seasonal and holiday essentials, to surprise our customers and bring them joyful experiences. Our unique and constantly changing assortment, combined with low prices, creates a treasure hunt atmosphere. Our main focus is on customers and their needs. We open modern stores so that more families can enjoy convenient and affordable shopping! Rasha Hamzeh Managing Director The Inhouse Agency Our focus is on building a community of individuals who are passionate and skilled in delivering exceptional work. Our community includes students and agencies who are dedicated to providing high-quality marketing and business consulting services to brands that want to transform their business. Our team of consultants has the expertise and knowledge to help businesses achieve success in today's fast-paced and ever-changing business landscape. We work with our clients to identify their needs and challenges, and develop customized solutions that are tailored to their specific goals and objectives. We understand that each business is unique, and that there is no one-size-fits-all solution when it comes to marketing and business consultancy. That's why we take a data-driven approach to our consulting services, using the latest industry trends and insights to develop strategies that are both effective and innovative. Whether our clients are looking to improve their brand awareness, increase their customer engagement, or expand their market reach, our team is equipped to deliver the results they need. We work closely with our clients to ensure that our strategies are aligned with their business objectives, and that they deliver tangible results that drive growth and profitability. As a part of our commitment to our community, we offer a range of training and development opportunities to help our members build their skills and expertise. From online training programs to in-person workshops, we provide our members with the resources they need to stay ahead of the curve and deliver exceptional work. So whether you're a business owner looking to transform your brand, or a student or agency looking to build your skills and expertise, we invite you to join our community and start making a difference today. Together, we can achieve greatness and drive meaningful change in the world of marketing and business consultancy. Sally Gomaa Head of Marketing MENA - Specialized nutrition Danone Danone is a French multinational food-products corporation, founded in 1919, known for its yogurt, plant-based products, waters, and specialized nutrition products, with a mission to bring health through food to as many people as possible. Ahmed Alhob Marketing Manager Abdullah AlOthaim Markets Abdullah Al-Othaim Markets Company is a Saudi Arabia–based joint stock company, currently operating in Saudi Arabia and Egypt. Its main activities are food wholesaling, grocery stores, and malls. As of 2017 the company operated 183 stores – 143 supermarkets and hypermarkets, 27 convenience stores, and 13 wholesale outlets in Saudi Arabia, and 31 stores in Egypt.
15:25	Retail media market : Standardization, confidence and transparency issues Tayab Hasan General Manager of Ads Careem Careem is building ‘the everything app’ for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. In 2019, we were acquired by Uber for $3.1 billion USD, solidifying our position as the biggest unicorn in the Middle East and providing new opportunities for startups in the region. This acquisition allowed us to bring some of the best talent into our organisation, which was a critical part of our growth strategy. Now, we're excited to explore synergies with the global technology investor e& following their $400 million investment in the Careem Super App. With two strong partners in e& and Uber, we're looking forward to building category-leading verticals and scaling the Super App across our key markets. Akshay Singh Vice President Retail Media & Analytics Majid Al Futtaim Majid Al Futtaim Retail is a significant player in the Middle East, Africa, and Asia, known for its ownership of Carrefour franchise rights and its diverse retail portfolio. According to Majid Al Futtaim, they operate over 390 Carrefour stores across 12 markets, and also own and operate other brands like HyperMax, Supeco, and Myli. They are recognized for their omnichannel approach, providing both physical and digital retail experiences to customers.
16:00	Networking Coffee