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Commerce Media Days MENA

October 2, 2025

08:30	Registration & Welcoming Coffee Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics)
09:25	Opening Speech Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Hans Christensen Vice President and Manager Dubai Technology Entrepreneur Campus (Dtec) An initiative of Dubai Silicon Oasis Authority, Dtec is designed to conveniently set up a new business in Dubai. From 100% business ownership, visa processing, 24/7 access, high speed wifi, a range of creative meeting and events spaces, Dtec has it all. Setting up a business has never been easier! For technology startups and entrepreneurs looking for flexible coworking or office space in Dubai for rent, Dtec offers a nurturing, supportive community from which to set up their new business. The largest technology innovation hub in the MENA region, the 10,000 sqm creatively designed workspace hosts an integrated ecosystem, home to hundreds of startups, SMEs and technology entrepreneurs from around the world. Got a great idea you want to see realized? Everything you need can be found in Dtec. Our coworking space encourages collaboration, our accelerator programs and funding arm give a young business set up in the UAE a head start, and our networking events ensure you get your name out there and stay on top of industry trends.
09:30	Overview of the consumer market in the UAE Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Kirill Fediakov Founder Scrapy Scrapy - online shop of company databases
09:45	Customized Panel Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics)
10:15	Benefits of the retailers shoppers data for the brands Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Prashant Talwar Director of Shopping, Grocery & Dark Stores Deliveroo Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England. It operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, the United Arab Emirates, Kuwait, and Qatar. It formerly operated in Germany, Taiwan, Spain, the Netherlands, Australia, and Hong Kong. Its subsidiary operation, Deliveroo Editions operates dark kitchens for the preparation of delivery-only meals Saurabh Shukla Head of Adtech – Retail Media - Landmark Digital Landmark Group Landmark Group is a UAE-based multinational conglomerate known for its retail and hospitality businesses, founded by Micky Jagtiani. The group operates in various sectors including retail, hospitality, and logistics, with a presence in the Middle East, Africa, and India. They own and franchise a wide range of brands, including Centrepoint, Max Fashion, and Home Centre, among others. Darine El Sabbagh General Manager of E-commerce and Omnichannel FACES FACES is the leading beauty omni-retailer with the latest fragrance, home fragrances, skincare, bath and body, makeup, haircare, and accessories in the region. With 23 years of presence and expertise in the Middle East and the Gulf market, 70 stores across 9 countries (UAE, Kuwait, Saudi Arabia, Egypt, Lebanon, Qatar, Jordan, Morocco & Bahrain) and an online presence. Being pioneers in beauty retail in the region has allowed FACES to offer you the most luxurious brands, providing you with the most glamorous makeup products, trends, and beauty experts to answer all your beauty questions. FACES seeks to leave you with an unforgettable experience while being emotionally connected in every beautiful moment. Rahul Krishnan Regional Head of eCommerce Performance Marketing Beiersdorf Beiersdorf is a German multinational company focused on personal-care products and pressure-sensitive adhesives. Headquartered in Hamburg, Germany, it has a strong global presence with over 20,000 employees and more than 160 affiliates worldwide. Beiersdorf's portfolio includes well-known brands like NIVEA, Eucerin, La Prairie, and Hansaplast/Elastoplast. The company operates in two main segments: Consumer Business, focusing on skin and beauty care, and tesa, specializing in self-adhesive products for various industries and consumers. Sagarika Nayak Director Customer Success & VOC GMG GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, home, properties and logistics sectors. On a mission to inspire others to live well and win in ways that make the world better.
10:50	Redefining customer experience through retail media: Bridging insights and engagement Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Faheem Ahmad Head of Growth Chalhoub Group Chalhoub Group is active in the luxury, fashion, and beauty sectors in the Middle East through three types of activities: distribution, regionally and locally in 8 countries; retail, with over 750 stores; and marketing services. Some of Chalhoub’s joint ventures, which allow a co-management with the brands, include Louis Vuitton, Dior Couture, Sephora, Fendi, Puig, Celine, Givenchy, Louboutin, and Havas. Some of the group's retail franchises include Saks Fifth Avenue, Loewe, Carolina Herrera, Swarovski, Lacoste, and Michael Kors. The distribution franchise includes L’Oréal Luxury. Chirag Galundia Head of Commerce MENA Publicis Media Sagarika Nayak Director Customer Success & VOC GMG GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, home, properties and logistics sectors. On a mission to inspire others to live well and win in ways that make the world better. Ania Sapin Head of Omnichannel Spinneys UAE Spinneys UAE is a premium grocery retailer that was founded in 1962, operating supermarkets under the Spinneys and Waitrose brands. It is a publicly traded company on the Dubai Financial Market (DFM) and generates most of its revenue from the UAE market. The company's vision is to be the best retailer in its markets by providing premium groceries and focusing on nourishing customers to inspire better lives.
11:20	Coffee Break & Networking Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics)
11:50	Transforming Addressability Through Clean Rooms in MENA Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Oliver Klander Commercial Director, MEA LiveRamp LiveRamp Holdings, Inc., is a US SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The company now known as LiveRamp was created from the combination of Acxiom and a company it acquired named LiveRamp in 2014. Gagandeep Singh Head of Analytics & Data Science e& life A subsidiary of e& offering innovative digital and entertainment solutions through its content and distribution strategies.
12:15	Bridging OOH with Retail Media: Driving Value for Retailers, Brands and Agencies Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Dom Kozak Director of Programmatic JCDecaux Middle East JCDecaux is a global out-of-home advertising company, reaching +890 Million people daily, with more than 1 million advertising panels in + 80 countries. JCDecaux is the only international player in the Middle East and has presence in 6 countries: United Arab Emirates, Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Kuwait. The Middle East business segment includes transport and street furniture advertising and offers a broad range of digital, static and experiential advertising solutions in strategic and highly sought-after locations and environments. It all started 50 years ago when Jean-Claude Decaux had an idea that would change cities across the world - to provide and maintain bus shelters free-of-charge paid for by advertising. Today, JCDecaux continues Jean-Claude Decaux’s vision, delivering public amenities funded by advertising and a powerful communications’ channel for brand and client partners. Mazen Mroueh Head of Performance Product, Operations & Retail Media Publicis Media Harish Pandey Head of Revenues – Retail Media Landmark Group Landmark Group is a UAE-based multinational conglomerate known for its retail and hospitality businesses, founded by Micky Jagtiani. The group operates in various sectors including retail, hospitality, and logistics, with a presence in the Middle East, Africa, and India. They own and franchise a wide range of brands, including Centrepoint, Max Fashion, and Home Centre, among others. Alisher Ziyaev Associate Director - Retail Media Union Coop Union Coop is considered one of the retail pioneers and the largest consumer cooperative in the UAE region with its 27 branches. It also owns eight shopping centers: Al Warqa City Mall, Etihad Mall, Al Barsha Mall, Al Barsha South Mall ,Nad Al Hamar Center ,Al Nahda ,Motor City and Silicon Oasis. The cooperative also launched a chain of stores under the name ‘Coop’, which represents a new concept of shopping as it includes 4 outlets in addition to one branch of the Mini Coop chain. Moreover, Union Coop is also the first consumer cooperative in the Middle East that incorporates ‘smart shopping’ in several of its branches, in addition to Consumer Happiness services. Union Coop contributes directly to supporting price stability through the promotional campaigns it implements by spending tens of millions of dirhams annually on discounts, real value promotions, prizes and others. Sagarika Nayak Director Customer Success & VOC GMG GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, home, properties and logistics sectors. On a mission to inspire others to live well and win in ways that make the world better. James Allison Director Market Development Advertima Advertima is a Swiss-based retail media technology company founded in 2021 that specializes in transforming in-store shoppers into retail media audiences using 3D computer vision and machine learning. Their API-centric platform integrates with existing retail media ecosystems to offer online-like performance marketing and data-driven insights for brands, while enhancing shopper experiences through privacy-compliant, anonymized data.
12:55	Lunch & Networking Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics)
13:55	Beyond Vanity Metrics: Driving Real Results Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Daniel Young Managing Director InMotion InMotion is an outcome-based programmatic solutions provider within the Choueiri Group, offering AI-driven advertising, custom audience and inventory curation, and managed services for the MENA region and beyond. Founded in 2020 with headquarters in Dubai, it partners with brands, agencies, and media companies to drive growth through data-driven strategies, leveraging market-leading platforms and technologies to maximize campaign performance across various digital channels.
14:25	Mobile integration and omnichannel strategies for Retail Media Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Syed Zeeshan Ali Regional Technology Lead - Middle East, Pakistan, Turkey, Africa and Germany Yum! Brands Yum! Brands, Inc. is an American multinational fast food corporation. It is a spin-off of PepsiCo, after they acquired KFC, Pizza Hut, and Taco Bell. PepsiCo divested the brands in 1997, and these consolidated as Yum! Alisha Malik eCommerce Lead, Middle East FrieslandCampina FrieslandCampina is a large, international dairy company with a cooperative history, owning and operating through the Zuivelcoöperatie FrieslandCampina U.A., which is owned by 14,634 dairy farmers in the Netherlands, Belgium, and Germany. The company processes milk into a wide range of dairy products and ingredients, with a global presence and a significant impact on the dairy industry. Tariq Ziyad CX & Loyalty Manager GCC Abdul Samad Al Qurashi Abdul Samad Al Qurashi is a luxury perfume house founded in 1852, known for its high-quality oud, musk, and other fragrances. The brand has a rich heritage and tradition, having been passed down through generations. They offer a wide range of perfumes, including oud blends, Bakhoor, and other unique fragrances. Sarah Soufan Business Partnership Manager TikTok TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
15:05	Retail Media panorama in MENA Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Ulyana Vilkina Regional Marketing Manager UAE Fix Price Fix Price Group is an international retail chain offering a wide variety of products for the whole family at low, fixed prices. Fix Price stores feature over 2,000 products across various categories: home goods, household chemicals, cosmetics and hygiene products, stationery and books, clothing and toys, as well as food, beverages, and much more. In addition to everyday items, we constantly introduce exciting new products, as well as seasonal and holiday essentials, to surprise our customers and bring them joyful experiences. Our unique and constantly changing assortment, combined with low prices, creates a treasure hunt atmosphere. Our main focus is on customers and their needs. We open modern stores so that more families can enjoy convenient and affordable shopping! Rasha Hamzeh Managing Director The Inhouse Agency Our focus is on building a community of individuals who are passionate and skilled in delivering exceptional work. Our community includes students and agencies who are dedicated to providing high-quality marketing and business consulting services to brands that want to transform their business. Our team of consultants has the expertise and knowledge to help businesses achieve success in today's fast-paced and ever-changing business landscape. We work with our clients to identify their needs and challenges, and develop customized solutions that are tailored to their specific goals and objectives. We understand that each business is unique, and that there is no one-size-fits-all solution when it comes to marketing and business consultancy. That's why we take a data-driven approach to our consulting services, using the latest industry trends and insights to develop strategies that are both effective and innovative. Whether our clients are looking to improve their brand awareness, increase their customer engagement, or expand their market reach, our team is equipped to deliver the results they need. We work closely with our clients to ensure that our strategies are aligned with their business objectives, and that they deliver tangible results that drive growth and profitability. As a part of our commitment to our community, we offer a range of training and development opportunities to help our members build their skills and expertise. From online training programs to in-person workshops, we provide our members with the resources they need to stay ahead of the curve and deliver exceptional work. So whether you're a business owner looking to transform your brand, or a student or agency looking to build your skills and expertise, we invite you to join our community and start making a difference today. Together, we can achieve greatness and drive meaningful change in the world of marketing and business consultancy. Sally Gomaa Head of Marketing MENA - Specialized nutrition Danone Danone is a French multinational food-products corporation, founded in 1919, known for its yogurt, plant-based products, waters, and specialized nutrition products, with a mission to bring health through food to as many people as possible. Ahmed Alhob Marketing Manager Abdullah AlOthaim Markets Abdullah Al-Othaim Markets Company is a Saudi Arabia–based joint stock company, currently operating in Saudi Arabia and Egypt. Its main activities are food wholesaling, grocery stores, and malls. As of 2017 the company operated 183 stores – 143 supermarkets and hypermarkets, 27 convenience stores, and 13 wholesale outlets in Saudi Arabia, and 31 stores in Egypt. Amit Nanani General Manager SARCO Al Seeb Technical Establishment LLC, also known as SARCO, is a company based in Oman, part of the Al Mana Group, a Qatari business house. SARCO is involved in trading, contracting, and turnkey projects, with a focus on consumer electronics, home appliances, and other related areas. The company was founded in 1977 and is known for its "Making Life Easier" philosophy for clients and stakeholders.
15:50	Retail media market : Standardization, confidence and transparency issues Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics) Arpit Nanda Director of Product for Growth and Monetisation Careem Careem is building ‘the everything app’ for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. In 2019, we were acquired by Uber for $3.1 billion USD, solidifying our position as the biggest unicorn in the Middle East and providing new opportunities for startups in the region. This acquisition allowed us to bring some of the best talent into our organisation, which was a critical part of our growth strategy. Now, we're excited to explore synergies with the global technology investor e& following their $400 million investment in the Careem Super App. With two strong partners in e& and Uber, we're looking forward to building category-leading verticals and scaling the Super App across our key markets. Akshay Singh Vice President Retail Media & Analytics Majid Al Futtaim Majid Al Futtaim Retail is a significant player in the Middle East, Africa, and Asia, known for its ownership of Carrefour franchise rights and its diverse retail portfolio. According to Majid Al Futtaim, they operate over 390 Carrefour stores across 12 markets, and also own and operate other brands like HyperMax, Supeco, and Myli. They are recognized for their omnichannel approach, providing both physical and digital retail experiences to customers. Amit Kumar Head of Retail Media & Marketing Analytics Alshaya Group Alshaya Group is a multinational retail franchise operator headquartered in Kuwait. It operates nearly 70 consumer retail brands across the Middle East and North Africa, Türkiye, and Europe. Jaya Swaminathan Consultant
16:25	Networking Coffee Add to calendar Google Calendar Outlook.com Microsoft 365 Yahoo Calendar Apple / iCal (.ics)

Registration & Welcoming Coffee

October 2, 2025, 08:30 - 8.30 AM

Opening Speech

October 2, 2025, 09:25 - 9.25 AM

Hans Christensen

Vice President and Manager

Overview of the consumer market in the UAE

October 2, 2025, 09:30 - 9.30 AM

Kirill Fediakov

Founder

Customized Panel

October 2, 2025, 09:45 - 10.15 AM

Benefits of the retailers shoppers data for the brands

October 2, 2025, 10:15 - 10.55 AM

Moderated by: Sagarika Nayak – Director Customer Success & VOC – GMG

Prashant Talwar

Director of Shopping, Grocery & Dark Stores

Saurabh Shukla

Head of Adtech – Retail Media - Landmark Digital

Darine El Sabbagh

General Manager of E-commerce and Omnichannel

Rahul Krishnan

Regional Head of eCommerce Performance Marketing

Sagarika Nayak

Director Customer Success & VOC

Redefining customer experience through retail media: Bridging insights and engagement

October 2, 2025, 10:50 - 11.20 AM

Moderated by: Sagarika Nayak – Director Customer Success & VOC – GMG

Faheem Ahmad

Head of Growth

Chirag Galundia

Head of Commerce MENA

Sagarika Nayak

Director Customer Success & VOC

Ania Sapin

Head of Omnichannel

Coffee Break & Networking

October 2, 2025, 11:20 - 11.50 AM

Transforming Addressability Through Clean Rooms in MENA

October 2, 2025, 11:50 - 12.10 PM

Oliver Klander

Commercial Director, MEA

Gagandeep Singh

Head of Analytics & Data Science

Bridging OOH with Retail Media: Driving Value for Retailers, Brands and Agencies

October 2, 2025, 12:15 - 12.55 PM

Moderated by: Sagarika Nayak – Director Customer Success & VOC – GMG

Dom Kozak

Director of Programmatic

Mazen Mroueh

Head of Performance Product, Operations & Retail Media

Harish Pandey

Head of Revenues – Retail Media

Alisher Ziyaev

Associate Director - Retail Media

Sagarika Nayak

Director Customer Success & VOC

James Allison

Director Market Development

Lunch & Networking

October 2, 2025, 12:55 - 1.55 PM

Beyond Vanity Metrics: Driving Real Results

October 2, 2025, 13:55 - 2.25 PM

Sustainable growth doesn’t come from chasing clicks or vanity metrics. It comes from combining the right data, strategy, and KPIs to make smarter decisions and deliver measurable impact. This session will show how to cut through the noise, tackle fraud, and focus on outcomes that truly move the needle.

Daniel Young

Managing Director