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Agenda

Commerce Media Days MENA

October 2, 2025

08:30	Registration & Welcoming Coffee
09:30	Welcoming Speech
09:45	Benefits of the retailers shoppers data for the brands Prashant Talwar Director of Shopping, Grocery & Dark Stores Deliveroo Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England. It operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, the United Arab Emirates, Kuwait, and Qatar. It formerly operated in Germany, Taiwan, Spain, the Netherlands, Australia, and Hong Kong. Its subsidiary operation, Deliveroo Editions operates dark kitchens for the preparation of delivery-only meals
10:35	Redefining customer experience through retail media: Bridging insights and engagement Faheem Ahmad Head of Growth Chalhoub Group Chalhoub Group is active in the luxury, fashion, and beauty sectors in the Middle East through three types of activities: distribution, regionally and locally in 8 countries; retail, with over 750 stores; and marketing services. Some of Chalhoub’s joint ventures, which allow a co-management with the brands, include Louis Vuitton, Dior Couture, Sephora, Fendi, Puig, Celine, Givenchy, Louboutin, and Havas. Some of the group's retail franchises include Saks Fifth Avenue, Loewe, Carolina Herrera, Swarovski, Lacoste, and Michael Kors. The distribution franchise includes L’Oréal Luxury.
11:20	Coffee Break & Networking
11:50	Keynote
12:10	Bridging OOH with Retail Media: Driving Value for Retailers, Brands and Agencies
12:50	Lunch & Networking
13:50	Mobile integration and omnichannel strategies for Retail Media Shriram Srinivasan Group Director Digital Alamar Alamar Foods Company is a Saudi-based leading Quick Service Restaurant (QSR) operator in the Middle East, North Africa, and Pakistan (MENAP Region). Over the last 30 years, Alamar has developed a reputation as the foremost trusted QSR operator across the MENAP region powered by the latest technological and digital infrastructure to deliver an unmatched customer experience. Syed Zeeshan Ali Regional Technology Lead - Middle East, Pakistan, Turkey, Africa and Germany Yum! Brands Yum! Brands, Inc. is an American multinational fast food corporation. It is a spin-off of PepsiCo, after they acquired KFC, Pizza Hut, and Taco Bell. PepsiCo divested the brands in 1997, and these consolidated as Yum!
14:40	Retail Media panorama in MENA Ulyana Vilkina Regional Marketing Manager UAE Fix Price Fix Price Group is an international retail chain offering a wide variety of products for the whole family at low, fixed prices. Fix Price stores feature over 2,000 products across various categories: home goods, household chemicals, cosmetics and hygiene products, stationery and books, clothing and toys, as well as food, beverages, and much more. In addition to everyday items, we constantly introduce exciting new products, as well as seasonal and holiday essentials, to surprise our customers and bring them joyful experiences. Our unique and constantly changing assortment, combined with low prices, creates a treasure hunt atmosphere. Our main focus is on customers and their needs. We open modern stores so that more families can enjoy convenient and affordable shopping!
15:25	Retail media market : Standardization, confidence and transparency issues
16:00	Networking Coffee