Agenda
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Commerce Media Days MENA
November 2026
| 08:30 |
Registration & Welcoming Coffee |
| 09:25 |
Opening Speech |
| 09:30 |
Market Overview |
| 10:00 |
The Growth of Retail Media in MENA: Ecosystem, Maturity & Strategic Opportunities |
| 10:40 |
Omnichannel Commerce Media: Connecting In-Store, Online & Offsite Media |
| 11:20 |
Coffee Break & Networking |
| 11:50 |
AI & Technology Innovation: Building the Future Commerce Media Stack |
| 12:30 |
Personalisation & Customer Experience: Winning Shoppers Across Economic & Cultural Contexts |
| 13:10 |
Lunch & Networking |
| 14:10 |
Creative Excellence & Shoppable Experiences: Driving Performance Through Format Innovation |
| 14:50 |
Cross-Border Commerce & Regional Expansion Strategies |
| 15:30 |
Networking Coffee Break |
Registration & Welcoming Coffee
November 2026, 8.30 AM - 8.30 AM
Opening Speech
November 2026, 9.25 AM - 9.25 AM
Market Overview
November 2026, 9.30 AM - 9.45 AM
The Growth of Retail Media in MENA: Ecosystem, Maturity & Strategic Opportunities
November 2026, 10.00 AM - 10.40 AM
Retailer-owned networks, competitive positioning between marketplaces, grocery, and multi-brand retailers, and the rise of monetisation models.
Omnichannel Commerce Media: Connecting In-Store, Online & Offsite Media
November 2026, 10.40 AM - 11.20 AM
Digital in-store screens, shopper insights, cross-channel targeting, and offsite scalability across web, social, and video.
Coffee Break & Networking
November 2026, 11.20 AM - 11.50 AM
AI & Technology Innovation: Building the Future Commerce Media Stack
November 2026, 11.50 AM - 12.30 PM
AI-driven optimisation, automation, dynamic creative, SSP/DSP/CDP architecture, and programmatic retail media.
Personalisation & Customer Experience: Winning Shoppers Across Economic & Cultural Contexts
November 2026, 12.30 PM - 1.10 PM
Contextualisation, loyalty, advanced segmentation, and elevating consumer engagement without over-targeting.
Lunch & Networking
November 2026, 1.10 PM - 2.10 PM
Creative Excellence & Shoppable Experiences: Driving Performance Through Format Innovation
November 2026, 2.10 PM - 2.50 PM
Shoppable video, live commerce, creative automation, and retail-specific formats that convert.
Cross-Border Commerce & Regional Expansion Strategies
November 2026, 2.50 PM - 3.30 PM
How brands, agencies, and retailers operate across GCC, Levant, and North Africa, and how cross-border insights inform media investments.
Networking Coffee Break
November 2026, 3.30 PM - 3.30 PM